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- 1. How to buy Deliveroo (ROO) stock in 2023
- 2. Where to buy Deliveroo stock?
- 3. How to buy stock in Deliveroo in 3 simple steps
- 4. Compare the best platforms to buy Deliveroo stock
- 5. Fundamental analysis of Deliveroo shares
- 6. Is Deliveroo a good investment for me?
- 7. How to sell Deliveroo stock
- 8. Should I buy Deliveroo stock now?
How to buy Deliveroo (ROO) stock in 2023
Get started in minutes with our preferred broker,. 9/10
82% of retail CFD accounts lose money.
A big part of learning how to buy Deliveroo stocks is finding the best place to make your investment. Deliveroo stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Deliveroo when following our step by step guide.
Where to buy Deliveroo stock?Copy link to section
Based on our research, we’ve ranked the top three brokers where you can buy Deliveroo shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.
77% of retail CFD accounts lose money.
Read more about how we test, rank & review platforms.
How to buy stock in Deliveroo in 3 simple stepsCopy link to section
Buying Deliveroo stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.
Step 1. Sign up to eToroCopy link to section
77% of retail CFD accounts lose money.
Step 2. Make a depositCopy link to section
Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.
Step 3. Buy Deliveroo sharesCopy link to section
Search for Deliveroo using the ticker, ROO. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Deliveroo and complete your purchase.
It’s as easy as that! You can buy Deliveroo shares in just 10-15 minutes and now you’re a Deliveroo shareholder.
Compare the best platforms to buy Deliveroo stockCopy link to section
1. eToro. Best for beginners, copy-trading & demo-account
Pros & Cons
We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.
As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.
The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.
77% of retail CFD accounts lose money.
2. Public. Best for sharing beginner trading ideas
Pros & Cons
We love Public because it’s a social platform where you can share trading tips and get ideas from other people. Public offers 9,000+ financial instruments, including cryptocurrencies and stocks from around the world.
Alongside a community of other investors all sharing their ideas, Public offers real time news and information so that you can see the full picture before you invest. And the assets don’t just include your run-of-the-mill assets; you can make alternative investments in things like handbags and comic books as well.
The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours.
Fundamental analysis of Deliveroo sharesCopy link to section
What is Deliveroo’s total worth?Copy link to section
Deliveroo’s total net worth is £1.63 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.
How has Deliveroo’s share price performed in recent years?Copy link to section
The current Deliveroo stock price today is £87.10, which is 78.43% below its all time high of £396.80, which it reached on 16 August, 2021.
Overall, ROO is down 73.73 since its 2021 IPO. The ROO share price is up 2.51% in 2023 with a 52 week high of £132.95 and a 52 week low of £72.58.
What is Deliveroo’s EPS?Copy link to section
Deliveroo’s EPS is -£0.18. EPS stands for earnings per share and is calculated by dividing Deliveroo’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.
What is the Deliveroo P/E ratio?Copy link to section
Deliveroo’s P/E ratio is n/a. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Deliveroo’s earnings.
It is calculated by dividing the share price by the earnings per share. You can use Deliveroo’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.
What is Deliveroo’s dividend yield?Copy link to section
Deliveroo’s dividend yield is 0%. The dividend yield tells you how much of Deliveroo’s share price it gives back to shareholders in dividend payments every year.
Is Deliveroo stock a buy or sell?Copy link to section
The indicator below shows you live technical ratings for Deliveroo stock on time frames from one minute to one month.
It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.
This indicator should be used when you research Deliveroo to help you decide whether to buy Deliveroo shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.
Is Deliveroo a good investment for me?Copy link to section
The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Deliveroo.
- Deliveroo operates in 200 cities worldwide. Deliveroo is a food delivery app that lets you order your favourite meals straight to your door. It uses a fleet of cyclists and bikers to deliver food across 200 cities worldwide, with most of its operations based in the UK and Europe.
