How to buy Coca-Cola (KO) stock

Use our step-by-step guide to learn how to buy KO stock and compare the best Coca-Cola trading platforms.
By:
Updated: Jul 6, 2023
Listen

A big part of learning how to buy Coca-Cola stocks is finding the best place to make your investment. Coca-Cola stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Coca-Cola when following our step by step guide.

Where to buy Coca-Cola stock?

Copy link to section

The best stock trading platform to use to buy Coca-Cola stock is AvaTrade .

Based on our research, we’ve ranked the top three brokers where you can buy Coca-Cola shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Sort by:

1
Min. Deposit
9 €
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

51% of retail CFD accounts lose money. Your capital is at risk.

2
Min. Deposit
100 €
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Visa, Mastercard, American Express, Trustly, Apple Pay, Google Pay, Discover, Bank Transfer: SEPA, Bank Transfer: FPS, skrill
Full Regulations:
ASIC, FCA, FSA, MAS, CySEC #250/14

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3
Min. Deposit
0 €
Best offer
User Score
9.1
Get insights from millions of investors, creators, and analysts
Build your portfolio of stocks, ETFs, and crypto–all in one place
No minimum deposit
Start Trading
Payment Methods:
Debit Card, Wire Transfer, Check, Bank Wire
Full Regulations:
Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

Read more about how we test, rank & review platforms.

How to buy stock in Coca-Cola in 3 simple steps

Copy link to section

Buying Coca-Cola stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to AvaTrade

Copy link to section

AvaTrade is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
9 €
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

51% of retail CFD accounts lose money. Your capital is at risk.

Step 2. Make a deposit

Copy link to section

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Coca-Cola shares

Copy link to section

Search for Coca-Cola using the ticker, KO. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Coca-Cola and complete your purchase.

It’s as easy as that! You can buy Coca-Cola shares in just 10-15 minutes and now you’re a Coca-Cola shareholder.

Compare the best platforms to buy Coca-Cola stock

Copy link to section

Sort by:

1
Min. Deposit
9 €
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

51% of retail CFD accounts lose money. Your capital is at risk.

2
Min. Deposit
100 €
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Visa, Mastercard, American Express, Trustly, Apple Pay, Google Pay, Discover, Bank Transfer: SEPA, Bank Transfer: FPS, skrill
Full Regulations:
ASIC, FCA, FSA, MAS, CySEC #250/14

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3
Min. Deposit
0 €
Best offer
User Score
9.1
Get insights from millions of investors, creators, and analysts
Build your portfolio of stocks, ETFs, and crypto–all in one place
No minimum deposit
Start Trading
Payment Methods:
Debit Card, Wire Transfer, Check, Bank Wire
Full Regulations:
Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

Fundamental analysis of Coca-Cola shares

Copy link to section

What is Coca-Cola’s total worth?

Copy link to section

Coca-Cola’s total net worth is $274.17 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Coca-Cola’s share price performed in recent years?

Copy link to section

The current Coca-Cola stock price today is $63.40, which is 5.66% below its all time high of $67.20, which it reached on 25 April, 2022. 

Overall, KO is up 37.37% over the last five years. The KO share price is down 0.39% in 2024 with a 52 week high of $67.20 and a 52 week low of $54.02.

What is Coca-Cola’s EPS?

Copy link to section

Coca-Cola’s EPS is $2.26. EPS stands for earnings per share and is calculated by dividing Coca-Cola’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Coca-Cola P/E ratio?

Copy link to section

Coca-Cola’s P/E ratio is 28.05. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Coca-Cola’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Coca-Cola’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Coca-Cola’s dividend yield?

Copy link to section

Coca-Cola’s dividend yield is 2.77%. The dividend yield tells you how much of Coca-Cola’s share price it gives back to shareholders in dividend payments every year.

Is Coca-Cola stock a buy or sell?

Copy link to section

The indicator below shows you live technical ratings for Coca-Cola stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Coca-Cola to help you decide whether to buy Coca-Cola shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Coca-Cola a good investment for me? 

Copy link to section

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Coca-Cola.

  • Coca-Cola is one of the most famous brands in the world. Coca-Cola is a household name that has reached every corner of the globe, becoming one of the most iconic brands in the world. From its humble beginnings as a small-scale beverage company in Atlanta, Georgia, it has transformed into a global brand with a presence in virtually every country.
  • It’s part of the dividend aristocrats club. KO is firmly established as part of the Dividend Aristocrats Club, a list of companies that have raised dividends for at least 25 years in a row. Even during a tumultuous 2020, it prioritised increasing its dividend once again, so it might be an interesting stock if you are looking for stable, reliable dividends. 
  • Sugar taxes have been challenging for Coca-Cola. The biggest ongoing challenge for the company has been reducing sugar in its drinks. Governments around the world have made moves to address the growing obesity crisis and the World Health Organisation has endorsed sugar taxes as a way to combat it. 
  • It has acquired numerous water and juice companies as it looks to the future. As obesity concerns continue to prevail, KO has made strides to move towards healthier options. The Coca-Cola Company bought Costa Coffee in 2018, acquired numerous water and juice manufacturers, and has a stake in Innocent smoothies. 
  • Warren Buffet’s Berkshire Hathaway owns a significant portion of KO. Berkshire Hathaway owns a significant amount of shares in Coca-Cola. In fact, Berkshire Hathaway is one of the largest shareholders in Coca-Cola, owning more than 400 million shares as of 2021. Buffet is regarded as one of the world’s best investors and has stated he has no plans to sell his KO stock anytime soon. 
  • The beverage industry is highly competitive. The beverage industry is extremely competitive, with numerous players vying for market share. Coca-Cola faces strong competition from both established players and smaller, up-and-coming brands.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Coca-Cola’s pros and cons before you make a final decision on whether to buy Coca-Cola stock.

Pros

Copy link to section
  • It’s one of the most famous brands in the world
  • Coca-Cola is a dividend aristocrat
  • It is looking to the future through acquiring ‘healthier’ beverage businesses
  • Warren Buffet owns a lot of coke stock

Cons

Copy link to section

Are there other ways to buy shares in Coca-Cola?

Copy link to section

Yes, you can invest in Coca-Cola stock in a few different ways. One option is to buy stock in Coca-Cola directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NYSE index fund to get exposure to Coca-Cola, or choose a dividend ETF.

Another option is to use a social copy trading platform, like AvaTrade . Find a trader who you like and copy their Coca-Cola trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Coca-Cola shares from someone with more experience.

What are the fees for investing in Coca-Cola stock?

Copy link to section

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Coca-Cola stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Coca-Cola.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Coca-Cola stock

Copy link to section

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Coca-Cola stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Coca-Cola stock now?

Copy link to section

It’s your investing goals and style that define whether now is a good time to buy. The current Coca-Cola stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Coca-Cola based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy KO.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Coca-Cola’s fundamentals are solid then the best time to invest in Coca-Cola stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Coca-Cola stock all hours of the day but you don’t want to wait years for a return either.

Either way, following KO price news and analysis will help you decide when to dip your toe into the market.

Latest Coke news

Copy link to section
Register now & buy KO

FAQs

Copy link to section
Is Coca-Cola stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Coca-Cola’s ticker symbol?
Does Coca-Cola pay dividends?
Is Coca-Cola ESG friendly?


Sources & references
Risk disclaimer
Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.