How to buy Hertz (HTZ) stock

Use our step-by-step guide to learn how to buy HTZ stock and compare the best Hertz trading platforms.
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Updated: Jul 6, 2023
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A big part of learning how to buy Hertz stocks is finding the best place to make your investment. Hertz stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Hertz when following our step by step guide.

Where to buy Hertz stock?

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The best stock trading platform to use to buy Hertz stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Hertz shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

77% of retail CFD accounts lose money.

2
Min. Deposit
$ 100
Best offer
User Score
9.8
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3
Min. Deposit
-
Best offer
User Score
9.7
Diverse Stock Selection: Interactive Brokers offers a wide range of domestic and international stocks, providing investors with a diverse array of options for their portfolios.
Advanced Trading Tools: Investors benefit from real-time market data and advanced tools, empowering them to make informed decisions and execute trades with precision in the dynamic stock market.
Easy Portfolio Management: Interactive Brokers makes it simple to handle your investments by allowing you to easily switch between stocks and other assets on one platform, streamlining the way you manage your overall portfolio.
Start Trading
Payment Methods:
ACH, Bank Wire, Check
Full Regulations:
CFTC, FCA, FINRA, IIROC, NFA, NYSE, SIPC

Read more about how we test, rank & review platforms.

How to buy stock in Hertz in 3 simple steps

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Buying Hertz stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

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eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

77% of retail CFD accounts lose money.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Hertz shares

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Search for Hertz using the ticker, HTZ. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Hertz and complete your purchase.

It’s as easy as that! You can buy Hertz shares in just 10-15 minutes and now you’re a Hertz shareholder.

Compare the best platforms to buy Hertz stock

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1. eToro. Best for beginners, copy-trading & demo-account

2900

No. assets

$10

Minimum deposit

Stocks

Platform type

Pros & Cons

Great for beginners, simple to set up and get started Zero commission stock trading Popular ‘CopyTrader’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade
Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

77% of retail CFD accounts lose money.

2. Plus500. Best for international CFD trading*

4300

No. assets

$100

Minimum deposit

Stocks

Platform type

Pros & Cons

Can get a free demo account A great mobile platform Well regulated in multiple jurisdictions Wide variety of CFDs to trade Several good risk management tools
No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.

Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.

For accurate instrument availability, visit plus500.com.

The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3. Best online broker for range of markets

...

No. assets

...

Minimum deposit

Stocks

Platform type

Pros & Cons

Regulated by several financial authorities Free stock and ETF trading for US traders Earn interest on cash balance Free demo trading account available
The desktop trading platform is complex to navigate Customer service not available 24/7 Credit/debit card payment not available

Overview

We love Interactive Brokers because it has one of the widest selections of tradable assets we’ve ever seen. IBKR is one of the best-known and longest-running brokers in the world and when you create an account you’ll have access to tens of thousands of stocks, ETFs, funds, indices, currencies, bonds, and cryptocurrencies. 

Besides lots of markets, Interactive Brokers also offers a good range of additional tools and features including risk management tools, cutting-edge portfolio management services, and the ability to automate your trading system through ready-made or custom-built algorithms. 

The fees: Charges vary depending on the asset you’re trading. Stocks and ETFs are commission-free, as are most funds. Options fees range from $0.15 to $0.65 per option contract. Cryptocurrency fees range between 0.12% to 0.18% of the trade value. Forex trades have commissions which can be as low as a fraction of a pip. 

4. Public. Best for sharing beginner trading ideas

public.com logo

...

No. assets

...

Minimum deposit

Stocks

Platform type

Pros & Cons

Commission free stock and ETF investing Share and compare your portfolio on a social trading platform Trade crypto, fractional shares, and alternative investments
You can't trade on margin or use leverage No forex, options, funds, metals, or bonds

Overview

We love Public because it’s a social platform where you can share trading tips and get ideas from other people. Public offers 9,000+ financial instruments, including cryptocurrencies and stocks from around the world.

Alongside a community of other investors all sharing their ideas, Public offers real time news and information so that you can see the full picture before you invest. And the assets don’t just include your run-of-the-mill assets; you can make alternative investments in things like handbags and comic books as well.

The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours.

