How to buy Coca-Cola shares

The world famous Coca Cola Company has battled a pandemic and ever-increasing demand for healthier drinks. Find out if now is the time to get sweet and buy Coca Cola.

This page will explore a brief history of Coca Cola and how its stock has performed in the recent past. We’ll see if now is a good time to invest in Coca Cola and what you should look out for before doing so.

Compare the best platforms to invest in Coca-Cola shares

If you have all the information you need and just want to invest, you can buy Coca Cola shares immediately by visiting one of our trusted brokers below. We’ve assessed all the best brokers and compared them so that picking the right choice for you is quick and easy.

If you’re not ready to invest yet, keep reading for more information on Coca Cola.

Nadex
Key Features
CFTC Regulated exchange based in the US
Trade around the clock, how you want, when you want
100% defined risk trades on Forex, Stock Index Futures and Commodities underlying markets
Min Deposit
$250
United States
Start Trading View key features
Key Features
CFTC Regulated exchange based in the US
Trade around the clock, how you want, when you want
100% defined risk trades on Forex, Stock Index Futures and Commodities underlying markets
Key Stocks
Payment Methods
ACH, Debit Card, Wire Transfer
Nadex is the first, and largest, CFTC regulated exchange designed for the individual trader. Nadex offers around the clock trading on Forex, Stock Index Futures and Commodities. Nadex offers three unique contract types: Binary Options, Touch Brackets and Call Spreads giving traders the ability to trade how they want, when they want.
FOREX.com
Key Features
Access over 220 of the most popular company shares
Trade on spreads from 1 pt on UK shares
Go long or short on global top companies
Min Deposit
$50
United States
Start Trading View key features
Key Features
Access over 220 of the most popular company shares
Trade on spreads from 1 pt on UK shares
Go long or short on global top companies
Key Stocks
Payment Methods
Debit Card, Bank Wire, ACH, Credit Card, PayPal
Founded in 1999, part of GAIN Capital Holdings. Licensed in highly regulated jurisdictions, FCA, IIROC, NFA, CFTC, CIMA,FSA. Payment methods ACH, debit card, bank wire transfer. $50 minimum deposit.

How to buy Coca Cola shares, a step-by-step guide

The process of buying shares in Coca Cola isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. In order to buy Coca Cola stock, you will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Coca Cola shares.
  4. Place an order for KO stock. Now navigate to the broker’s buying stocks page (a link to this can be found in the menu on the website). Here you’ll be able to search for Coca Cola’s ticker symbol (KO) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Coca Cola shares will be listed in your account. Congratulations, you’ve just bought shares in Coca Cola!

What is Coca Cola? And should I invest?

Coca Cola is one of the most famous brand names in the world. The Coca Cola Company (NYSE: KO) manufactures and retails a range of non-alcoholic drinks and has been a mainstay as one of the top American companies for the best part of a century. It first paid a dividend in 1920 and has now raised it for 58 straight years.

Coca Cola has made a series of aggressive acquisitions to solidify itself at the forefront of the beverage industry alongside its eponymous drink. Even during a tumultuous 2020 it prioritised increasing its dividend once again, so it might be an interesting stock if you are looking for stable, reliable dividends. 

KO is firmly established as part of the Dividend Aristocrats Club, a list of companies that have raised dividends for at least 25 years in a row. Although it faces challenges in the form of sugar taxes and pressure to make healthier drinks, Coca Cola has continued to grow regardless and could offer long term returns. No investment is a sure thing, however, and you should research its fundamentals as well as read on to find out more about the company and its prospects.

How has KO performed as an investment in recent years?

Prior to the pandemic, Coca Cola had been performing reasonably well. It rose from $20 in 2008 to $45 a decade later, despite growing consumer and regulatory demand for healthier drinks. KO has become accomplished at overcoming that type of pressure and it briefly traded above $60 for the first time ever in February 2020.

The biggest ongoing challenge for the Coca Cola Company has been reducing sugar in its drinks. Governments around the world have made moves to address the growing obesity crisis and the World Health Organisation has endorsed sugar taxes as a way to combat it. The UK government instituted a sugar tax in 2018 which affected the classic coke, along with Fanta, which is also produced by Coca Cola.

KO has addressed this change in the market by offering low-sugar versions of its drinks, like Coke Zero, as well as diversifying. The Coca Cola Company bought Costa Coffee in 2018, acquired numerous water and juice manufacturers, and has a stake in Innocent smoothies. These moves have helped the KO price keep increasing for the last decade, to the extent that it was still trading at $54, near the all-time high, at the end of 2020. 

It was able to achieve that increase despite the coronavirus pandemic, which initially hit KO hard. The share price lost a third of its value in a steep initial fall, although it did quickly rebound. As the company usually relies on out-of-home sources for nearly half its annual revenue, bars, restaurants, cinemas and stadiums closing across the world was a major blow.

Is it a good time to buy KO shares now?

Despite difficulties in response to the pandemic, KO has usually been a good buy for long term investors. You can rely on the dividend to provide a return on investment and Coca Cola has been responding to market pressures by diversifying into healthier drinks, while it can count on global strength to protect it against normal economic downturns.

