How to buy Deliveroo (ROO) stock in 2024

Use our step-by-step guide to learn how to buy ROO stock and compare the best Deliveroo trading platforms.
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Updated: Jul 6, 2023
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A big part of learning how to buy Deliveroo stocks is finding the best place to make your investment. Deliveroo stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Deliveroo when following our step by step guide.

Where to buy Deliveroo stock?

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The best stock trading platform to use to buy Deliveroo stock is Plus500 .

Based on our research, we’ve ranked the top three brokers where you can buy Deliveroo shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

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1
Min. Deposit
100 €
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Visa, Mastercard, American Express, Trustly, Apple Pay, Google Pay, Discover, Bank Transfer: SEPA, Bank Transfer: FPS, skrill
Full Regulations:
ASIC, FCA, FSA, MAS, CySEC #250/14

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

2
Min. Deposit
9 €
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

3
Min. Deposit
0 €
Best offer
User Score
9.0
Get insights from millions of investors, creators, and analysts
Build your portfolio of stocks, ETFs, and crypto–all in one place
No minimum deposit
Start Trading
Payment Methods:
Debit Card, Wire Transfer, Check, Bank Wire
Full Regulations:
Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

Read more about how we test, rank & review platforms.

How to buy stock in Deliveroo in 3 simple steps

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Buying Deliveroo stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to Plus500

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Plus500 is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
100 €
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Visa, Mastercard, American Express, Trustly, Apple Pay, Google Pay, Discover, Bank Transfer: SEPA, Bank Transfer: FPS, skrill
Full Regulations:
ASIC, FCA, FSA, MAS, CySEC #250/14

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Deliveroo shares

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Search for Deliveroo using the ticker, ROO. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Deliveroo and complete your purchase.

It’s as easy as that! You can buy Deliveroo shares in just 10-15 minutes and now you’re a Deliveroo shareholder.

Compare the best platforms to buy Deliveroo stock

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1. Plus500. Best for international CFD trading*

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From 0.08%

Fees

$100

Minimum deposit

3,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Free demo account for every user Secure broker, licensed by top-tier regulators Wide variety of CFDs to trade Several good risk management tools
No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.

Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.

For accurate instrument availability, visit plus500.com.

The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

Visit Plus500 Plus500 Review

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

2. eToro. Best for beginners, copy-trading & demo-account

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0% commission

Fees

$100

Minimum deposit

4,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided
Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

Highlights

Visit eToro eToro Review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

3. Public. Best for sharing beginner trading ideas

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public.com logo

...

Fees

...

Minimum deposit

...

No. assets

No

Demo/virtual account

Pros & Cons

Commission free stock and ETF investing Share and compare your portfolio on a social trading platform Trade crypto, fractional shares, and alternative investments
You can't trade on margin or use leverage No forex, options, funds, metals, or bonds

Overview

We love Public because it’s a social platform where you can share trading tips and get ideas from other people. Public offers 9,000+ financial instruments, including cryptocurrencies and stocks from around the world.

Alongside a community of other investors all sharing their ideas, Public offers real time news and information so that you can see the full picture before you invest. And the assets don’t just include your run-of-the-mill assets; you can make alternative investments in things like handbags and comic books as well.

The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours.

Highlights

Visit Review
Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

Fundamental analysis of Deliveroo shares

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What is Deliveroo’s total worth?

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Deliveroo’s total net worth is £1.63 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Deliveroo’s share price performed in recent years?

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The current Deliveroo stock price today is £87.10, which is 78.43% below its all time high of £396.80, which it reached on 16 August, 2021. 

Overall, ROO is down 73.73 since its 2021 IPO. The ROO share price is up 2.51% in 2024 with a 52 week high of £132.95 and a 52 week low of £72.58.

What is Deliveroo’s EPS?

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Deliveroo’s EPS is -£0.18. EPS stands for earnings per share and is calculated by dividing Deliveroo’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Deliveroo P/E ratio?

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Deliveroo’s P/E ratio is n/a. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Deliveroo’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Deliveroo’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Deliveroo’s dividend yield?

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Deliveroo’s dividend yield is 0%. The dividend yield tells you how much of Deliveroo’s share price it gives back to shareholders in dividend payments every year.

Is Deliveroo stock a buy or sell?

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The indicator below shows you live technical ratings for Deliveroo stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Deliveroo to help you decide whether to buy Deliveroo shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Deliveroo a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Deliveroo.

  • Deliveroo operates in 200 cities worldwide. Deliveroo is a food delivery app that lets you order your favourite meals straight to your door. It uses a fleet of cyclists and bikers to deliver food across 200 cities worldwide, with most of its operations based in the UK and Europe.
  • It’s in a highly competitive market. The food delivery business is highly competitive, with the likes of Uber Eats and Just Eat battling Deliveroo for market share in its main UK market. 
  • Deliveroo has virtually no presence in the USA. Internationally, it has virtually no presence in big-money regions like the USA. As a result of all the competition, food delivery is a cash-burning machine: neither Deliveroo nor Uber Eats has ever made a profit.
  • The food delivery industry is expected to be worth $1 trillion. Food delivery is growing fast, and some analysts believe the industry will be worth over $1 trillion by 2030. Deliveroo hoped to be valued at around $10bn when it went public, although this fell substantially in the lead-up to the start of trading.
  • It has not really recovered from its Covid 19 related losses. COVID-19 had a big impact on Deliveroo’s finances; the company managed to increase its revenues to £2.5bn and slash its losses to £220m in 2020. However, it failed to alter the overall picture of a company struggling to profit. Even with revenue in the billions and the total number of transactions rising.
  • ROO stock has only traded in one direction since its IPO, down. Following its IPO, its share price rallied for part of 2021, reaching its highest-ever price. However, since then, it has dropped by nearly 80% and moved very little in 2022. It has a long way to go if it reaches its previous levels. 

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Deliveroo’s pros and cons before you make a final decision on whether to buy Deliveroo stock.

Pros

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  • Deliveroo operates globally 
  • It has a strong presence in the UK and Europe
  • It operates in a market that is expected to drastically grow

Cons

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Are there other ways to buy shares in Deliveroo?

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Yes, you can invest in Deliveroo stock in a few different ways. One option is to buy stock in Deliveroo directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a LSE index fund to get exposure to Deliveroo, or choose a small cap ETF.

Another option is to use a social copy trading platform, like Plus500 . Find a trader who you like and copy their Deliveroo trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Deliveroo shares from someone with more experience.

What are the fees for investing in Deliveroo stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Deliveroo stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Deliveroo.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Deliveroo stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Deliveroo stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Deliveroo stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Deliveroo stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Deliveroo based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy ROO.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Deliveroo’s fundamentals are solid then the best time to invest in Deliveroo stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Deliveroo stock all hours of the day but you don’t want to wait years for a return either.

Either way, following ROO price news and analysis will help you decide when to dip your toe into the market.

Latest Deliveroo news

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Register now and buy Deliveroo stock
Is Deliveroo stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Deliveroo’s ticker symbol?
Does Deliveroo pay dividends?
Is Deliveroo ESG friendly?


Sources & references
Risk disclaimer
James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.