How to buy Disney (DIS) stock

Use our step-by-step guide to learn how to buy DIS stock and compare the best Disney trading platforms.
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Updated: Jul 6, 2023
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A big part of learning how to buy Disney stocks is finding the best place to make your investment. Disney stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Disney when following our step by step guide.

Where to buy Disney stock?

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The best stock trading platform to use to buy Disney stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Disney shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Sort by:

1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2
Min. Deposit
$ 100
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3
Min. Deposit
$ 0
Best offer
User Score
9.7
Diverse stock selection providing investors with a diverse array of options for their portfolios.
Advanced trading tools aiding in executing trades with precision in the dynamic stock market.
Easy portfolio management.
Start Trading
Payment Methods:
ACH, Bank Wire, Check
Full Regulations:
CFTC, FCA, FINRA, IIROC, NFA, NYSE, SIPC
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

Read more about how we test, rank & review platforms.

How to buy stock in Disney in 3 simple steps

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Buying Disney stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

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eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Disney shares

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Search for Disney using the ticker, DIS. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Disney and complete your purchase.

It’s as easy as that! You can buy Disney shares in just 10-15 minutes and now you’re a Disney shareholder.

Compare the best platforms to buy Disney stock

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1. eToro. Best for beginners, copy-trading & demo-account

0% commission

Fees

$50

Minimum deposit

4,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade for UK & EU users (not US, real assets only)
Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

Highlights

Visit eToro eToro Review

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2. Plus500. Best for international CFD trading*

From 0.08%

Fees

$100

Minimum deposit

3,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Can get a free demo account A great mobile platform Well regulated in multiple jurisdictions Wide variety of CFDs to trade Several good risk management tools
No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.

Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.

For accurate instrument availability, visit plus500.com.

The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

Visit Plus500 Plus500 Review

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3. Interactive Brokers. Best online broker for range of markets

Commission-free for US exchange-listed stocks

Fees

...

Minimum deposit

10,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Regulated by several financial authorities Free stock and ETF trading for US traders Earn interest on cash balance Free demo trading account available
The desktop trading platform is complex to navigate Customer service not available 24/7 Credit/debit card payment not available

Overview

We love Interactive Brokers because it has one of the widest selections of tradable assets we’ve ever seen. IBKR is one of the best-known and longest-running brokers in the world and when you create an account you’ll have access to tens of thousands of stocks, ETFs, funds, indices, currencies, bonds, and cryptocurrencies. 

Besides lots of markets, Interactive Brokers also offers a good range of additional tools and features including risk management tools, cutting-edge portfolio management services, and the ability to automate your trading system through ready-made or custom-built algorithms. 

The fees: Charges vary depending on the asset you’re trading. Stocks and ETFs are commission-free, as are most funds. Options fees range from $0.15 to $0.65 per option contract. Cryptocurrency fees range between 0.12% to 0.18% of the trade value. Forex trades have commissions which can be as low as a fraction of a pip. 

Highlights

Visit Interactive Brokers Interactive Brokers Review
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

Fundamental analysis of Disney shares

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What is Disney’s total worth?

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Disney’s total net worth is $167.64 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Disney’s share price performed in recent years?

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The current Disney stock price today is $91.92, which is 54.70% below its all time high of $203.02, which it reached on 08 March, 2021. 

Overall, DIS is down 16.64% over the last five years. The DIS share price is up 2.91% in 2024 with a 52 week high of $159.30 and a 52 week low of $84.07.

What is Disney’s EPS?

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Disney’s EPS is $1.85. EPS stands for earnings per share and is calculated by dividing Disney’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Disney P/E ratio?

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Disney’s P/E ratio is 49.69. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Disney’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Disney’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Disney’s dividend yield?

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Disney’s dividend yield is 0%. The dividend yield tells you how much of Disney’s share price it gives back to shareholders in dividend payments every year.

Is Disney stock a buy or sell?

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The indicator below shows you live technical ratings for Disney stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Disney to help you decide whether to buy Disney shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Disney a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Disney.

  • The Walt Disney Company is an established global brand. Disney is a mass-media and entertainment conglomerate with a particular presence in the film and television industry. It is one of the most recognised names in the world of on-screen entertainment and also owns and operates several theme parks.
  • DIS stock has performed well over the last 20 years. Its share price has performed well over the last 20 years and has risen most impressively in the last decade. Disney stock reached a high of $203 in 2021 –  a 377% gain from its price in 2011. 
  • Disney overtook Netflix as the world’s most subscribed video streaming service. In 2022, Disney’s streaming service, Disney +, reported its total subscribers topped 221 million, knocking Netflix out of first position. Its streaming platform includes Disney +, Hulu, and ESPN, among others.  
  • Its business is diverse. Disney is one of the world’s largest entertainment businesses and operates in several industries. It includes a collection of theme parks, resorts, and hotels. That’s in addition to its growing video streaming service, movie and television studios, and retail shops. 
  • Disney has a long track record of success. If you’re looking to hold stocks over the long term, then it’s rarely a bad time to invest in an established giant such as The Walt Disney Company. The company’s track record, combined with its recent expansions into different markets such as home streaming, bode positively for investors.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Disney’s pros and cons before you make a final decision on whether to buy Disney stock.

Pros

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  • Disney operates a diverse global business
  • Its streaming service has more subscribers than Netflix
  • DIS stock has performed well for a long time

Cons

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Are there other ways to buy shares in Disney?

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Yes, you can invest in Disney stock in a few different ways. One option is to buy stock in Disney directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NYSE index fund to get exposure to Disney, or choose the best ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Disney trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Disney shares from someone with more experience.

What are the fees for investing in Disney stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Disney stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Disney.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Disney stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Disney stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Disney stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Disney stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Disney based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy DIS.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Disney’s fundamentals are solid then the best time to invest in Disney stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Disney stock all hours of the day but you don’t want to wait years for a return either.

Either way, following DIS price news and analysis will help you decide when to dip your toe into the market.

Latest Disney news

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Market may have “overreacted optimistically” to Q1 results the Walt Disney Co (NYSE: DIS) reported last night, says Tom Rogers – a media industry mogul and current executive chairman of Oorbit Gaming. Why does Tom Rogers remain cautious on Disney? Disney raised its dividend after beating Street esti
Walt Disney Co (NYSE: DIS) is trading up in extended hours on Wednesday after reporting better-than-expected per-share earnings for its fiscal first quarter. DTC performance and future outlook Also a positive for the entertainment conglomerate was its DTC loss that narrowed further to $138 million i
Walt Disney (NYSE: DIS) stock price has staged a strong recovery since November as investors cheer the company’s turnaround. The highly-embattled stock plunged to a low of $78.43 in November and has now jumped by 23%, meaning it has entered a bull market. Disney’s day of reckoning is here Walt Disne

Register now & buy DIS stock

FAQs

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Is Disney stock overvalued?
Do I have to pay capital gains tax on any profits I make?
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Risk disclaimer
Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.