How to buy IAG shares

IAG has suffered along with the rest of the aviation industry in the midst of a pandemic that grounded planes across the world. Find out if the time is ripe to bet on a rebound and buy IAG.

This guide will give you a brief look at the history of IAG, its recent stock market performance, and what you should look out for before investing. You can also find our assessment of the best broker platforms to use to invest.

Compare the best platforms to invest in IAG shares

If you have all the information you need and just want to invest, you can buy IAG shares immediately by visiting one of our trusted brokers below. We’ve assessed all the best brokers and compared them so that picking the right choice for you is quick and easy.

If you’re not ready to invest yet, keep reading for more information on IAG.

Key Features
CFTC Regulated exchange based in the US
Trade around the clock, how you want, when you want
100% defined risk trades on Forex, Stock Index Futures and Commodities underlying markets
Min Deposit
United States
Start Trading View key features
Key Features
CFTC Regulated exchange based in the US
Trade around the clock, how you want, when you want
100% defined risk trades on Forex, Stock Index Futures and Commodities underlying markets
Key Stocks
Payment Methods
ACH, Debit Card, Wire Transfer
Nadex is the first, and largest, CFTC regulated exchange designed for the individual trader. Nadex offers around the clock trading on Forex, Stock Index Futures and Commodities. Nadex offers three unique contract types: Binary Options, Touch Brackets and Call Spreads giving traders the ability to trade how they want, when they want.
Key Features
Access over 220 of the most popular company shares
Trade on spreads from 1 pt on UK shares
Go long or short on global top companies
Min Deposit
United States
Start Trading View key features
Key Features
Access over 220 of the most popular company shares
Trade on spreads from 1 pt on UK shares
Go long or short on global top companies
Key Stocks
Payment Methods
Debit Card, Bank Wire, ACH, Credit Card, PayPal
Founded in 1999, part of GAIN Capital Holdings. Licensed in highly regulated jurisdictions, FCA, IIROC, NFA, CFTC, CIMA,FSA. Payment methods ACH, debit card, bank wire transfer. $50 minimum deposit.

How to buy IAG shares, a step-by-step guide

The process of buying shares in IAG isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. In order to buy IAG stock, you will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in IAG shares.
  4. Place an order for IAG stock. Now navigate to the broker’s buying stocks page (a link to this can be found in the menu on the website). Here you’ll be able to search for IAG’s ticker symbol (IAG) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your IAG shares will be listed in your account. Congratulations, you’ve just bought shares in IAG!

What is International Consolidated Airlines Group? And should I invest?

The International Consolidated Airlines Group (LON: IAG) is a holding company formed by a merger between British Airways and Iberia, national airlines of Britain and Spain, and which now owns the two airlines. British Airways and Iberia merged in 2011 and since then the combined IAG has acquired more airlines, including the Irish flag carrier, Aer Lingus. 

British Airways is the largest entity IAG owns and contributes a majority of its revenue. Its London-New York route is one of the most profitable around and IAG as a collective is the third largest airline group in the world.

Now is a risky time to be investing in the airline industry, which has had to scramble to maintain cash reserves to see it through perhaps the worst crisis ever to have hit aviation. The long term effects of the pandemic on travel are still to be determined and IAG is more reliant on long haul flights than some of its competitors, while further lockdowns are another potential risk. 

More positive investors might look at the fact that IAG raised enough capital to see it through 2020 and could be positioned to benefit from the reopening if and when other airlines are driven to the wall.

How has IAG performed as an investment in recent years?

In terms of raw numbers, the IAG share price finished 2019 at a similar level, 260p, that it had been in 2015. That doesn’t really tell the whole story, however. Constant global uncertainty, first in the form of the 2016 Brexit vote and then the 2020 pandemic, caused major drops in the IAG price over the past few years. Although the stock recovered within about six months to its pre-Brexit price, deal/no deal uncertainty and the lack of a clear picture buffeted the stock about in the aftermath.

The pandemic has presented a whole new set of challenges for the entire airline industry. One that has affected IAG more than some of its competitors is that it has been forced to battle both its unions and annoy its shareholders even as the pandemic gripped the world. 2020 alone saw IAG run into a dispute with the Unite union in the UK over its plans to buy Air Europa, while a share issue scheme caused a further fall when shareholders felt it diluted the value of their holdings too much. 

