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How to buy Just Eat shares (JET)
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In this article, we extensively cover Just Eat, exploring its recent market performance, investment prospects and whether you want to own shares in the company.
Compare the best Just Eat trading platforms
If you are ready to invest already, click one of the below link to be redirected to a reliable stock broker. We have taken our time testing the below options to make sure they perform to a high and consistent level. For more on Just Eat, scroll down this page.
How to buy Just Eat stock, a step-by-step guide
Getting your first shares in Just Eat is a simple task, even for an inexperienced investor. We have broken the process down into the easy-to-follow steps you need to take to make an investment.
- Choose a broker. The first thing you need is an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
- Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
- Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Just Eat shares.
- Place an order for JET stock. Search for Just Eat’s ticker symbol (JET) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
- Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Just Eat shares will be listed in your account. Congratulations, you’ve just bought shares in Just Eat!
What is Just Eat? And should I invest?
Just Eat is an online food ordering and delivery service that was founded in Denmark in 2001. Essentially, it acts as a middleman between takeaway restaurants and their customers, facilitating easy online purchasing with the convenience of both pick-up options or delivery. Restaurants are charged £699 to join the service, and thereafter, they pay a 13-14% commission on each order placed through the company’s app or website.
The company’s growth has been driven by mergers and acquisitions. In 2015, it increased its market share in Australia and New Zealand by purchasing Menulog for £445 million. Moreover, the company acquired a 33% stake in Brazilian food aggregator iFood, before adding Grubhub to its empire in 2020, securing a 20% foothold in the US market and over $3 billion in combined revenue.
The company has plenty of rivals with similar business models, such as Deliveroo and Uber Eats. However, Just Eat is already a publicly-traded company. It was originally listed on the London Stock Exchange through an IPO back in 2014, though it was then acquired by Takeaway.com in February 2020, and the two company’s subsequently merged into Just Eat Takeaway.com. Now serving 13 countries in total, including the UK, it has become the largest food delivery company in the west.
How has the company performed in recent years?
The company’s revenue has massively increased over the last decade, from £34 million in 2011 to £1 billion in 2019, and this has resulted in enhanced profits, up from £7 million in 2013 to £80 million in 2018. These figures have been generated by an increased user base, up from 2.4 million in 2011 to 38 million in 2019, and increased orders, which have increased from 14 million in 2011 to 286 million in 2019.
Aggressive growth has been at the forefront of the management team’s thinking, but the company’s share price has not followed this same trajectory. Its performance has been mediocre over the last year, as Just Eat prioritised increasing its market share over earnings growth.
However, with such a significant market share, notable advertising campaigns that have collaborated with famous celebrities like Snoop Dogg, and its sponsorship of several football teams and TV shows, some think Just Eat is a well-positioned value stock with strong fundamentals that is waiting to pop when the time is right.
Is it a good time to buy Just Eat shares now?
If you want to make money from Just Eat, you should be aware that there are currently no dividend payments, nor have there been before. Because of this, you need to make your money through an increase in the share price. If you believe in the strength of the company’s business model and the scale of its market share, buying shares and holding them for the long term could result in substantial growth if it devotes more of its resources to revenue rather than market share.
Due to COVID-19 lockdowns, more individuals than ever before have been using delivery services, but it remains to be seen how this will change post-pandemic. Regardless, Just Eat will face stiff competition, and with Amazon-backed Deliveroo considering an IPO, it will need to pull out all the stops to fend off the competition. Chief executive Jitse Groen pledged to “go all out” in cities like London at the start of 2021, and how exactly this materialises remains to be seen.
Trading Just Eat shares in the short term could also be profitable. If you can use technical analysis to spot trends and patterns as they occur, you may be able to take advantage. To hear the latest news first, make sure you check out our news below and stay in the loop:
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Buying, selling and trading Just Eat shares for beginners
What to do before buying shares
You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of choosing a winning stock.
With that in mind, here’s a checklist to run through before you start.
- Research the company. You should always examine the fundamentals of a company. What is Just Eat? How did the company get its start? How did it grow? Is Just Eat’s revenue and profit growth picking up? Is the company innovating? The more you know about Just Eat, the better positioned you’ll be to make smart investment decisions.
- Make sure you understand the basics of stock investing. Before you start investing in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
- Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
- Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
- Find the right broker. The best way to buy shares in Just Eat is by finding a good broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Use our broker reviews to find the right platform for you.
- Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. While if the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Follow the stock market news to stay on top of the financial markets.
What is the difference between buying, selling, and trading shares?
If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Just Eat shares. Here’s a quick run-through of what’s involved in each.
Buying Just Eat
This process involves finding a broker or app and placing an order for Just Eat stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.
Selling Just Eat
When you sell any Just Eat shares, you’ll want to do so at a higher price than the one at which you bought to earn a profit.
When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Just Eat’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.
Trading Just Eat
Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.
You can trade Just Eat shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.
Share dealing vs CFD trading
When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.
Here’s a quick summary of the two approaches, and the pros and cons of each.
Share dealing
Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.
When investing your money this way, it is important to do a thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter-term peaks and troughs.
Pros
- Can build wealth over time to achieve financial goals
- Don’t need to be very reactive to short-term market movements
- Some stocks will give you an income through regular dividend payments
Cons
- Takes a long time to realise any profits
- Your capital is tied up in stocks and cannot be used for other investments
CFD Trading
If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.
One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into JET shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.
When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.
Pros
- Can generate fast profits if you read the market right
- Some platforms allow you to trade with leverage
- Prevents your capital being tied up so you can take advantage of investment opportunities
Cons
- Trading with leverage is risky and can lead to big losses
- Doesn’t necessarily generate growth over the long term
Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, use our trading course and read our guide to CFD trading to get you up to speed.
How to choose a broker
With the wide variety of online brokers and apps available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large, these are the aspects you should be considering when selecting a broker:
- Range of stocks available. The most important thing is that you can actually find the shares you’re looking for through your broker. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as cryptocurrency and commodities.
- Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
- Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
- Payment methods available. You might want to use a specific payment method, such as PayPal, to fund your account. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
- Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
- Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.
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