Bumble (BMBL)

Learn everything you need to know about Bumble and find links to beginner-friendly guides that show you the best way to invest in it.
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Updated: Nov 30, 2022
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About Bumble

What is Bumble?

Bumble is a holding company that owns a range of dating apps. Its philosophy is about offering a healthier way to date that prioritises mental wellbeing. It’s eponymous app, Bumble, is best known for the fact that in heterosexual relationships, the woman has to message first.

Bumble was founded in 2014 by Whitney Wolfe Herd, who had previously been at Tinder, and who therefore had first-hand experience of the dating app world. Bumble is the second most popular dating app in North America, behind only Tinder.

The Bumble portfolio also includes Badoo, which is the most popular app in Europe and South America. The dating app market is dominated by Bumble and Match Group, which owns many of its competitors, including Tinder as well as Hinge, OkCupid, and more than 40 other apps.

How does Bumble make money?

There is a premium subscription service or users can buy certain features through the app. Most of the features offer ways to give you more chance of getting a match; longer time frames before the matches expire, an unlimited number of swipes per day, or reconnecting with expired matches.

A Bumble Boost membership offers these features as part of a monthly subscription, which costs $25 per month.

What is Bumble’s best selling service?

Its best selling service is a subscription to Bumble Boost, although the total number of users who use it still represent only a small percentage of the overall total. Around 2-3 million people are ‘fee paying customers’ who have paid for in-app features. 1.5 million of those are subscribers, out of a total of roughly 100 million users.

Who are the key executives at Bumble?

Whitney Wolfe Herd is the founder and CEO. Here are some other key figures in the Bumble leadership.

  • Whitney Wolfe Herd, Founder, Chief Executive Officer and Director
  • Tariq M. Shaukat, President
  • Anuradha B. Subramanian, Chief Financial Officer
  • Laura Franco, Chief Legal and Compliance Officer
  • Phil Auerbach, Chief Commercial Officer
  • Miles Norris, Chief Product Officer
  • Charley Webb, Chief Customer Officer
  • Stephanie Lilak, Chief People Officer
  • Selby Drummond, Chief Brand Officer
  • Robbie McKay, Chief Communications Officer

Where can I buy shares in Bumble?

You can buy Bumble stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Bumble?

The simplest way to invest in Bumble is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Bumble is part of the NASDAQ Composite index, so you can invest in an ETF that tracks that index, or choose a tech ETF that lets you own a basket of related stocks from the same industry.

More about the BMBL price

What is the Bumble stock price today?

The BMBL stock price today is currently $22.70, as of October 18, 2022. The price of Bumble is down 55.46% over the last year. You can use the live Bumble stock chart to track the NASDAQ:BMBL price in real time above, or compare the Bumble value today to its past performance using the Bumble financials tab at the top of this page.

What is the 52-week low for Bumble stock?

The 52-week low for Bumble stock was 15.41. BMBL stock is currently 47.30% above the 52-week low.

What is the 52-week high for Bumble stock?

The 52-week high for Bumble stock was $60.50. BMBL stock is currently 166.51% below the 52-week high.

What is the stock forecast for Bumble?

The average Bumble stock forecast has a price target of $34.55 in the next 12 months. Bumble’s latest financial results, the broader economic outlook, and the amount of competition in the industry all influence these forecasts.

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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.