It’s that global strength which has helped it weather a pandemic that was hugely problematic for food and drinks manufacturers. Coca Cola is so strong across the world that it could benefit from the areas which got back to normal fastest, particularly China, Korea and Hong Kong.

As movement increases again around the world, it could be a good time to buy KO shares. There might be the opportunity to benefit from short term gains as it tries to regain the 10% drop in price it suffered as a result of the pandemic. It should be noted, however, that there is still considerable uncertainty in the beverage market while the company is also restructuring to try to improve its performance. You can keep track of the latest news on that as well as market analysis below.

Coca-Cola (NYSE: KO) shares have weakened more than 9% since the beginning of January, and the current share price stands around $49. Expectations of further stimulus lifted the U.S. stock market last week, but Coca-Cola shares remain under pressure. Fundamental analysis: IRS could apply the same tax treatment to…
Coca-Cola shares (NYSE: KO) shares have advanced from $47.3 above $54.5 in less than thirty days and the current price stands around $53.4. Pharma company Moderna announced that it has a prospective vaccine which is 94.5% effective in preventing the COVID-19 and this gave a further support to Coca…
Coca-Cola shares (NYSE: KO) has weakened from $60 below $37 in less than nine months and the current price stands around $48. Some analysts still see the valuation of Coca-Cola at bubble levels but despite this, Coca- Cola could be a very good opportunity for short-term traders who are…

Buying, selling and trading Coca Cola shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Coca Cola shares.

  1. Research the company. You should always examine the fundamentals of a company before buying its stock. What is Coca Cola? How did the company get its start? How did it grow? Is Coca Cola’s revenue and profit growth picking up? Is the company innovating? The more you know about Coca Cola, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before starting to invest in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our reviews of the best brokers can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our latest news can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Coca Cola shares. Here’s a quick run-through of what’s involved in each.

Buying Coca Cola shares

This process involves finding a broker and placing an order to buy Coca Cola stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Coca Cola shares

When you sell any Coca Cola shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period, hoping to benefit from the company growing steadily throughout. Or, if you see that Coca Cola’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Coca Cola shares

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Coca Cola shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Ways to buy Coca Cola shares: share dealing and CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments

Cons

  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into KO shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our beginner stock trading courses and read up on CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in KO stock on this page. If, however, you’re ready to buy Coca Cola shares now, simply select one of the brokers in the table above and get started. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to buy the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades and buy shares. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to buy Coca Cola shares using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Coke news

The Coca-Cola Company (NYSE: KO) said last week it will slash its global workforce by 2,200 jobs with more than half of them planned for the United States. The company attributed the move to business disruptions in recent months related to the ongoing Coronavirus pandemic that has so far…
The Coca-Cola Company (NYSE: KO) published its financial results for the fiscal third quarter on Thursday that came in stronger than what analysts had anticipated. In the prior quarter (Q2), Coca-Cola had registered a 33% decline in earnings. Shares of the company jumped 2.5% in premarket trading…
Coca-Cola shares (NYSE: KO) has weakened from $60 below $37 in less than eight months and the current price stands around $48. The business of the company is impacted by the coronavirus Covid-19 pandemic and the next several months will be competitive for the beverage industry. Fundamental analysis: The…
Coca Cola (NYSE: KO) said on Friday that it plans on restructuring its workforce that is expected to see voluntary layoffs. Coke published its quarterly financial results in July that posted a 33% year over year decline in its earnings attributed to the Coronavirus disruptions. Shares of…
Coca-Cola (NYSE: KO) published its quarterly earnings report on Tuesday that highlighted its revenue to have tanked the sharpest in the second quarter in over two decades. The company, however, expressed confidence that demand was recovering quickly as governments started easing COVID-19 restrictions in June. Coca-Cola had previously published…
The Coca-Cola Company (NYSE: KO) released its quarterly financial results on Tuesday that topped the analysts’ estimates for earnings and revenue in the first quarter. According to the beverage company, however, it is taking a significant hit amidst the Coronavirus pandemic that has pushed restaurants, stadiums, and theatres from…

Try some of our stock market courses for beginners

Not yet ready to invest? That’s OK. You can learn more about investing with our easy-to-follow educational courses. That way you’ll be better prepared to buy Coca-Cola shares.

Stocks Courses
More about this course Are you tired of investment courses that use too much insider jargon, trying to sound clever rather than actually educating investors on how to succeed in the stock market? We’ve got the solution for you! At Invezz, we…
Stocks Courses
If our Stock Markets 101 course was your introduction to stock market investing, think of the Stock Investing course as the next step, your intermediate-level guide to investing. Just remember, this is not a get-rich-quick scheme and takes time, patience, and emotional stability.
Stocks Courses
Luckily, it’s far easier to begin trading than it was in the 90s when Wall Street and big money were the only options. Get started with our introduction to stock trading. You’ll come away feeling more confident about the task ahead, while acquiring a base knowledge of all the most…

Written by: James Knight
James joined us in 2021 and comes with years of experience as a writer and content creator. Alongside a passion for finance, sports, and technology, James is a historian on a desperate quest to shoot under par.