How to buy Facebook shares

Facebook is one of the most well-known companies in the world and a Big Tech success story. Find out what moves the price of Facebook shares and whether you should own some.
By: James Knight
James Knight
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed,… read more.
Updated: May 18, 2021
Tip: our preferred broker is, eToro: visit & create account

This guide will give you an overview of the history of Facebook, its recent performance, and the sort of things that affect its stock price. You’ll also find information on the best brokers to use if you do decide to enter the market.

Compare the best platforms to invest in Facebook shares

If you just want to find a broker and get started, use one of the platforms below. We’ve assessed all the best options and compared them so that picking the right choice for you is quick and easy. If you’re not ready to invest yet, keep reading for more information on Facebook.

1
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$50
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Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
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eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
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CySEC, FCA
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
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$1
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9.3
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
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Description:
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Facebook stock, a step-by-step guide

The process of buying shares isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. The first thing you need is an online broker platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Facebook shares.
  4. Place an order for FB stock. Search for Facebook’s ticker symbol (FB) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Facebook shares will be listed in your account. Congratulations, you’ve just bought shares in Facebook!

What is Facebook? And should I invest?

Facebook (NASDAQ: FB) is the world’s largest networking and social media site. Founded by Mark Zuckerberg and friends at Harvard in 2004, its exponential growth has made it one of the most famous brand names in the world and firmly established as one of the big five tech companies along with Amazon, Apple, Google, and Microsoft.

Facebook has been at the forefront of a huge boom in social media usage over the last decade, capitalising on it even further by acquiring other tech companies like Whatsapp and Instagram. It has also invested in companies that specialise in virtual reality and digital media.

Facebook could be a good investment but it depends on your budget. With shares trading about $250, those looking for cheaper investments might only be able to buy a handful of shares. Alternatively, you could explore funds that include Facebook in their portfolio and may be available at a lower price. With bigger budgets, more options come into play.

How has the company performed in recent years?

FB stock has performed well since going public in 2012. After its IPO the stock was trading at $38, it now trades well over $250. This growth comes despite some high profile PR issues, with the company needing to adapt to new privacy regulations as well as increased scrutiny from all corners of the political spectrum.

2018 in particular was a rough year for the company in the public domain. After being embroiled in the Cambridge Analytica scandal as the fallout from the US election and Brexit vote continued, Facebook was hit again by the introduction of the European Union’s GDPR regulations.

Eventually, the bottom line began to be affected through lower user numbers and less than expected revenue. It was the financial results rather than PR problems that finally pushed investors too far and they responded with the biggest sell off Facebook has experienced. The share price fell 30% from highs of $208 over the course of the second half of 2018.

It’s a sign of Facebook’s resilience and strong business model that it recovered quickly from that setback, and another broader market fall in 2020, to be trading higher than ever. Digital advertising is a core part of Facebook’s revenue stream and so much of the world spending even more time online in 2020 may have been a benefit. FB stock was trading at close to $300, its highest ever level, even while so much of the world was negatively affected by the pandemic.

Is it a good time to buy Facebook shares now?

It depends on whether you think the good of Facebook’s digital footprint outweighs some of its bad PR. On the positive side, the pandemic has only accelerated the world’s move towards going digital. As one of the largest digital advertisers, Facebook has been well positioned to capitalise on an increasing need for smaller businesses to be seen online as offline traffic and footfall has declined.

There are a couple of clouds on the horizon that investors should also keep in mind. Most notably, Facebook has come under a lot of political pressure of late and both the EU and US have taken steps towards increased regulation of big tech. Both have launched anti-trust lawsuits against Google, while Facebook itself is facing lawsuits in the US over its ownership of Instagram and Whatsapp which could force it to sell off parts of its empire. 

Mark Zuckerberg has been hauled up in front of the US congress and UK parliament to face privacy questions in recent years and if the world as a whole continues to take it more and more seriously, there could be more stormy times for Facebook ahead. You can keep track of all of the latest Facebook news and market analysis below.

Facebook (NASDAQ: FB) shares have advanced last week more than 3% and continue to trade in a bull market. Facebook reported better-than-expected Q4 results this January, and the company expects stable or accelerating growth in the first half of 2021. Fundamental analysis: Facebook reported better-than-expected Q4 results Facebook continues…
Facebook (NASDAQ: FB) shares extended its correction from the recent highs above $297, registered in the first week of November but the price of the stock is still near multi-year highs. Facebook reported better-than-expected Q3 results and the company expects that the Q4 ad revenue growth will be even…

Buying, selling and trading Facebook shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company first. What is Facebook? How did the company get its start? How did it grow? Is Facebook’s revenue and profit growth picking up? Is the company innovating? The more you know about Facebook, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our trusted broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our up-to-date news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Facebook shares. Here’s a quick run-through of what’s involved in each.

Buying Facebook

This process involves finding a broker and placing an order for Facebook stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Facebook

When you sell any Facebook shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period, hoping to benefit from the company growing steadily throughout. Or, if you see that Facebook’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Facebook

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Facebook shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments

Cons

  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into FB shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our trading courses and learn about CFD trading to get you up to speed.

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually find the shares you want on your broker platform. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method, such as PayPal, to fund your account. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Facebook news

On Thursday, reports emerged that Donal Trump is planning to launch his own social media platform, dubbed TRUTH Social. The former US President was banned from Twitter Inc. (NYSE:TWTR) and suspended by Facebook Inc. (NASDAQ:FB) after his supporters stormed the US Capitol.
According to The Wall Street Journal, Facebook Inc. (NASDAQ: FB) plans to recruit 10,000 engineers in the EU in the next five years to develop a virtual realm it considers vital to its future and a significant new tech investment driver. Facebook hiring staff to build “metaverse” The…
It’s been a rough few weeks for Facebook Inc (NASDAQ: FB), especially after the whistle-blower incident that pushed the stock down more than 10% from its high in early September. To add to it, NY Times columnist Kevin Roose touched on the possibility this afternoon that Facebook, much…
American multinational investment bank and financial services company JPMorgan Chase & Co.’s (NYSE: JPM) analyst Doug Anmuth said on Thursday to buy the dip on tech giant Facebook (NASDAQ: FB). The analyst said that despite the ongoing concerns around the company he thinks that there is major…
Frances Haugen, Facebook Inc (NASDAQ: FB) whistleblower, recently testified to Congress and produced internal documents showing how harmful some of the company’s products are, from having the ability to poison political debates to helping increase the mental-health problem among teenagers.  This testimony is forcing lawmakers to consider creating stricter…

Try some of our stock market courses for beginners

Not quite ready to invest in Facebook? Take a stroll through our site, where you’ll learn all about investment fundamentals with the help of our easy-to-understand educational courses. 

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If our Stock Markets 101 course was your introduction to stock market investing, think of the Stock Investing course as the next step, your intermediate-level guide to investing. Just remember, this is not a get-rich-quick scheme and takes time, patience, and emotional stability.
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Luckily, it’s far easier to begin trading than it was in the 90s when Wall Street and big money were the only options. Get started with our introduction to stock trading. You’ll come away feeling more confident about the task ahead, while acquiring a base knowledge of all the most…

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Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

James Knight
Lead content editor
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed, rode, and ate an ostrich all on… read more.