Google (GOOGL)

Learn everything you need to know about Google and find links to beginner-friendly guides that show you the best way to invest in it.
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Updated: Jan 10, 2023
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About Google

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What is Google?

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Google is an Internet and cloud computing services provider and one of the largest companies in the world. Through its eponymous search engine and video-sharing platform, YouTube, Google serves hundreds of millions of users every day.

Founded in 1998 by Larry Page and Sergey Brin while they were PhD students at Stanford University, its huge growth over the past decade has made it one of the most popular websites in the world. In addition to its search engine, Google also offers a wide range of other services such as Gmail, Google Maps, Google Drive, Google Calendar, YouTube and more.

How does Google make money?

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Google makes most of its money through advertising. It operates the world’s largest online advertising platform, including search ads, video ads, display ads, and more.

When a user makes a Google search, they may see adverts appearing at the top of the results. These are paid-per-click (PPC) adverts when advertisers pay Google to display their ads when specific keywords are searched.

In addition to selling advertising space, Google makes money through its other products by selling premium subscriptions. On YouTube, for example, users can pay a monthly subscription fee to watch ad-free videos. Google Drive generates revenue through its paid plans for businesses and enterprise users.

What is Google’s best selling product?

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Advertising is, by far, Google’s biggest revenue generator. In 2021, the company made $177 billion from advertising alone. The Google search engine drives traffic to the company’s website, generating ad revenue through the Google AdWords and AdSense programs. As mentioned above, Google also serves ads on many of its other platforms and websites.

Who are the key executives at Google?

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Sundar Pichai is the current CEO of Google. Here’s a list of other leading figures in the company.

  • Sundar Pichai. Chief Executive Officer
  • Lawrence Edward Page. Co-founder and director
  • Sergey Brin. Co-founder and director
  • Ruth M. Porat. Senior VP and CFO
  • J. Kent Walker. Pres of Global Affairs, Chief Legal Officer
  • Prabhakar Raghavan. Sr. VP of Knowledge and Information
  • Philipp Schindler. Sr. VP & Chief Bus. Officer
  • Amie Thuener O’Toole. Chief Accounting Officer & VP
  • Ellen West. VP of Investor Relations
  • Fiona Clare Cicconi. Chief People Officer

Where can I buy shares in Google?

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You can buy Google stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor, you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Google?

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The simplest way to invest in Google is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Google is part of the Nasdaq index, so you can invest in an ETF that tracks that index, or choose a tech ETF that lets you own a basket of related stocks from the same industry.

More about the GOOGL price

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What is the Google stock price today?

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The GOOGL stock price today is currently $88.11, as of 10 January, 2023. The price of Google is down 36.58% over the last 52 weeks. You can use the live Google stock chart to track the NASDAQ:GOOGL price in real time above, or compare the Google value today to its past performance using the Google financials tab at the top of this page.

What is the 52-week low for Google stock?

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The 52-week low for Google stock is $83.45. GOOGL stock is currently 4.89% above the 52-week low.

What is the 52-week high for Google stock?

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The 52-week high for Google stock is $152.10. GOOGL stock is currently 42.4% below the 52-week high.

What is the stock forecast for Google?

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The average Google stock forecast has a price target of $200 by the end of 2023. Google’s latest financial results, the broader economic outlook, and the amount of competition in the industry all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock. Read our latest Google price forecast for more analysis and guidance.

More stock guides

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FAQs

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Latest Google news

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Recent Google analysis

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Sources & references
Risk disclaimer
James Knight
Editor of Education
James is the lead editor of education for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and… read more.