How to buy boohoo shares (BOO)

Boohoo is a UK-based online fashion retailer aimed at teenagers and young adults. On this page, find out about the history of the company and explore its potential for future growth.
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Updated: Jul 6, 2023

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This page takes you through everything you need to know about boohoo. We cover the company’s history, its investment prospects for the future, and we list the best trading platforms to use.

Compare the best boohoo trading platforms

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Use lick one of the links below to sign up to a top online broker. We have carefully tested each platform, so you know they are fit for the task. If you need to know more about boohoo before investing, simply read on.

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$ 10
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Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
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Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
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eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. is not an affiliate and may be compensated if you access certain products or services offered by the BD.

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Payment Methods:
ACH, Bank Wire, Check
Full Regulations:
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

How to buy boohoo stock, a step-by-step guide

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It’s not difficult to get started, even for an inexperienced investor. We have broken the process down into the easy-to-follow steps you need to take to make an investment.

  1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure, or check out our apps page.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in boohoo shares.
  4. Place an order for BOO stock. Search for boohoo’s ticker symbol (BOO) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you want and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your boohoo shares will be listed in your account. Congratulations, you’ve just bought shares in boohoo!

What is boohoo? And should I invest?

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Founded in 2006, boohoo is a UK-based fashion retailer that sells clothing, shoes, accessories and beauty products, and it is aimed at both teenagers and young adults. Alongside its main website, boohoo operates a portfolio of brands, such as boohooMAN, PrettyLittleThing, Nasty Gal and MissPap, which are all targeted at the same demographic.

Since its £300 million IPO in March 2014, the company has experienced dramatic growth in customers and revenue. boohoo is best described as a fast-fashion group, as it replicates catwalk trends and high-fashion designs by mass-producing them at low cost. That approach has been very successful and its popularity is undeniable; boohoo boasted approximately 18 million active customers in 2021, up from 1.5 million in 2013.

To tap into a younger audience, boohoo has consistently advertised alongside former reality TV contestants. In addition, it has launched numerous collaborations with celebrities like singer Jennifer Lopez, rappers Quavo, Tyla Yaweh, Lil Durk, UFC fighter Jon Jones, and even former World’s Strongest Man, Eddie Hall. Boohoo’s growth is dramatic and it presents an intriguing investment proposition as a fashion growth stock.

How has the company performed in recent years?

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For a long time, boohoo’s performance was exceptional, but it has fallen on more difficult times of late. Its revenue and share price increased dramatically up to the beginning of 2021 but it has come under significant pressure since then.

Initially, the pandemic was a boon to online-only companies like boohoo. However, the flip-side was a supply chain crunch and soaring costs once the early wave of new customers wore off. boohoo issued two profit warnings in 2021 and by the start of 2022 it was trading at its lowest price in more than five years.

While the company expects those effects to wear off and believes the underlying business remains strong, there have been other controversies too. Notable incidents include claims boohoo has been exploiting workers at its suppliers’ factory in Leicester, and in October 2020 the company’s own auditor, PricewaterhouseCoopers (PwC), resigned citing concerns over boohoo’s reputation.

Is it a good time to buy boohoo shares now?

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It might appeal to investors who like to ‘buy the dip’ and take advantage of short term pressures to find value in the market. boohoo regularly releases new clothing lines and spends £100 million a year on marketing, and it recently acquired the high street brand, Debenhams.

Those facts all point to a company that has no intention of slowing down. Its recent revenue downgrades were from a position of strength and may just have been the result of short term factors that won’t affect its performance too much over the coming years.

It is worth considering the industry before you invest, however. Fast fashion is exactly that, and trends can change rapidly. boohoo has done a great job of attracting young adults up to now but it is hard to project too far into the future. Use the latest news links below to keep up to date with all things boohoo and to find the most up to date market analysis.

Buying, selling and trading boohoo shares for beginners

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What to do before buying shares

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You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in boohoo shares.

  1. Research the company. You should always examine the fundamentals of a company first. What is boohoo? How did the company get its start? How did it grow? Is boohoo’s revenue and profit growth picking up? Is the company innovating? The more you know about boohoo, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before you start investing in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Use our broker reviews to find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. While if the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Follow the latest stocks news to stay on top of the financial markets.

What is the difference between buying, selling, and trading shares?

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If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade boohoo shares. Here’s a quick run-through of what’s involved in each.

Buying boohoo

This process involves finding a broker and placing an order for boohoo stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling boohoo

When you sell any boohoo shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for the long term, hoping to benefit from the company growing steadily throughout. Or, if you see that boohoo’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading boohoo

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade boohoo shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

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When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

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Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do a thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter-term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

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If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to move stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into BOO shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, use our trading course and read our guide to CFD trading to get you up to speed. 

How to choose a broker

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With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as cryptocurrency and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to get boohoo shares using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.
Register now & buy boohoo stock

Latest boohoo news

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UK stocks are not doing well this year even as their global peers like the Nikkei 225, Euro Stoxx 50, and the S&P 500 indices have surged to their all-time high. The big-cap FTSE 100 index has outperformed the small-cap FTSE 250. This article looks at some of the top UK penny stocks to buy [&hel
Boohoo (LON: BOO) share price has done well in the past few months, as I predicted in my last article. The stock is approaching 40p, meaning that it has soared by over 40% from its lowest point in 2023. Still, despite this improvement, Boohoo is one of the most shorted British stocks and is much [&h
Boohoo (LON: BOO) and Asos (LON: ASC) share prices have been some of the worst performers in London in the past three years. The two stocks have plunged by more than 90% from their 2021 highs as concerns about their business models rise. They are also some of the most shorted companies in the UK. [&
It’s now or never for Boohoo (LON: BOO), the embattled British e-commerce company, as its stock remains near its record low. After soaring to 433p in 2020, the BOO share price has plummeted to $35, erasing billions of pounds in value. Its market cap has retreated to £443 million from a record high o
British fast fashion companies will be in the spotlight after the relatively weak financial results by H&M and Inditex, the parent company of Zara and Pull&Bear. Boohoo (LON: BOO) share price jumped by over 8% on Thursday after the company completed a coup at Revolution Beauty. Asos stock ha
Boohoo (LON: BOO) share price has staged a strong recovery after bottoming in October. The stock jumped to a high of 37.38p on Thursday, its highest point since September 4th of this year. It has risen by over 32% from the lowest point in October, making it one of the top-performing UK companies. Is

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Charlie Hancox
Financial Writer
Charlie is a Financial Writer for Invezz. He covers commodities, cryptocurrencies, and breaking news. Prior to joining Invezz he helped grow Crux Investor into the fastest-growing... read more.
James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.