About NetflixCopy link to section
What is Netflix?Copy link to section
Netflix is a digital content producer and provider, streaming movies and shows to viewers in 190 countries. Founded in 1997 by Reed Hastings and Marc Randolph in California, the company has grown from a DVD rental by mail upstart to a global entertainment giant with over 200 million paid subscribers.
In 2007 Netflix started offering streaming services and video on demand in the United States. In 2010 it expanded to Canada, followed by Latin America and the Caribbean, before spreading across the world. It streams television shows and movies through distribution deals in addition to its own productions, known as Netflix Originals.
How does Netflix make money?Copy link to section
It makes money from selling subscriptions to its streaming service, producing its own content, and partnerships. Subscribers are what the business is built on and users are required to pay a monthly fee to access its content.
Subscription fees vary depending on plan type and location and range between $5 – $20 per month. Netflix also creates its own original television shows and movies. It also partners with writers, actors, and producers to legally broadcast their content.
What is Netflix’s best selling service?Copy link to section
Netflix’s biggest revenue earner is its subscription service. In 2021 it completed the year with 201 million subscribers, which is ten times the amount it had in 2011. It made $29.7 billion in revenue in 2021, most of which came from subscription-based services.
Who are the key executives at Netflix?Copy link to section
Reed Hastings, Netflix’s co-founder, is its CEO. Here’s a selection of other key executives working at Netflix.
- Reed Hastings. Co-Founder, Chairman, Pres & Co-CEO
- Theodore A. Sarandos. Co-CEO, Chief Content Officer & Director
- Spencer Adam Neumann. CFO & Principal Accounting Officer
- Gregory K. Peters. COO & Chief Product Officer
- David Hyman. Chief Legal Officer & Sec
- Rachel Whetstone. Chief Communications Officer
- Spencer Wang. VP of Fin., Corp. Devel. & Investor Relations
- Marian Lee. Chief Marketing Officer
- William J. Holmes. Global Head of Bus. Devel
- Bela Bajaria. Head of Global TV
Where can I buy shares in Netflix?Copy link to section
You can buy Netflix stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.
Are there any other ways to invest in Netflix?Copy link to section
The simplest way to invest in Netflix is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.
More about the NFLX priceCopy link to section
What is the Netflix stock price today?Copy link to section
The NFLX stock price today is currently $281.17, as of November 2022. The price of Netflix is down 53% over the last year. You can use the live Netflix stock chart to track the NASDAQ:NFLX price in real time above, or compare the Netflix value today to its past performance using the Netflix financials tab at the top of this page.
What is the 52-week low for Netflix stock?Copy link to section
The 52-week low for Netflix stock is $162.71. NFLX stock is currently 74% above the 52-week low.
What is the 52-week high for Netflix stock?Copy link to section
The 52-week high for Netflix stock is $675.38. NFLX stock is currently 58% below the 52-week high.
What is the stock forecast for Netflix?Copy link to section
The average Netflix stock forecast has a price target of $307] by the end of 2023. Netflix’s latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.
It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.
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FAQsCopy link to section
Netflix’s market capitalisation is $125.12 billion. This is calculated by multiplying the number of shares that have been issued by the current NFLX share price. Another way of measuring this is enterprise value, which includes Netflix’s debt obligations. Netflix’s enterprise value is $134.85.
NFLX stock went public on May 23, 2022 via an initial public offering. Its shares opened at $15 and closed the day at $16.75.
The biggest shareholders of Netflix stock are institutional investors. The largest is The Vanguard Group, which owns a 7.49% stake in the business. In second place is BlackRock fund advisors with a 4.33% stake and third is Fidelity with a 4.06% stake.
Netflix’s biggest competitors are other steaming services such as Disney, Amazon, and YouTube. Here’s a selection of three of its biggest competitors.
- Disney. Disney is an entertainment company known worldwide and has a popular streaming service.
- Amazon. Amazon has a streaming service that also shows live events such as sport.
- Apple. Apple is best known for smartphones but also has a streaming service called Apple TV.
Yes, Netflix has had two stock splits in its history. The first was a two-for-one split in January 2004 and the second was a seven-for-one split in June 2015.
Netflix reports earnings four times per year at quarterly intervals. It first reports in March, followed by June, September, and December. It also reports it annual earnings in December.
No, Netflix does not pay dividends.
Netflix’s share price dropped substantially in 2022, opening the year above $600 and dropping to $165 at its lowest. Its share price fell for several reasons, although the main reason was the company announced in its second quarterly statement that it had lost over 1 million subscribers.
Latest Netflix price analysisCopy link to section
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