How to buy Facebook (FB) shares

Facebook is one of the most well-known companies in the world and a Big Tech success story. Find out what moves the price of Facebook shares and whether you should own some.
Updated: Jun 13, 2022

Facebook rebranded to Meta Platforms in 2021. For more information, use our guide to learn how to invest in Meta.

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How to buy Facebook stock, a step-by-step guide

  1. Find a broker. Choose a broker that offers low trading fees and an easy to use interface. Compare broker reviews to find one where the features best match your investment style.
  2. Decide how much to invest. A good rule of thumb is to invest no more than 5% of your money in any one stock. That way, you can survive the failure of one particular stock.
  3. Research Facebook and its potential. Look at what makes Facebook unique and how it compares to other tech companies. Use annual reports and media coverage to decide whether you think its stock price is going to increase over time.
  4. Place an order for FB stock. Log into your broker account and use the ticker FB to search for the company. Then hit the ‘buy’ button to enter the details of your order.
  5. Execute your order. Choose how many shares to buy and when you want the order to go through. Once you’re happy with the order, execute it. When the trade goes through you can monitor the status of your shares in your account.
  6. Review your investment regularly. Check back often to see how the stock is doing. Use news updates and new financial info to decide whether to hold onto the shares, sell, or buy more.

What is Facebook? And should I invest?

Facebook (NASDAQ: FB) is the world’s largest networking and social media site. Founded by Mark Zuckerberg and friends at Harvard in 2004, its exponential growth has made it one of the most famous brand names in the world and firmly established as one of the big five tech companies along with Amazon, Apple, Google, and Microsoft.

Facebook has been at the forefront of a huge boom in social media usage over the last decade, capitalising on it even further by acquiring other tech companies like Whatsapp and Instagram. It has also invested in companies that specialise in virtual reality and digital media.

Facebook could be a good investment but it depends on your budget. With shares trading about $250, those looking for cheaper investments might only be able to buy a handful of shares. Alternatively, you could explore funds that include Facebook in their portfolio and may be available at a lower price. With bigger budgets, more options come into play.

How has the company performed in recent years?

FB stock has performed well since going public in 2012. After its IPO the stock was trading at $38, it now trades well over $250. This growth comes despite some high profile PR issues, with the company needing to adapt to new privacy regulations as well as increased scrutiny from all corners of the political spectrum.

2018 in particular was a rough year for the company in the public domain. After being embroiled in the Cambridge Analytica scandal as the fallout from the US election and Brexit vote continued, Facebook was hit again by the introduction of the European Union’s GDPR regulations.

Eventually, the bottom line began to be affected through lower user numbers and less than expected revenue. It was the financial results rather than PR problems that finally pushed investors too far and they responded with the biggest sell off Facebook has experienced. The share price fell 30% from highs of $208 over the course of the second half of 2018.

It’s a sign of Facebook’s resilience and strong business model that it recovered quickly from that setback, and another broader market fall in 2020, to be trading higher than ever. Digital advertising is a core part of Facebook’s revenue stream and so much of the world spending even more time online in 2020 may have been a benefit. FB stock was trading at close to $300, its highest ever level, even while so much of the world was negatively affected by the pandemic.

Is it a good time to buy Facebook shares now?

It depends on whether you think the good of Facebook’s digital footprint outweighs some of its bad PR. On the positive side, the pandemic has only accelerated the world’s move towards going digital. As one of the largest digital advertisers, Facebook has been well positioned to capitalise on an increasing need for smaller businesses to be seen online as offline traffic and footfall has declined.

There are a couple of clouds on the horizon that investors should also keep in mind. Most notably, Facebook has come under a lot of political pressure of late and both the EU and US have taken steps towards increased regulation of big tech. Both have launched anti-trust lawsuits against Google, while Facebook itself is facing lawsuits in the US over its ownership of Instagram and Whatsapp which could force it to sell off parts of its empire.

Mark Zuckerberg has been hauled up in front of the US congress and UK parliament to face privacy questions in recent years and if the world as a whole continues to take it more and more seriously, there could be more stormy times for Facebook ahead. You can keep track of all of the latest Facebook news and market analysis below.

Ways to invest in Facebook

  • Buy Facebook shares. Own a piece of Facebook by buying shares in the company directly. This option lets you vote on issues of governance and puts you in line to receive dividend payouts, if Facebook chooses to add them.
  • Invest in Facebook ETFs. An ETF is a fund that tracks the performance of a index or industry by owning lots of similar stocks. A tech ETF or a NASDAQ ETF is likely to own Facebook shares.
  • Invest in Facebook funds and trusts. Funds and trusts are professionally managed by experienced financial advisors. They choose what to invest in to generate the best returns for everyone that has money in the fund.
  • Trade Facebook. Trading is a short term strategy that involves buying and selling shares quickly in order to take advantage of small price changes. It is based on using chart analysis to identify trends and patterns that can help you predict price moves.
  • Spread betting. Spread betting is similar to trading but you bet on which way the price is going to move. The big advantage of spread betting is that any profits you make are tax free.

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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.