How to buy Disney shares

As one of the best-known media companies in the world, shares in Disney are among the most traded on the market. Find out what makes them so popular and whether you should get involved.
By: Harry Atkins
Harry Atkins
Harry joined us in 2019, drawing on more than a decade writing, editing and managing high-profile content for blue… read more.
Updated: May 18, 2021
Tip: our preferred broker is, eToro: visit & create account

This page guides you through everything you need to know about Disney stock. From the basics of investing, to what to think about before you start, and the best online brokers to use, keep reading to get all the information you need.

Compare the best Disney trading platforms

You can start right away by using one of the brokers below. These platforms have all been reviewed and approved by our team of financial experts so you can be confident they’re a safe, excellent choice. Otherwise, keep reading to learn more about Disney.

1
Min. Deposit
$50
Exclusive promotion
User Score
10
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
Description:
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
CySEC, FCA
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
2
Min. Deposit
$1
Exclusive promotion
User Score
9.3
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Description:
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Disney stock, a step-by-step guide

The stock market isn’t massively complicated, so don’t worry even if you’re new to investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. The first thing you need to find is an online broker. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Disney shares.
  4. Place an order for DIS stock. Search for Disney’s ticker symbol (DIS) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Disney shares will be listed in your account. Congratulations, you’ve just bought shares in Disney!

What is Disney? And should I invest?

Disney – or The Walt Disney Company – is a mass-media and entertainment conglomerate, with a particular presence in the film and television industry. It is one of the most recognised names in the world of on-screen entertainment, and also owns and operates several theme parks.

The company was founded as a cartoon studio in 1923 by Walt Disney and his brother Roy. Today its shares trade on the New York Stock Exchange, and the company has been a component of the Dow Jones Industrial Average since 1991. The Walt Disney Company is an established global brand and a key figure in the US economy.

When deciding whether Disney shares are the right investment for you, you’ll want to consider the stock’s recent performance, along with its fundamentals and plans for future growth. A good way to do this is to check out our Disney quote page, which includes the latest data, charts, statistics, and key information so you can base your investment decisions on reliable research.

How has the company performed in recent years?

Disney’s share price has performed well over the last 20 years, and has risen most impressively in the last decade. Disney stock closed at $31.88 on January 8th 2010, on November 26th 2019 Disney shares reached their all time high – closing at $151.64, an increase of 475.7%.

Disney stock plateaued a bit after November 2019, before plunging to $85.76 on 23rd March 2020 as the coronavirus pandemic sent markets tumbling around the world. The recovery from this point was swift, however, with many of Disney’s products (most notably its Disney+ streaming service) being well-suited to people’s lives in lockdown. Unlike many other companies whose share price has struggled to bounce back, Disney shares were back trading above $140 in November 2020.

Is it a good time to buy Disney shares now?

If you’re looking to hold stocks over the long term, then it’s rarely a bad time to invest in an established giant such as The Walt Disney Company. The company’s track record combined with its recent expansions into different markets such as home streaming bode positively for investors.

However, you always want to put your money in at the lowest price possible; or you might be looking to profit from trading Disney shares in the short term, making the company’s fundamental strengths less relevant.

A good place to start when figuring out whether a stock’s value is likely to increase in the short term is to look at its current price-to-earnings ratio, which can be used to discover potential value which might soon reflect in stock price. You’ll also want to keep up with our latest news and analysis, which can be found below.

Disney (NYSE: DIS) shares continue to trade near record levels, but the risk/reward ratio is not good for long-term investors. Fundamental analysis: Disney’s business will be affected by the pandemic certainly the next several months The Walt Disney Company is an American diversified multinational mass media and entertainment conglomerate…
Shares of The Walt Disney Company (NYSE: DIS) erupted 13.6% on Friday after the company announced impressive results for the recent period, as well as numerous new features and pricing.   Fundamental analysis: Impressive results Disney said that its recently-launched Disney+ streaming platform now has 86.8 million subscribers, representing a…
Disney (NYSE: DIS) shares have advanced from $120 above $154 in less than three months, and the current price stands around $153. The stock price is trading near record levels, but the risk/reward ratio is not good for long-term investors. Fundamental analysis: Disney announced 32,000 worker layoffs The Walt…

Buying, selling and trading Disney shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Disney shares.

  1. Research the company. You should always examine the fundamentals of a company first. What is Disney? How did the company get its start? How did it grow? Is Disney’s revenue and profit growth picking up? Is the company innovating? The more you know about Disney, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Disney shares. Here’s a quick run-through of what’s involved in each.

Buying Disney

This process involves finding a broker and placing an order for Disney stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Disney

When you sell any Disney shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Disney’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Disney

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Disney shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments

Cons

  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to flip stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into DIS shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your account with a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Disney news

On Monday, Walt Disney Co. (NYSE:DIS) shares nosedived 3.42% after the entertainment and media conglomerate announced several film delays over the next two years. The company postponed the release dates for a batch of Marvel movies and the ‘Indiana Jones’ sequel. According…
Investors have been putting Walt Disney Co (NYSE: DIS) against Netflix Inc since the start of the year. But Mad Money host Jim Cramer dropped a humble reminder this morning that Disney was much more than its two-year-old streaming service only. Disney to benefit once the global economy reopens…

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Fact-checking & references

Our editors fact-check all content to ensure compliance with our strict editorial policy. The information in this article is supported by the following reliable sources.

Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Harry Atkins
Financial Writer
Harry joined us in 2019, drawing on more than a decade writing, editing and managing high-profile content for blue chip companies, Harry’s considerable experience in the… read more.