Nike (NKE)

Learn everything you need to know about Nike and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Feb 15, 2023

About Nike

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What is Nike?

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Nike is a world-renowned American multinational corporation that designs, develops, and sells athletic footwear, apparel, and accessories. Founded in 1964 by Bill Bowerman and Phil Knight, Nike is one of the world’s largest suppliers of athletic shoes and clothing, and its iconic “swoosh” logo is recognised globally.

How does Nike make money?

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The company’s primary revenue stream comes from the sale of athletic footwear, which accounts for more than half of its total revenue. Nike also earns income from selling athletic apparel and accessories and licensing agreements for its brand and intellectual property.

In addition, it operates its own retail stores and sells its products through various channels, such as online marketplaces and third-party retailers.

What is Nike’s best selling product?

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Nike’s best-selling product is undoubtedly its Air Jordan line of basketball shoes. Introduced in 1985, the Air Jordan brand has become a cultural phenomenon and a symbol of status and style. Other popular Nike products include The Air Max line of running shoes, The Flyknit line of sneakers, and The Dri-FIT line of performance apparel.

Who are the key executives at Nike?

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Here is a list of the leadership team at Nike.

  • Mark G. Parker. Exec. Chairman
  • John J. Donahoe II. Pres, CEO & Director
  • Matthew Friend. Exec. VP & CFO
  • Andrew Campion. Chief Operating Officer
  • Heidi O’Neill. Pres of Consumer & Marketplace
  • Philip H. Knight. Co-Founder & Chairman Emeritus
  • Johanna Nielsen. VP of Controlling & Principal Accounting Officer
  • Paul Trussell C.F.A. VP of Investor Relations & Strategic Fin.
  • Monique S. Atheson. Exec. VP & Chief HR Officer

Where can I buy shares in Nike?

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You can buy Nike stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Nike?

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The simplest way to invest in Nike is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Nike is part of the Nyse index, so you can invest in an ETF that tracks that index, or choose a international ETF that lets you own a basket of related stocks from the same industry.

More about the NKE price

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What is the Nike stock price today?

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The NKE stock price today is currently $126.20], as of 15 February, 2023. The price of Nike is down 9.63% over the past 52 weeks. You can use the live Nike stock chart to track the NYSE:NKE price in real time above, or compare the Nike value today to its past performance using the Nike financials tab at the top of this page.

What is the 52-week low for Nike stock?

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The 52-week low for Nike stock is $82.22. NKE stock is currently 52.34% above the 52-week low.

What is the 52-week high for Nike stock?

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The 52-week high for Nike stock is $146.95. NKE stock is currently 14.15% below the 52-week high.

What is the stock forecast for Nike?

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The average Nike stock forecast has a price target of $128.50 by the end of 2023. Nike’s latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides

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How much is Nike worth?
When did NKE stock go public?
Who owns the most shares in Nike?
Who are Nike’s biggest competitors?
When did Nike stock split?
When are Nike’s earnings?
Does Nike pay a dividend?
Which athlete makes the most money from Nike?

Latest Nike price analysis

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Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.