- It’s in a highly competitive market. The food delivery business is highly competitive, with the likes of Uber Eats and Just Eat battling Deliveroo for market share in its main UK market.
- Deliveroo has virtually no presence in the USA. Internationally, it has virtually no presence in big-money regions like the USA. As a result of all the competition, food delivery is a cash-burning machine: neither Deliveroo nor Uber Eats has ever made a profit.
- The food delivery industry is expected to be worth $1 trillion. Food delivery is growing fast, and some analysts believe the industry will be worth over $1 trillion by 2030. Deliveroo hoped to be valued at around $10bn when it went public, although this fell substantially in the lead-up to the start of trading.
- It has not really recovered from its Covid 19 related losses. COVID-19 had a big impact on Deliveroo’s finances; the company managed to increase its revenues to £2.5bn and slash its losses to £220m in 2020. However, it failed to alter the overall picture of a company struggling to profit. Even with revenue in the billions and the total number of transactions rising.
- ROO stock has only traded in one direction since its IPO, down. Following its IPO, its share price rallied for part of 2021, reaching its highest-ever price. However, since then, it has dropped by nearly 80% and moved very little in 2022. It has a long way to go if it reaches its previous levels.
It’s always a good idea to think about any potential risks there might be as well. Use this summary of Deliveroo’s pros and cons before you make a final decision on whether to buy Deliveroo stock.
ProsCopy link to section
- Deliveroo operates globally
- It has a strong presence in the UK and Europe
- It operates in a market that is expected to drastically grow
Are there other ways to buy shares in Deliveroo?Copy link to section
Yes, you can invest in Deliveroo stock in a few different ways. One option is to buy stock in Deliveroo directly through an investment platform as laid out above, while another popular choice is to invest in a fund.
Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a LSE index fund to get exposure to Deliveroo, or choose a small cap ETF.
This can be a good investment strategy for beginners and a way to learn how to buy Deliveroo shares from someone with more experience.
What are the fees for investing in Deliveroo stock?Copy link to section
It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Deliveroo stocks.
Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more.
These are the trading platforms that charge the lowest fees for buying stocks in Deliveroo.
|Trading platform||Trading fees|
|Degiro||$0 (US) / £1.75 (UK)|
How to sell Deliveroo stockCopy link to section
When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio.
From there, find your Deliveroo stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.
Should I buy Deliveroo stock now?Copy link to section
It’s your investing goals and style that define whether now is a good time to buy. The current Deliveroo stock price plays into it but ultimately it depends on your investment horizons.
- If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Deliveroo based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy ROO.
- If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Deliveroo’s fundamentals are solid then the best time to invest in Deliveroo stock is after a dip or a pullback in price.
Most new traders sit somewhere between these two positions. You don’t want to actively trade Deliveroo stock all hours of the day but you don’t want to wait years for a return either.
Either way, following ROO price news and analysis will help you decide when to dip your toe into the market.
There is no perfect way to value a stock. You can use financial metrics like the P/E ratio to compare share prices among Deliveroo and its competitors, where a higher ratio indicates that a stock is more expensive. But lots of different factors play into Deliveroo’s share price and the ‘right’ valuation is often a matter of opinion.
It depends on where you live but you do normally have to pay capital gains tax any time you make money from investing in Deliveroo.
Capital gains tax is often charged at 10-15% of your profit but there are ways to limit the amount you have to pay, by using tax-friendly stock market investment vehicles and writing off losses.
Speak to an accountant or a tax professional and check the tax laws where you live to find out more.
Deliveroo’s ticker symbol is LON:ROO. A ticker symbol, or stock code, is a publicly traded company’s unique identifier so that you can find them on stock exchanges.
No, Deliveroo does not pay a cash dividend.
There are no scores available for Deliveroo regarding its approach to ESG. However, the company has a commitment to sustainability and has goals to reduce carbon emissions. It has plans to reduce its environmental impact by using more eco-friendly packaging. However, it has faced criticism for how it treats workers. Many investors have expressed concerns over the gig economy model.
Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >