Google (GOOGL) - All you need to know
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Ways to invest in Google
There are lots of options available but the simplest is to buy shares through an online stock broker. A stock broker platform lets you sign up and invest with just a few clicks and charges you a small commission each time you trade.
If you want to put your investments in the hands of the professionals, there are various funds and trusts you can use instead. These are usually run by big name banks or financial services companies and charge you a management fee in return for using their expertise to invest for you. The links below direct you to individual pages which explain the different approaches.
What is Google?
Google is an Internet and cloud computing services provider, and one of the largest companies in the world. Through its eponymous search engine and the video sharing platform, YouTube, Google serves hundreds of millions of users every day. The company’s huge growth over the past decade has made it one of the most popular investments around.
You can use our course on the different types of stock investments to learn how to create a balanced portfolio that includes Google. In it, you’ll see how to match tech stocks with companies in other industries to reduce your risk.
How to invest in Google
Given its massive size and influence, Google is a favourite of institutional and individual investors alike, meaning there are many methods you can use to invest in the stock. Follow the links to our guides on each investing approach for more detailed information.
- Stock brokers. The easiest and least expensive method is to get shares through an online broker. You can create shortlists of stocks to watch and it’s very easy to buy and sell shares whenever you want. Many brokers have their own app for trading so that you can trade from anywhere, and offer demo accounts so you can practice without putting your money at risk.
- Mutual funds. A mutual fund pools money from lots of different investors and hands it to a professional to invest. A mutual fund manager decides which stocks to get and holds lots at once to create a diversified portfolio. A top-performing mutual fund that holds shares of Google will enable you to own a piece of that stock, while also managing your risk.
- Exchange-traded funds. ETFs are like mutual funds in that they hold many different stocks at once. The difference is they’re unmanaged: rather than a professional making the decision on what to get, it automatically buys all the stocks in the index or market that it’s tracking. Then they’re available to buy just like regular stocks. ETFs are extremely simple to use and often the best choice for people with limited experience or investing knowledge. Using a tech ETF, or one that tracks all the leading companies, can be an affordable way to get hold of Google along with lots of other companies as well.
- CFDs. A CFD (contract for difference) is an agreement between a buyer and a seller, where the former pays the latter the difference between the current value of an asset and the value of that asset on the date shown in the contract. Unlike buying shares through an online broker, a CFD lets you benefit from movement in Google’s stock price without requiring you to own physical shares. With CFDs you can trade with leverage, which is when you borrow money from a broker in an effort to increase the size of your gains. But trading with leverage carries increased risk, and is not recommended for beginners.
- Trusts. A trust is a pooled, closed-end investment method that’s used by investors in the UK and traded on a stock exchange. A trust is very similar to a fund, but the total amount of investors and money in the pool is fixed. All trusts and funds publish the stocks they hold, so you can look through them to find one with Google and a history of good performance.
- ISAs. An ISA (Individual Savings Account) is a tax-free savings account that lets you set aside part of your income for investments. While protecting up to £20,000 a year from being taxed, you can hold Google shares, or a number of other investment assets inside your ISA.
Where can I buy Google shares now?
Latest Google price analysis
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