How to buy Beyond Meat (BYND) stock

By:

Max Adams

Max was the Editor of Education for Invezz from 2019-2021, overseeing the wider investment educational strategy. He has written for financial publications for over 5 years,... read more.

Updated: Jul 6, 2023

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This page will introduce you to Beyond Meat, its short history and some of the things to look out for as the meat-free industry grows. Read on to get a look at how Beyond Meat has performed since its NASDAQ launch in 2019 and where some potential pressure could come from.

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How to buy Beyond Meat stock, a step-by-step guide

Getting started on the stock market is simple, so don’t worry even if you’re new to investing. These are the steps to follow in order to complete your investment:

1. Choose a broker. The first thing you need is a trading platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Beyond Meat shares.
4. Place an order for BYND stock. Search for Beyond Meat’s ticker symbol (BYND) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
5. Execute your order. Once you have placed your order, your broker will automatically execute it for you, and your Beyond Meat shares will be listed in your account. Congratulations, you’ve just bought shares in Beyond Meat!

What is Beyond Meat? And should I invest?

Beyond Meat (NASDAQ: BYND) is an alternative food manufacturer at the leading edge of the rapidly growing market. It has developed its own unique range of plant-based meat substitutes for beef, chicken, and pork. Formed in Los Angeles in 2009, Beyond Meat attracted a host of investors, introduced its first product in 2012 and was valued at more than $3bn following its initial public offering (IPO) in May 2019.

Plant-based food has enormous potential, with some estimating the overall accessible market in excess of $1 trillion. This means plenty of opportunities for long term investors looking for growth. The industry is currently valued at around $20bn and expected to rise to $24bn by 2024. Beyond that, Beyond Meat’s price volatility, especially in response to new developments in the space, means there could be short-term investment opportunities as well. 

Beyond Meat has benefited from being one of the first movers in the industry, even if the amount of competition from start-ups and more established brands is increasing. Alternative food may be an interesting market to explore if you’re looking for ethical investments in particular.

How has the company performed in recent years?

BYND stock has been quite volatile throughout its short history on the NASDAQ. After its successful IPO, it surged to highs of $234 within a couple of months before settling all the way back down to around $70 by the end of 2019. The pandemic, meanwhile, offered opportunities for a spike in retail demand that more than made up for restaurant closures across the US and the stock rose accordingly.

As the plant-based food market is growing, there tends to be a lot of new developments in terms of supply deals, links with major brands like McDonald’s, or new competitors getting into the game, which provokes an investor response. Beyond Meat established itself as an early market leader in an industry that will almost certainly continue to expand but investors are all too aware of potential new players in plant-based food.

The biggest vulnerability may come from new competition. The end of Beyond Meat’s partnership with McDonald’s, combined with the news that the fast food giant was launching its own “McPlant” burger, helped drive the stock down at the end of 2020. The price wasn’t helped by a fall away from the early spike in retail demand while many restaurants remained closed. Ironically, Beyond Meat’s own success could be the biggest spur to new entrants into the alternative food space and this is something to keep track of.

Is it a good time to buy Beyond Meat shares now?

Alternative food is a market that’s only likely to grow in the future and Beyond Meat offers the chance to invest with one of the more established companies in the industry. It also provides an opportunity for investors looking for more ethical stocks. The question is whether Beyond Meat can withstand the pressure of more established food brands moving into the plant-based meat space and an increase in similar start-up competitors.

Already McDonald’s and Nestle have begun offering their own meat-free burger alternatives. Companies like that could be able to exploit their own economies of scale to squeeze price, as well as their already established business to offer products nationwide much more easily. Similarly, Beyond Meat might find itself challenged by competitors who force them into a price war and cutting their margins. This type of move has already happened, with Impossible Food doing a deal with Walmart to introduce its own meat-free alternative burger into the mainstream.

All this could be balanced out by the opportunity provided by other markets outside the US and Canada. As the most established plant-based meat brand, Beyond Meat is well-positioned to exploit first-mover advantage once again in the European market, while it has already launched its first beef alternative in China and continues to expand its presence in UK supermarkets. 

In such a fast-moving, growing market, keeping tabs on the latest news is important for every investor. You can follow all the latest news from Beyond Meat as well as read our technical analysis using the links below.

Buying, selling and trading Beyond Meat shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Beyond Meat shares.

1. Research the company. You should always examine the fundamentals of a company first. What is Beyond Meat? How did the company get its start? How did it grow? Is Beyond Meat’s revenue and profit growth picking up? Is the company innovating? The more you know about Beyond Meat, the better positioned you’ll be to make smart investment decisions.
2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movement in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Beyond Meat shares. Here’s a quick run-through of what’s involved in each.

Buying Beyond Meat

This process involves finding a broker and placing an order for Beyond Meat, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Beyond Meat

When you sell any Beyond Meat shares, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to keep your stocks for a long time, hoping to benefit from the company growing steadily throughout. Or, if you see that Beyond Meat’s stock is already up a lot compared to the price you bought it and that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Beyond Meat

Trading is the same process as above, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Beyond Meat shares through holding and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

• Can build wealth over time to achieve financial goals
• Don’t need to be very reactive to short-term market movements
• Some stocks will give you an income through regular dividend payments

Cons

• Takes a long time to realise any profits
• Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to move stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into BYND shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

• Can generate fast profits if you read the market right 
• Some platforms allow you to trade with leverage
• Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

• Trading with leverage is risky and can lead to big losses
• Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

• Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
• Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
• Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
• Payment methods available. You might want to use a specific payment method to fund your account, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
• Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
• Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.