How to buy shares (AI)

C3 is an AI software startup that’s already signed a whole host of big name businesses as clients. This guide explains what it does and whether it’s going to make for a good investment long term.
Updated: Jul 6, 2023

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This beginner’s guide takes you through a brief history of C3 and how it has performed as a public company. Then take a look at its future prospects and compare the best places to find its shares.

Compare the best trading platforms

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To dive straight in and get C3 stock now, use one of the brokers below. These are the best platforms around and you can head to their websites using the links in the table. Alternatively, keep reading to learn more about C3 first.

Min. Deposit
$ 10
Best offer
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Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
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Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
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77% of retail CFD accounts lose money.

Min. Deposit
$ 100
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Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
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Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

How to buy stock, a step-by-step guide

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The process of getting shares in isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in shares.
  4. Place an order for AI stock. Search for’s ticker symbol (AI) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your shares will be listed in your account. Congratulations, you’ve just bought shares in

What is And should I invest?

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A technology company that develops artificial intelligence (AI) software and sells it to businesses around the world. C3 is a relatively young company that was founded in 2009 by the American billionaire, Tom Seibel.

C3 uses AI and machine learning to process large amounts of data and solve complicated problems. Its customer base is made up of huge multinational corporations from a diverse range of industries, from Microsoft to Royal Dutch Shell to AstraZeneca. The idea behind its software is that it can help predict equipment faults and streamline huge supply chains.

Investing in C3 means betting on the future of AI technology. There are few competitors available on the public markets at the moment and revolutionary new tech stocks can increase in value quickly. The risk is that they can fall just as rapidly, but C3 already has a solid base of customers that should mean it has a fairly high floor.

How has the company performed in recent years?

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It’s only been a public company for a short time so it’s stock market performance is difficult to judge. It went public in late 2020 and almost doubled in the first fortnight. Since then it’s fallen significantly, down 40% compared to the original IPO price.

However, that fall is more down to investor expectations than the actual business itself. C3 grew its revenue 17% in 2021 compared to the year before and reduced its losses by nearly 20%. Tech companies traditionally burn through money at the start of their life but C3 seems to be aiming to be profitable as soon as possible.

The main reason for going public in the first place was to raise funds so that the company could keep expanding. It had already grown significantly over the past few years, adding an array of clients in industries in retail, utilities, and financial services to the mix. That helped it grow from a valuation of just $1bn in 2018 to over $4bn as a public company.

Is it a good time to buy shares now?

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There is always some risk with tech stocks but the post-IPO lull might be a good time to invest. This is a business at the cutting edge of a new industry, already well-established and with lots of big name customers on the books.

Perhaps the biggest positive sign has been its ability to keep adding and expanding to those enterprise partnerships. It doubled its customer base between 2020 and 2021 and whereas most tech companies face uncertainty as the pandemic eases, many of C3’s clients are in industries that actually stand to benefit from a reopening.

If you decide to invest, then it’s important to remember how sensitive investors can be with stocks that are based on hype. The market likes to see quarterly results that reveal revenue growth ahead of predictions and when that doesn’t happen the stock price can suffer. Follow the latest news to be the first to know when the results come out so that you can be the first to react to developments.

Buying, selling and trading shares for beginners

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What to do before buying shares

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You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company first. What is How did the company get its start? How did it grow? Is’s revenue and profit growth picking up? Is the company innovating? The more you know about, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. You can use our reviews to compare the best broker platforms and find the best one for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Follow the news to keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

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If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade shares. Here’s a quick run-through of what’s involved in each.


This process involves finding a broker and placing an order for stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.


When you sell any shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.


Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

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When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

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Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

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If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into AI shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you want more help you can head to our education section and learn about how to craft your own long term investing plan.

How to choose a broker

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With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your trading account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.
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Latest news

Copy link to section (NYSE: AI) stock price made a bearish breakout in extended hours after the company published its quarterly results. It dropped by more than 7.8% and moved to $29, lower than Wednesday’s closing price of $31. In all, the stock has now fallen by more than 35% from its highest level this year. Is (NYSE: AI) stock price suffered a harsh reversal on Thursday as the artificial intelligence (AI) hype faded. The shares plunged by more than 11% and fell to a low of $28.18, the lowest level since May 25th. In all, they have fallen by more than 41% from the highest level this year. AI hype [&h
The (NYSE: AI) stock price jumped by almost 10% in the pre-market after the strong financial results by Nvidia. The stock jumped to $30.3 on Thursday, which is about 80% above the lowest level in May, making it one of the best performers in the industry. Other AI stocks like Guardforce AI and (NYSE: AI) stock price has lost its bullish momentum as investors assess its role in the artificial intelligence industry. After soaring to the year-to-date high of $34.56 on April 3, the shares have now plunged to about $20. is highly overvalued share price has done well this year (NYSE: AI) stock price has nosedived as the poster child of the artificial intelligence movement lose steam. The stock plunged to a low of $20.73, which was ~38% above the highest level this year. Still, it is one of the best-performing technology stocks this year having risen by over 90%. AI Inc (NYSE: AI) opened more than 20% up on Friday after reporting strong results for its third financial quarter on emerging trends in artificial intelligence. stock up on encouraging guidance The California-based company says it’s committed to adjusted profitability and turning cash posi

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James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.