5. Degiro. Best for 0% commission on US stocks

50

No. assets

...

Minimum deposit

Stocks

Platform type

Pros & Cons

Low trading fees No minimum deposit required Segregated client funds
No US customers No forex or cryptocurrencies offered for trading Limited educational resources

Overview

We love Degiro because it offers a simple trading platform so that you can trade quickly and easily wherever you are. Degiro offers stock trading on 50 stock exchanges in 30 countries, including the US, UK, and all leading European markets, with free stock trading on all US stocks.

Degiro has won 86 international awards and is one of the largest companies in Germany. All its services are available online or via the Degiro app. The website also boasts a huge range of educational material, including an Investor’s Academy, to help you get started.

The fees: All stock trades come with a €1 handling fee. US stock trading has no other fees, UK stock trading costs $1.75, and European stock trading costs €3.90. The rest of the world costs €5. A core selection of ETFs are free to trade, other global ETFs cost €2 plus a €1 handling fee. Derivative trading costs €0.75. There are no inactivity, deposit, or withdrawal fees.

Investing involves risk of loss

Fundamental analysis of Hertz shares

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What is Hertz’s total worth?

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Hertz’s total net worth is $6.27 billion]. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Hertz’s share price performed in recent years?

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The current Hertz stock price today is $19.46, which is 63.12% below its all time high of $53.14, which it reached on 25 July, 2016. 

Overall, HTZ is up 7.21% over the last five years. The HTZ share price is up 31.37%] in 2024 with a 52 week high of $25.34 and a 52 week low of $14.49.

What is Hertz’s EPS?

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Hertz’s EPS is $3.30. EPS stands for earnings per share and is calculated by dividing Hertz’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Hertz P/E ratio?

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Hertz’s P/E ratio is 5.90]. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Hertz’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Hertz’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Hertz’s dividend yield?

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Hertz’s dividend yield is 0%]. The dividend yield tells you how much of Hertz’s share price it gives back to shareholders in dividend payments every year. Hertz does not pay a dividend. 

Is Hertz stock a buy or sell?

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The indicator below shows you live technical ratings for Hertz stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Hertz to help you decide whether to buy Hertz shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Hertz a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Hertz.

  • It filed for bankruptcy in 2020. Hertz filed for bankruptcy in 2020 due to the COVID-19 pandemic. Since then, it has returned and was relisted on the Nasdaq exchange in November 2021.  
  • It is one of the largest vehicle rental companies in the world. Hertz has grown to become one of the largest worldwide vehicle rental companies operating in 160 countries.
  • Hertz suffered badly during the pandemic. Unsurprisingly, the pandemic played a very negative role in Hertz’s progress. As travel was almost non-existent, Hertz saw bookings dry up, ultimately leading to its filing for bankruptcy. 
  • Investment banking firms saved it. In 2021, two investment banks pumped nearly $6 billion into the company, saving it from disappearing forever. 
  • Hertz is looking to the future and electric vehicles. It has a deal to purchase 100,000 Teslas as it shifts its fleet to electric vehicles, worth $4.2 billion, which amounts to about a fifth of its cars and will see it build a network of charging stations across the United States.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Hertz’s pros and cons before you make a final decision on whether to buy Hertz stock.

Pros

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  • It emerged from bankruptcy
  • Hertz operates in a booming market
  • It’s looking to the future via a deal with Tesla’s EVs

Cons

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Are there other ways to buy shares in Hertz?

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Yes, you can invest in Hertz stock in a few different ways. One option is to buy stock in Hertz directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a Nasdaq index fund to get exposure to Hertz, or choose a auto ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Hertz trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Hertz shares from someone with more experience.

What are the fees for investing in Hertz stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Hertz stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Hertz.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Hertz stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Hertz stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Hertz stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Hertz stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Hertz based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy HTZ.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Hertz’s fundamentals are solid then the best time to invest in Hertz stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Hertz stock all hours of the day but you don’t want to wait years for a return either.

Either way, following HTZ price news and analysis will help you decide when to dip your toe into the market.

Latest Hertz news

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Register now and buy Hertz stock

FAQs

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Is Hertz stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Hertz’s ticker symbol?
Does Hertz pay dividends?


Sources & references
Risk disclaimer
Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.