How to buy Google (GOOGL) stock

Use our step-by-step guide to learn how to buy GOOGL stock and compare the best Google trading platforms.
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Updated: Jul 6, 2023
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A big part of learning how to buy Google stocks is finding the best place to make your investment. Google stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Google when following our step by step guide.

Where to buy Google stock?

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The best stock trading platform to use to buy Google stock is Plus500

Based on our research, we’ve ranked the top three brokers where you can buy Google shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Sort by:

1
Min. Deposit
$ 100
Best offer
User Score
10
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

2
Min. Deposit
$ 10
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Read more about how we test, rank & review platforms.

How to buy stock in Google in 3 simple steps

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Buying Google stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to Plus500

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Plus500 is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 100
Best offer
User Score
10
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Google shares

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Search for Google using the ticker, GOOGL. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Google and complete your purchase.

It’s as easy as that! You can buy Google shares in just 10-15 minutes and now you’re a Google shareholder.

Compare the best platforms to buy Google stock

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Sort by:

1
Min. Deposit
$ 100
Best offer
User Score
10
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

2
Min. Deposit
$ 10
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Fundamental analysis of Google shares

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What is Google’s total worth?

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Google’s total net worth is $1.05 trillion This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Google’s share price performed in recent years?

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The current Google stock price today is $87.05, which is 42.56% below its all time high of $151.55, which it reached on November 18, 2021. 

Overall, GOOGL is up 65.66% over the last five years. The GOOGL share price is down 40.02% in 2024 with a 52 week high of $151.55 and a 52 week low of $87.

What is Google’s EPS?

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Google’s EPS is $4.88. EPS stands for earnings per share and is calculated by dividing Google’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Google P/E ratio?

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Google’s P/E ratio is 16.28. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Google’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Google’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Google’s dividend yield?

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Google’s dividend yield is 0%. The dividend yield tells you how much of Google’s share price it gives back to shareholders in dividend payments every year.

Is Google stock a buy or sell?

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The indicator below shows you live technical ratings for Google stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum. 

This indicator should be used when you research Google to help you decide whether to buy Google shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Google a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Google.

  • Google is utterly dominant as an online search engine. The Google search engine has a 90% market share and has become synonymous with the internet. This puts Google in an incredibly strong position when it comes to influencing what users see online, whether that’s digital advertising or Google’s own tools and content, like Google Maps. All this is controlled by its unique ranking algorithm, PageRank, which is named after the Google founder, Larry Page.
  • More than 85% of Google’s revenue comes from online advertising. Advertising forms the major part of the Google Services segment, which makes up the majority of its net income. The Services segment includes all paid search and ad revenue, along with income from Android, Chrome, YouTube, and Google Play. The coronavirus pandemic accelerated the growth of this entire segment, and digital advertising has helped Google increase its revenue from around $110 billion in 2017 to more than $280 billion in 2022. There are no signs of this trend abating. 
  • The Google Cloud is a small but growing part of the business. The Google Cloud segment includes all its infrastructure and services to business/enterprise customers. The Cloud is a long way behind Amazon and Microsoft, the two industry leaders, but it is a growing and potentially lucrative revenue stream. Google’s income from the Cloud segment increased fourfold between 2017 and 2021.
  • Technology stocks can be significantly impacted by market conditions. Tech stocks like Google can grow rapidly during good economic conditions but can be hit hard during downtrends. That’s because investors tend to retreat into hard assets like cash or more defensive stocks when times are tough. This may become more true of Google since its stock split has made it more affordable to retail investors, and potentially more volatile.
  • Google is under scrutiny from anti-trust lawsuits in the US and EU. Anti-trust lawsuits are the biggest cloud on the horizon for Alphabet and Google. It’s role as the gatekeeper of the internet, who can effectively decide what its users see online, has made it a target for lawmakers, particularly the EU. It was fined more than €1 billion in 2019 for abuse of its online advertising position, and another €2 billion in 2022 for using the Android operating system to block its rivals.
  • Google is owned by Alphabet Inc. Alphabet is Google’s parent company. The two are effectively the same, but it’s worth noting that buying shares in Google actually means buying shares in Alphabet – the holding company. Alphabet trades under the ticker GOOGL on the NASDAQ stock exchange.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Google’s pros and cons before you make a final decision on whether to buy Google stock.

Pros

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  • Google’s position as the dominant search engine puts it in a class of its own
  • Google’s 2022 stock split means investing in Google is more affordable
  • Digital advertising is a lucrative and reliable revenue stream
  • Google regularly buys up other companies to improve its range of services

Cons

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Are there other ways to buy shares in Google?

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Yes, you can invest in Google stock in a few different ways. One option is to buy stock in Google directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in an S&P 500 index fund to get exposure to Google, or choose a tech ETF.

Another option is to use a social copy trading platform, like Plus500 . Find a trader who you like and copy their Google trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Google shares from someone with more experience.

What are the fees for investing in Google stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Google stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Google

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Google stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Google stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Google stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Google stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Google based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy GOOGL.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Google’s fundamentals are solid then the best time to invest in Google stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Google stock all hours of the day but you don’t want to wait years for a return either.

Either way, following GOOGL price news and analysis will help you decide when to dip your toe into the market.

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Register now & buy Google stock

FAQs

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Is Google stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Google’s ticker symbol?
Does Google pay dividends?
Is Google ESG friendly?
When was Google’s stock split?
Who runs Google?


Risk disclaimer
James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.