How to buy Bumble (BMBL) shares

When it launched in 2014, Bumble changed the game with its female-first approach to online dating. Use this guide to find out what its investment prospects look like now and whether you should get some Bumble stock.
By:  &  Prash Raval
Updated: Jun 13, 2022

This guide gives you all the information you need to know about Bumble. We go through how to invest in the stock market, a brief history of Bumble, and the best online brokers with which to execute your trades.

Where to buy Bumble stock

You can find shares immediately by visiting one of our trusted brokers below. We’ve assessed all the best brokers and compared them so that picking the right choice for you is quick and easy. If you’re not ready to invest yet, then keep reading for more information on Bumble.

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How to buy Bumble stock, a step-by-step guide

Buying shares in Bumble is easy and if you’re new to investing you can follow the step-by-step guide below to help you on your way.

Choose a broker and create an account

To buy shares in Bumble you’ll need to use a broker. You’ll find it easiest to use an online platform and there are lots to choose from, each with their own benefits and drawbacks. You can check out the comparison table above, or use our comprehensive reviews to find the right broker for you.

When you’ve found the right broker, head over to their website and create an account. You’ll have to fill in your contact details and provide a form of identification. Once verified, your account will be ready to go and you can deposit funds.

Decide how much to invest

The next step is to set a budget. Before you make any investments its recommended you set a budget and it goes without saying to never risk more than you can afford to lose. Its a good idea to spread your money across a range of different assets and not put all of your funds into a single stock. Bumble is quite a new company that only started trading on the stock market in 2021, so expect some ups and downs in its price.

Research Bumble and its potential

Before buying BMBL stock you’ll need to carry out some research into it. It can be helpful to check out its investor relations page where you’ll find its latest financial reports. You can use these to help decide how the company is holding up and what its future may have in store. You should also consider the wider market Bumble operates in and look into its competitors.

Place an order for BMBL stock

When you’re happy with your research you’re ready to place an order to buy Bumble. Simply navigate to the stocks section of your brokers platform and search for the ticker symbol BMBL where you will see its most up to date price. Next, select how many shares you want to purchase and hit the buy button.

Execute your order

Depending on what time of day you place your order, it will either be executed immediately or there may be a slight delay. You’ll only get a delay if you placed your order outside of market hours. Once executed you’ll be able to see your BMBL shares in your account. You can always go to the open positions section of your account to make any changes.

Review your investment regularly

When your investment into Bumble is live, you’ll want to check up on it at regular intervals. The stock market can move fast and for newer companies like Bumble you could expect some volatility. You could also add a stop loss order to your position so that it will automatically close when a predetermined price is reached.

What is Bumble? And should I invest?

Bumble is the parent company of the Bumble and Badoo apps, two of the most popular online dating services in the world. Bumble was set up in 2014 by Whitney Wolfe Herd, who previously co-founded the Tinder dating app.

Bumble is best known for its feature that lets women make the first move. In an era of social change defined by the #MeToo movement, its female-focused style helped it capture millions of users and ultimately to a listing on the NASDAQ Stock Exchange in 2021.

This success could make it a good time to invest. Bumble already owns a significant market share, with only Match Group (which operates seven dating sites including Tinder and Hinge) having more, and could be a good investment if the predicted growth over the next five years comes to fruition.

How has the company performed in recent years?

Bumble is quite a new listing, having only been available since February 2021. It went public with a share price of $43 on opening day, which then quickly soared up to around $70.That IPO ‘pop’ was driven by an increase in popularity that defied the pandemic.

Despite worldwide ‘stay at home’ orders, dating apps still increased their user numbers in 2020 and Bumble was no different. It increased its revenue by almost $100m compared to 2019 and hit 100m users for the first time. 2021 saw its revenue jump to over $750 million and more than 2.5 million people pay for its premium service.

However, growth has not been replicated in its share price which has seen a steady decline from its opening price in early 2021. Much of that fall has been attributed to poor quarterly earning figures and concerns over its valuation. Although, positivity in its price returned in early 2022 following stronger than expected yearly growth.

Is it a good time to buy Bumble shares now?

It depends on your attitude towards investments. If you’re looking for a growth stock with potential then Bumble might be a good addition to your portfolio. It’s available cheaper than Match Group but is a bit more risky, with fewer apps under its umbrella.

The biggest thing to look out for is its growth potential. Badoo gives it a foothold in countries outside the US, especially in Europe and South America, which could be an avenue for increasing growth. Similarly, its apps aren’t solely focused on dating. Bumble includes functions for making friends too.

Ultimately, if you want to invest in dating apps then Bumble is one of your main options. You should stay on top of the competition, as well as signs of any new entries into the market. As Bumble itself has shown, an app with unique features can be a disruptive force. Use our market analysis to help you:

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Ways to invest in BMBL

  • Buy Bumble shares. The easiest way to invest in Bumble is to buy stock in the company. When you buy shares, you’ll own a piece of the business and your investments will rise and fall in line with its performance.
  • Invest in Bumble ETFs. Exchange traded funds are another easy way to invest in Bumble. ETFs give exposure to a specific sector or index and you can buy shares in them just like a stock. ETFs including BMBL would be in the tech sector among others
  • Invest in Bumble funds or trusts. Similar to ETFs, funds invest in a range of assets in a specific industry or index. Although unlike ETFs, funds are managed by a professional who buys and sells stock according to their own expertise.
  • Trade Bumble. If you have a short term view of where Bumbles price will move, you could consider trading it using a CFD. Using CFDs will allow you to bet on whether you think its price will go up or down.
  • Spread betting. Another method to bet on its short term price movements is to use spread betting. Using this method is similar to CFDs although any profits you make while spread betting are tax free.

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Sources & references
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Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.