How to buy BrewDog shares

By:

Charlie Hancox

Charlie is a Financial Writer for Invezz. He covers commodities, cryptocurrencies, and breaking news. Prior to joining Invezz he helped grow Crux Investor into the fastest-growing... read more.

Updated: Jul 6, 2023

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Since its humble origins 14 years ago in Ellon, Scotland, BrewDog has been a successful private business. Now, it is poised to take the next step in its development by selling equity for the first time through an initial public offering (IPO). This means shares will be made available to investors like you.

BrewDog IPO

BrewDog has been quietly assembling a popular alcohol empire for years, and going public with an IPO appears to be the next logical step. It can use this influx of new capital to accelerate growth by spending it on mergers and acquisitions, marketing, and operations.

There are other benefits of going public too. For example, public companies are strictly audited by independent regulators, and this means they are perceived as more trustworthy and transparent than their private peers. In addition, by sourcing capital from a variety of new shareholders, the BrewDog story is shared to even more people, increasing the reach of the brand.

When BrewDog’s IPO happens, investors can own a part of the company for themselves. Getting in early may be a good idea because it might position you authoritatively ahead of future growth.

When is the IPO?

Nobody knows the exact date, though it is expected to be this year. When the date is announced to the public, this page will be updated, so bookmark it in your browser and check back periodically if you are interested. You can also read our latest news about the stock market to find out the IPO date first.

Can I pre-order BrewDog shares?

No, though some platforms allow you to take a position in a stock before it goes public. This is called a grey market, and all prices are based on projections of a company’s valuation rather than anything certain. Be wary, this can be risky because these markets aren’t regulated in the same way as public markets, so there is little accountability should something go wrong.

Where can I do this?

With a stock broker, and this is always our recommended method. By using an online broker, you can buy and sell shares through a website or associated trading app, and this is a convenient way of managing your investment portfolio, even if you are on the move. Make sure you finish creating your account ahead of the IPO with time to spare because you don’t want to be rushing around on the day of listing.

Compare the best BrewDog trading platforms

To help set you on the right path, we have listed the best places to buy BrewDog shares below. Our team of experienced financial experts have been through these platforms with a fine-tooth comb to make sure they provide a strong service. If you want to learn more about the BrewDog value proposition, scroll down this page.

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How to buy BrewDog stock, a step-by-step guide

Anyone can get shares in BrewDog, and it can be a great way to make your money work as hard as you do. Below are the 5 steps that you should follow to successfully invest in the company. 

1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in BrewDog shares.
4. Place an order for BrewDog stock. Search for BrewDog’s ticker symbol and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to own and place your order.
5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your BrewDog shares will be listed in your account. Congratulations, you’ve just bought shares in BrewDog!

What is BrewDog? And should I invest?

Founded in Fraserburgh in 2007 by James Watt and Martin Dickie, BrewDog is a brewery and pub chain that produces around 220,000 hectolitres of alcohol per annum. The company has grown rapidly from a humble startup, and from opening its first bar in Aberdeen in 2009, the brand now operates around 80 bars worldwide.

Until now, crowdfunding has been crucial in growing BrewDog into the business it is today. However, BrewDog has exhausted this route, and it needs an injection of capital from the stock market to progress. There are plenty of reasons why one may want to invest, and the company’s ambitions are top of this list. Having expanded beyond beer alone, BrewDog is planning to join the big leagues and compete against other globally-listed drinks producers.

BrewDog’s IPO has been keenly anticipated by investors because of the strength of the company’s brand. While it is a small player in comparison to behemoths like Anheuser-Busch and Heineken, it has managed to capture the imagination of a sizeable demographic, securing a consumer base of drinkers seeking a change from mass-produced beverages.

How has the company performed in recent years?

Amongst craft beer sellers, BrewDog has been the dominant force of the last decade. In the year leading up to April 2019, its sales totalled £86.2 million, and this is almost 8 times higher than its nearest rival, the Camden Brewery. In fact, half of the top ten craft beers sold in retail were BrewDog products. It is clear BrewDog has established itself within its own sector; now, it needs to compete with the big boys.

However, COVID-19 has made things far from easy. There has been a substantial tail-off in the on-trade social events where alcohol would usually flourish, as bars and clubs have been forced to close their doors in the face of unprecedented lockdowns. There has been an increase in alcohol sales from off-trade sources, such as supermarkets, but this has not been enough to offset the difference.

BrewDog undoubtedly has growth credentials and it has managed to see out the storm of COVID-19 effectively. Now, investors are hoping it can emerge from the pandemic in a strong position, ready to push on and profit from the inevitable rise in alcohol consumption post-lockdowns.

Is it a good time to buy BrewDog shares now?

You can’t get shares in BrewDog now; you need to wait until its IPO. Before then, make sure you make taken the necessary time to conduct a detailed fundamental analysis of the company, as if you are going into a long-term investment blind, expect uncertain results. Because BrewDog isn’t yet public, it can be hard to find documents like profit and loss statements. However, make sure you persevere, because they are usually out there somewhere.

For short-term investors, BrewDog’s IPO could present volatility, and you can profit off this if you can trade well based on market sentiment. To do this, make sure you avoid acting emotionally and focus on technical indicators to inform your trading decisions.

If you have decided to invest in BrewDog stock, it is of paramount importance that you consume the latest market analysis to you aren’t caught out by rapid developments. To save you from searching around, we have listed some of our top recent analysis below:

Buying, selling and trading BrewDog shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in BrewDog shares.

1. Research the company. You should always examine the fundamentals of a company first. What is BrewDog? How did the company get its start? How did it grow? Is BrewDog’s revenue and profit growth picking up? Is the company innovating? The more you know about BrewDog, the better positioned you’ll be to make smart investment decisions.
2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade BrewDog shares. Here’s a quick run-through of what’s involved in each.

Buying BrewDog

This process involves finding a broker and placing an order for BrewDog stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling BrewDog

When you sell any BrewDog shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for the long term, hoping to benefit from the company growing steadily throughout. Or, if you see that BrewDog’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading BrewDog

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade BrewDog shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

• Can build wealth over time to achieve financial goals
• Don’t need to be very reactive to short-term market movements
• Some stocks will give you an income through regular dividend payments

Cons

• Takes a long time to realise any profits
• Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to flip stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into BrewDog shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

• Can generate fast profits if you read the market right 
• Some platforms allow you to trade with leverage
• Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

• Trading with leverage is risky and can lead to big losses
• Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed.  

How to choose a broker

With the wide variety of online stockbrokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large, these are the aspects you should be considering when selecting a broker:

• Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
• Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
• Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
• Payment methods available. You might want to use a specific payment method to fund your account, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
• Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
• Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.