Both are potentially just short term shocks, and the share issue scheme did raise important capital to see the company through the pandemic, but they are indications of what a potential investor should be aware of before buying. Persistent underperformance and a lack of consumer confidence saw off the British Airways chief executive in 2020 as well, and the direction the new leadership takes is yet another thing for an investor to consider.

Is it a good time to buy IAG shares now?

Investing in airlines until the post-pandemic picture clears up is going to carry risk. IAG stock had performed well beforehand, which is perhaps a sign of strong fundamentals, and the group has been able to raise capital to protect itself in the aftermath. This might mean IAG is in a better position than some of its competitors but it depends on the level of risk and uncertainty you’re willing to expose yourself to.

Long-term investors might have to be courageous and trust their long view, while there is potential for short-term share dealers to capitalise on any rebound. Timing it will be difficult, and any investor will need to keep a close eye on government regulations, any sign of government bailouts – which have been mooted for UK airlines – and travel restrictions across the world before buying into IAG. You can keep track of all the latest news and market analysis of the airline industry below.

The UK’s blue-chip index FTSE 100 Index and its French counterpart CAC 40 both raced higher in the afternoon to erase this morning’s losses on the increased hopes that an agreement over a new stimulus bill in the United States could be reached.  Still, some analysts are pessimistic…
Shares of International Consolidated Airlines Group (LSE: IAG), the parent company of British Airways (BA), plunged 9% today as the row between the BA and its unions has deepened over the past few days.  Fundamental analysis: Unions to approach the EU The Unite union, which represents BA cabin crew, says…

Buying, selling and trading IAG shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in IAG shares.

  1. Research the company. You should always examine the fundamentals of a company before buying its stock. What is IAG? How did the company get its start? How did it grow? Is IAG’s revenue and profit growth picking up? Is the company innovating? The more you know about IAG, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade IAG shares. Here’s a quick run-through of what’s involved in each.

Buying IAG shares

This process involves finding a broker and placing an order to buy IAG stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling IAG shares

When you sell any IAG shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold your stocks for a long period, hoping to benefit from the company growing steadily throughout. Or, if you see that IAG’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading IAG shares

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade IAG shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Ways to buy IAG shares: share dealing and CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into IAG shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our beginner stock trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in IAG stock on this page. If, however, you’re ready to buy IAG shares now, simply select one of the brokers in the table above and get started. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to buy the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, or buy cryptocurrency.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades and buy shares. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to buy IAG shares using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest IAG news

International Consolidated Airlines Group SA (LON: IAG) said on Friday that it concluded 2020 with a net loss due to the COVID-19-related restrictions that weighed on its revenue. The company also refrained from giving its guidance for 2021 on the back of the Coronavirus uncertainty. The novel flu-like virus…
In a report on Friday, El Confidencial said that International Consolidated Airlines Group (LON: IAG) has struck a deal valued at £453.15 million to buy the 3rd largest Spanish airline, Air Europa. Citing unnamed sources, the digital newspaper said that payment for the acquisition was likely to be delayed…
In an announcement on Friday, International Consolidated Airlines Group (LON: IAG) said its passenger capacity slid to 78.6% in the fiscal third quarter due to the Coronavirus pandemic that has so far infected 45 million people worldwide and caused over 1.18 million deaths. IAG promoted Darren Peek to…
CEO Luis Gallego of International Consolidated Airlines Group (LON: IAG) announced Sean Doyle as the new Chief Executive of British Airways on Monday. Doyle has been serving in a similar capacity at Aer Lingus (also IAG’s subsidiary) and will now replace Alex Cruz at British Airways with immediate effect.
Iberia’s Luis Gallego took over the role of the new chief executive officer of the parent organisation, International Airlines Group (LON: IAG), on Tuesday, that effectively marked an end to CEO Willie Walsh’s tenure at the airline holding company. IAG’s shareholders also voted in favour of the company’s plans…
British Airways said on Friday that it has decided in favour of retiring its entire fleet of Boeing 747s with immediate effect as the Coronavirus pandemic curbed demand for air travel and brought the global airline industry to a near halt in recent months. The British flagship air carrier that…

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Written by: James Knight
James joined us in 2021 and comes with years of experience as a writer and content creator. Alongside a passion for finance, sports, and technology, James is a historian on a desperate quest to shoot under par.