How to buy Netflix (NFLX) stock

Use our step-by-step guide to learn how to buy NFLX stock and compare the best Netflix trading platforms.
Updated: Jan 6, 2023

Get started in minutes with our preferred broker, eToro.


77% of retail CFD accounts lose money.

Visit site

A big part of learning how to buy Netflix stocks is finding the best place to make your investment. Netflix stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Netflix when following our step by step guide.

Where to buy Netflix stock?

The best stock trading platform to use to buy Netflix stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Netflix shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Min. Deposit
$ 10
Best offer
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:

77% of retail CFD accounts lose money.

Read more about how we test, rank & review platforms.

How to buy stock in Netflix in 3 simple steps

Buying Netflix stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

Min. Deposit
$ 10
Best offer
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:

77% of retail CFD accounts lose money.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Netflix shares

Search for Netflix using the ticker, NFLX. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Netflix and complete your purchase.

It’s as easy as that! You can buy Netflix shares in just 10-15 minutes and now you’re a Netflix shareholder.

Compare the best platforms to buy Netflix stock

Fundamental analysis of Netflix shares

What is Netflix’s total worth?

Netflix’s total net worth is $138.40billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Netflix’s share price performed in recent years?

The current Netflix stock price today is $311.70, which is 55.37% below its all time high of $700.99, which it reached on 16 November, 2021. 

Overall, NFLX is up 55% over the last five years. The NFLX share price is up 4.92% in 2023 with a 52 week high of $563.36 and a 52 week low of $162.72.

What is Netflix’s EPS?

Netflix’s EPS is $11.32. EPS stands for earnings per share and is calculated by dividing Netflix’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Netflix P/E ratio?

Netflix’s P/E ratio is 27.47. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Netflix’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Netflix’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Netflix’s dividend yield?

Netflix’s dividend yield is 0%. The dividend yield tells you how much of Netflix’s share price it gives back to shareholders in dividend payments every year.

Is Netflix stock a buy or sell?

The indicator below shows you live technical ratings for Netflix stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Netflix to help you decide whether to buy Netflix shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Netflix a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Netflix.

  • Netflix’s stock price has performed well in recent years. Its stock price has performed extremely well over the past few years, although it has had a tougher time since the pandemic. Netflix was doing well before COVID-19 hit, but then global lockdowns caused a big spike in subscribers and sent the stock above $600 a share.
  • It’s one of the biggest video streaming services in the world. Up until recently, Netflix was the United States’ largest video streaming service – when Amazon took its place. Regardless of its drop in the United States, its subscriber base globally has consistently ranked in the top two or three largest video streaming service providers. 
  • 2022 was a tough year for NFLX stock. Global uncertainty, rising living costs, and competition made 2022 a tough year. Netflix relies on constantly increasing subscriber numbers because creating new content is expensive. When it announced a reduction in subscriptions in the first quarter of 2022, the stock lost 25% in value overnight.
  • Competition from other streaming platforms has made it difficult for Netflix. For many years, Netflix has been leading the market for online streaming services. In recent years, competition from the likes of Amazon, Disney, and others has provided more choices for viewers, meaning that Netflix needs to adapt to stay competitive. 
  • Netflix is targeting new markets. Netflix is targeting regional markets and original, local language content to add new subscribers. It’s also considering a new, low-cost service that includes adverts, in a major policy shift for the company. The success of these two ventures could be crucial to its long-term health.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Netflix’s pros and cons before you make a final decision on whether to buy Netflix stock.


  • It’s one of the world’s largest video streaming services
  • Netflix is targeting new markets
  • It produces its own content 


Are there other ways to buy shares in Netflix?

Yes, you can invest in Netflix stock in a few different ways. One option is to buy stock in Netflix directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a Nasdaq index fund to get exposure to Netflix, or choose a tech ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Netflix trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Netflix shares from someone with more experience.

What are the fees for investing in Netflix stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Netflix stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Netflix.

Trading platformTrading fees
eToro $0
Skilling $0 $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Netflix stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Netflix stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Netflix stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Netflix stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Netflix based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy NFLX.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Netflix’s fundamentals are solid then the best time to invest in Netflix stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Netflix stock all hours of the day but you don’t want to wait years for a return either.

Either way, following NFLX price news and analysis will help you decide when to dip your toe into the market.


Is Netflix stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Netflix’s ticker symbol?
Does Netflix pay dividends?
Is Netflix ESG friendly?

Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.