Facebook (FB)

Learn everything you need to know about Facebook and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Nov 30, 2022
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About Facebook

What is Facebook?

Facebook is a social networking giant and one of the largest technology companies in the world. Founded in 2004 by Harvard student Mark Zuckerberg, the company has become a household name. Through a series of acquisitions of companies, including Instagram, Whatsapp, Oculus VR, and many more, Facebook’s userbase is in the billions, along with its revenue.

In 2021, the company announced it was changing its name from Facebook to Meta platforms as it looks to the future. It has plans to move into the metaverse and has dedicated billions of dollars to its new project.

How does Facebook make money?

Facebook is powered by various robust revenue streams from data sharing, online advertising, and other sources. Advertising revenue is by far its largest source of income. it sells ads on its social networking websites and mobile applications. It has recently increased its focus on its virtual reality hardware.

What is Facebook’s best selling service?

Advertising is Facebook’s largest source of revenue. While it earns money in multiple ways, ad sales are where the bulk of its revenue comes from. It has consistently increased its advertising revenue for many years and, in 2021, bought in $114 billion from selling ads on its social networks.

Who are the key executives at Facebook?

Its founder, Mark Zuckerberg, is its CEO. Other notable executives include former British politician Nick Clegg. Here’s a list of some of the key executives at Facebook.

  • Mark Zuckerberg, Chairman and Chief Executive Officer.
  • Nick Clegg, President, Global Affairs.
  • Susan Li, Chief Financial Officer.
  • Javier Olivan, Chief Operating Officer.
  • Chris Cox, Chief Product Officer.
  • Andrew ‘Boz’ Bosworth, Chief Technology Officer.
  • Marne Levine, Chief Business Officer.

Where can I buy shares in Facebook?

You can buy Facebook stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Facebook?

The simplest way to invest in Facebook is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Facebook is part of the Nasdaq index, so you can invest in an ETF that tracks that index, or choose a technology ETF that lets you own a basket of related stocks from the same industry.

More about the FB price

What is the Facebook stock price today?

The FB stock price today is currently $111.41, as of November 2022. The price of Facebook is down 66.82% in the past one year. You can use the live Facebook stock chart to track the NASDAQ:FBprice in real time above, or compare the Facebook value today to its past performance using the Facebook financials tab at the top of this page.

What is the 52-week low for Facebook stock?

The 52-week low for Facebook stock is $88.09. FB stock is currently 26% above the 52-week low.

What is the 52-week high for Facebook stock?

The 52-week high for Facebook stock is $352.71. FB stock is currently 66.59% below the 52-week high.

What is the stock forecast for Facebook?

The average Facebook stock forecast has a price target of $143.00 by the end of 2023. Facebook’s latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides


How much is Facebook worth?
When did FB stock go public?
Who owns the most shares in Facebook?
Who are Facebook’s biggest competitors?
Has Facebook stock split?
When are Facebook’s earnings?
Does Facebook pay a dividend?
How much is Mark Zuckerberg worth?

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Sources & references
Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.