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How to buy Ford (F) stock

Q: Is Ford stock overvalued?

There is no perfect way to value a stock. You can use financial metrics like the P/E ratio to compare share prices among Ford and its competitors, where a higher ratio indicates that a stock is more expensive. But lots of different factors play into Ford’s share price and the ‘right’ valuation is often a matter of opinion.

Q: Do I have to pay capital gains tax on any profits I make?

It depends on where you live but you do normally have to pay capital gains tax any time you make money from investing in Ford. Capital gains tax is often charged at 10-15% of your profit but there are ways to limit the amount you have to pay, by using tax-friendly stock market investment vehicles and writing off losses. Speak to an accountant or a tax professional and check the tax laws where you live to find out more.

Q: What is Ford’s ticker symbol?

Ford’s ticker symbol is NYSE:F. A ticker symbol, or stock code, is a publicly traded company’s unique identifier so that you can find them on stock exchanges.

Q: Does Ford pay dividends?

Yes, Ford pays a cash dividend. Dividend payments are made on a per share basis, so the more shares you own the more you receive in dividends. Cash dividends are normally paid directly into your trading account and some brokerage services allow you to reinvest dividends automatically.

Q: Is Ford ESG friendly?

Yes, Ford rates as a medium risk stock according to SustainAnalytics. Its ESG score is boosted by its role in the move towards electric vehicles and some good corporate and social governance scores.

Use our step-by-step guide to learn how to buy F stock and compare the best Ford trading platforms.

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Updated: Jul 6, 2023

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A big part of learning how to buy Ford stocks is finding the best place to make your investment. Ford stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Ford when following our step by step guide.

Where to buy Ford stock?

The best stock trading platform to use to buy Ford stock is eToro .

Based on our research, we’ve ranked the top five brokers where you can buy Ford shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

How to buy stock in Ford in 3 simple steps

Buying Ford stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Ford shares

Search for Ford using the ticker, F. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Ford and complete your purchase.

It’s as easy as that! You can buy Ford shares in just 10-15 minutes and now you’re a Ford shareholder.

Compare the best platforms to buy Ford stock

1. eToro. Best for beginners, copy-trading & demo-account

Visit site

2900

No. assets

$10

Minimum deposit

Stocks

Platform type

Pros & Cons

Great for beginners, simple to set up and get started Zero commission stock trading Popular ‘CopyTrader’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade

Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

Visit eToro eToro Review

77% of retail CFD accounts lose money.

Fundamental analysis of Ford shares

What is Ford’s total worth?

Ford’s total net worth is $55.10 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

The current Ford stock price today is $13.72, which is 60.71% below its all time high of $34.92, which it reached on 23 April 1999.

Overall, F is up 14.11% over the last five years. The F share price is down 37.05% in 2023 with a 52 week high of $25.87 and a 52 week low of $10.61.

What is Ford’s EPS?

Ford’s EPS is $0.21. EPS stands for earnings per share and is calculated by dividing Ford’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Ford P/E ratio?

Ford’s P/E ratio is $6.20. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Ford’s earnings.

It is calculated by dividing the share price by the earnings per share. You can use Ford’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Ford’s dividend yield?

Ford’s dividend yield is 4.38%. The dividend yield tells you how much of Ford’s share price it gives back to shareholders in dividend payments every year.

Is Ford stock a buy or sell?

The indicator below shows you live technical ratings for Ford stock on time frames from one minute to one month.

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Ford to help you decide whether to buy Ford shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Ford a good investment for me?

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Ford.

