How to buy BuzzFeed shares online

BuzzFeed is one of the most recognisable viral internet sites around that has become a household name over the last few years. Use this guide to learn how to invest in it.
By: James Knight
James Knight
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed,… read more.
Updated: Jul 1, 2021
Tip: our preferred broker is, eToro: visit & create account

BuzzFeed has recently announced its intention to become a public company. This beginner’s guide explains when that’s going to happen, how to get shares when it does, and what you can do in the meantime.

BuzzFeed IPO

BuzzFeed is going to become a public company in 2021, at which point you will be able to own shares in it. Rather than holding its own initial public offering (IPO), it’s going to merge with a Special Purpose Acquisition Company (SPAC).

SPACs are investment vehicles which sell shares to raise money, and then look for a company to merge with and invest the money in. Some companies prefer to use a SPAC merger to list on the stock market because the amount of money they get is fixed ahead of time so there is less risk than with a traditional IPO.

BuzzFeed is merging with a SPAC known as 890 5th Avenue Partners. Once the merger is complete, it will trade on the NASDAQ Stock Exchange under the ticker, BZFD.

When is the IPO?

There isn’t going to be an IPO, as BuzzFeed is going public via a merger with a SPAC. That merger is going to take place in the fourth quarter of 2021, and at that point you will be able to buy shares in Buzzfeed. As soon as a firm date is announced, we will update the page with the new information.

Can I pre-order BuzzFeed shares?

The only way to get BuzzFeed shares before the merger goes through is to buy shares in the SPAC itself. To do so, search for 890 5th Avenue Partners through a broker platform. When the merger is finalised, these shares will become shares in Buzzfeed.

Where can I do this?

Any regulated broker platform should allow you to get shares in the SPAC just like you would get shares in any other company. You can choose a trading platform from the table below

Compare the best platforms to invest in BuzzFeed shares

The platforms below are the best brokers around and will certainly offer BuzzFeed shares once the merger is completed. You can sign up straight away so that you’re ready for the first day of trading, or simply dive in and get shares in the SPAC right away.

Min. Deposit
Exclusive promotion
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
Min. Deposit
Exclusive promotion
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy BuzzFeed stock, a step-by-step guide

The process of getting shares in BuzzFeed isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in BuzzFeed shares.
  4. Place an order for BZFD stock. Search for BuzzFeed’s ticker symbol (BZFD) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your BuzzFeed shares will be listed in your account. Congratulations, you’ve just bought shares in BuzzFeed.

What is BuzzFeed? And should I invest?

BuzzFeed is a digital media outlet based in the US that’s renowned for its viral internet content. Formed in 2006, over the years the company has grown from being a pop culture site famous for its lists, to covering ‘serious’ news topics, like politics both on a national and global scale as well.

BuzzFeed was one of the first online outlets to grasp the power of social media. It made creating shareable content into an art form and had few competitors in a niche that proved to be very profitable. It hasn’t all been plain sailing, but its recent return to profitability has spurred the company’s move into the public markets.

Whether you should invest depends on whether you want something steady or a bit more risk with the chance to go big. Stocks can be quite volatile in the early stages of a listing, and tech companies in particular rely on fragile investor sentiment that can be fragile. However, the reward can be big, as tech stocks can rise in value dramatically as soon as they go public.

How has BuzzFeed performed in recent years?

As BuzzFeed is not yet a public company, there’s no share price information to go on. However, it has raised money in private funding rounds over the last few years that give an insight into how the company has performed.

In 2012 BuzzFeed’s money raising round valued it at around $200m. By 2014 that valuation had quadrupled, and a year later doubled again to $1.5bn. That increase is testament to the growth in users, as it overtook the BBC in terms of its international audience.

Recent times have been much more difficult, however. The dominance of Google and Facebook over online advertising began to cut into its profits, and it was forced to lay off hundreds of staff as it experienced losses of more than $50m in 2019. Its merger in 2021 still only valued the company at ‘just’ $1.5bn, showing the stagnation of the last few years.

Is it a good time to buy BuzzFeed shares now?

You can’t get shares in BuzzFeed just yet, but when they become available it depends on whether you think it can recreate the revenue growth of its early years. To that end, it has turned to alternative income streams and made some acquisitions that could bode well for the future.

As part of its plan to go public, it has acquired Complex Networks, a media company aimed at Gen Z, and it recently bought HuffPost news as well. Even as the pandemic hit it was returning to profitability, raising more than $200m from its new income streams, made up of things like licenses and alternative forms of advertising.

Those factors, plus the fact that BuzzFeed is a popular brand with a huge online audience, could set it up well once the stock is available to buy. To stay on top of any new developments and be the first to know when the merger goes through, follow the latest news below.

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Buying, selling and trading BuzzFeed shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company first. What is BuzzFeed? How did the company get its start? How did it grow? Is BuzzFeed’s revenue and profit growth picking up? Is the company innovating? The more you know about BuzzFeed, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade BuzzFeed shares. Here’s a quick run-through of what’s involved in each.

Buying BuzzFeed

This process involves finding a broker and placing an order for BuzzFeed stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling BuzzFeed

When you sell any BuzzFeed shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that BuzzFeed’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading BuzzFeed

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade BuzzFeed shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into BZFD shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our course on how to trade stocks.

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your trading account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

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James Knight
Financial writer
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed, rode, and ate an ostrich all on… read more.