Ford is a well-rounded business with a strong track record. Ford is one of the most recognisable businesses in the US. Its connection with Henry Ford, the birth of the assembly line, and the mass-adoption of personal vehicles in the early 20th century means it has long been at the forefront of the business world. Despite a rocky start to the 21st century, it’s started to reassert itself as a strong company with lots of reliable revenue, and is innovating in the EV world as well.
Ford tripled its electric vehicle sales last year. Traditional car manufacturers like Ford and General Motors have rapidly increased their spending on electric vehicles over the past few years. In 2021, Ford increased its EV sales by 197% and increased its market share by 3%. Despite still lagging a long way behind Tesla, Ford has the manufacturing power and capacity to produce a lot of vehicles quickly to start catching up.
The company plans to produce 2 million EVs every year. In early 2022, Ford announced a reorganisation to put more focus into electric vehicles by separating out the EV and internal combustion engine (i.e. petrol and diesel cars) segments of the business. Traditional auto manufacturers have a big advantage over market newcomers because they already generate a lot of revenue and are cash flow positive, which means they have the money to invest in new product lines and the infrastructure needed to roll out EVs at scale.
The Ford E-Transit van is the dominant electric van with over 90% market share. The electric Ford Mustang E car and the E-Transit van are two top quality vehicles that have been some of the best selling electric automobiles over the past couple of years. The van in particular gives Ford utter dominance over one area of the market, and one with the potential to grow as more businesses shift to electric over petrol or diesel-driven vans in the years to come.
Ford has a substantial stake in Rivian Automotive. Ford has a 10% stake in Rivian, which is a long term play in a highly volatile stock. It means that sometimes Ford can be forced to write down losses (if Rivian’s stock price falls) and post negative results that don’t actually have anything to do with its business performance.
Ford pays a healthy dividend but has been known to suspend it when times are tough. Ford is a solid dividend stock in the good times, but whenever cash flow gets tight, the dividend can fall victim. It suspended the dividend in 2020 during the COVID-19 pandemic, and in 2006 when the company ran into cash flow problems during a restructure. If you want to use it as a dividend stock, you need to pay attention to its financial situation to avoid any sudden surprises.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Ford’s pros and cons before you make a final decision on whether to buy Ford stock.

Pros

Ford’s electric vehicle business is growing fast
The Ford Mustang and Ford E-Transit are two top selling electric vehicles
Ford has been a successful business for a long time and is adapting to the modern world quicker than other traditional car manufacturers
It offers a healthy dividend to income investors

Cons

There is a lot of competition in the EV world and Ford has some catching up to do
The dividend has been known to be sacrificed during tough economic times

Are there other ways to buy shares in Ford?

Yes, you can invest in Ford stock in a few different ways. One option is to buy stock in Ford directly through an investment platform as laid out above, while another popular choice is to invest in a fund.

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a S&P 500 index fund to get exposure to Ford, or choose a dividend ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Ford trades directly to your own account.

This can be a good investment strategy for beginners and a way to learn how to buy Ford shares from someone with more experience.

What are the fees for investing in Ford stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Ford stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more.

These are the trading platforms that charge the lowest fees for buying stocks in Ford.

Trading platform	Trading fees
eToro	$0
Skilling	$0
Capital.com	$0
Degiro	$0 (US) / £1.75 (UK)
AvaTrade	0.13% commission

How to sell Ford stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio.

From there, find your Ford stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Ford stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Ford stock price plays into it but ultimately it depends on your investment horizons.

If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Ford based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy F.

If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Ford’s fundamentals are solid then the best time to invest in Ford stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Ford stock all hours of the day but you don’t want to wait years for a return either.

Either way, following F price news and analysis will help you decide when to dip your toe into the market.

UAW to expand strike against GM and Stellantis – but not Ford

United Auto Workers has decided to expand its strike against two of the three legacy automakers – General Motors Company (NYSE: GM) and Stellantis NV. Why is the UAW skipping Ford? The union is not being as aggressive against Ford Motor Co (NYSE: F), though, because it has shown real interest

UAW is ‘playing with fire’ – says Jim Cramer

United Auto Workers is “playing with fire” going up against Ford Motor Co (NYSE: F), says Jim Cramer. Cramer’s take on the UAW strike Ford is offering about a 20% pay raise to its workers on strike. But the UAW continues to insist on a 36% increase instead – on top of its oth

UBS sees 20% upside in Ford stock despite looming UAW strikes

Ford Motor Co (NYSE: F) has been a disappointment for its shareholders over the past two months but a new UBS analyst is convinced the story moving forward will be a different one. Ford stock could climb back to $15 On Wednesday, Joseph Spak assumed coverage of the legacy automaker with a “buy

FAQs

Is Ford stock overvalued?

Do I have to pay capital gains tax on any profits I make?

What is Ford’s ticker symbol?

Does Ford pay dividends?

Is Ford ESG friendly?

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Sources & references

Risk disclaimer

James Knight

Editor of Education

James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the... read more.