How to buy Ocado shares (OCDO)

Ocado shifted from a regular online grocer to a disruptive technology company to spark a surge in its share price. Find out whether now is a good time to jump on the bandwagon.
Updated: Jul 6, 2023

Trade global markets with our top-rated broker, Interactive Brokers.

Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.
Visit site

This guide is full of everything you need to know about Ocado. Learn why it’s different from the competition, what to look out for before investing, and where to buy Ocado stock online.

Compare the best Ocado trading platforms

Copy link to section

The best place to buy Ocado is one of the brokers below. All of these platforms have been reviewed by our team of financial experts, so you can be sure they’re top quality options. If you’re not ready to get started yet, then keep reading for more information on Ocado.

Sort by:

Min. Deposit
$ 10
Best offer
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Min. Deposit
$ 100
Best offer
User Score
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Min. Deposit
$ 0
Best offer
User Score
Diverse stock selection providing investors with a diverse array of options for their portfolios.
Advanced trading tools aiding in executing trades with precision in the dynamic stock market.
Easy portfolio management.
Start Trading
Payment Methods:
ACH, Bank Wire, Check
Full Regulations:
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

How to buy Ocado stock, a step-by-step guide

Copy link to section

The process of investing in Ocado is simple, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. To get started, you need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Ocado shares.
  4. Place an order for OCDO stock. Now navigate to the stocks section of your chosen brokerage platform. Here, you can search for Ocado’s ticker symbol (OCDO) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Ocado shares will be listed in your account. Congratulations, you’ve just bought shares in Ocado!

What is Ocado? And should I invest?

Copy link to section

The Ocado Group is an online grocery retailer and technology company. Formed in 2000, it was focused on food delivery in its early years but these days that’s only half the story, as Ocado is now much more like a tech startup than a traditional supermarket.

The reason for that is its automated warehouses. The technology that powers them – using software and robotics instead of humans to pick and package deliveries – is what Ocado hopes will become its main revenue stream. It’s already started selling the tech to other retailers, most notably the US grocery giant, Kroger.

As a result, Ocado isn’t like a normal supermarket stock. Supermarkets tend to be defensive investments – food, after all, is a necessity whatever the economic situation – but Ocado is a bit different, and if you are going to invest you should treat it as such. There’s higher upside, but more risk along with it.

How has the company performed in recent years?

Copy link to section

Extremely well. Ocado doubled its market value during the pandemic and its shares are up more than 600% since mid-2018, an increase that even outstrips the likes of Tesla and Netflix over that time.

The deal with Kroger is what set off the surge. Ocado agreed to supply the technology to power 20 automated warehouses in exchange for royalties on sales passing through them. It’s amassed more deals like that since, so there are now warehouse revenue streams going up all over the world.

There have been good signs for Ocado’s own delivery business as well, even if it is less important to the share price. It doubled its share of the UK online grocery market in 2020, increased its sales 35%, and tripled profits.

Is it a good time to buy Ocado shares now?

Copy link to section

It depends whether you believe its software can keep sending the share price up. The signs have been good so far but until warehouses are up and running around the world and it can start booking profits from them, there are no guarantees.

That’s particularly true because it doesn’t seem like Ocado can break the oligarchy of the big four supermarkets in the UK. It has invested billions into doing so but still only owns 2% of the overall grocery market, even after the pandemic. 

If you decide to invest, it’s a good idea to keep your eye out for more deals where Ocado sells its technology to retailers around the world. The success of that business model is crucial to the share price. You can use our latest market analysis to help you:

Buying, selling and trading shares for beginners

Copy link to section

What to do before buying shares

Copy link to section

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Ocado shares.

  1. Research the company. You should always examine the fundamentals of a company before investing. What is Ocado? How did the company get its start? How did it grow? Is Ocado’s revenue and profit growth picking up? Is the company innovating? The more you know about Ocado, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you know how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

Copy link to section

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Ocado shares. Here’s a quick run-through of what’s involved in each.

Buying Ocado

This process involves finding a broker and placing an order for Ocado stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Ocado

When you sell any Ocado shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold your shares for a long time, hoping to benefit from the company growing steadily throughout. Or, if you see that Ocado’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Ocado

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Ocado shares outright, or trade with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

Copy link to section

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Copy link to section

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

Copy link to section

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into OCDO shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in OCDO stock on this page. If, however, you’re ready to get started now, simply select one of the brokers in the table above and sign up.

How to choose a broker

Copy link to section

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to purchase the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to make investments. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method, such as PayPal. Not all brokers accept every payment method, but by using our comparisons, you can search for the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.
Register and buy Ocado stock

Latest Ocado news

Copy link to section
The FTSE 100 has continued to lag behind its global peers in 2024. It is stuck at £7,565, where it started the year, and is a few points below the year-to-date high of £7,765. In contrast, other major indices like the S&P 500 and Nasdaq 100 have jumped to their record highs. FTSE 100 index [&hel
Ocado (LON: OCDO) share price has pulled back this year as concerns about the company’s future continued. The stock plunged to a low of 520p this week, its lowest level since November 14th. It has crashed by over 30% in the past 12 months, underperforming the FTSE 100 index, which has barely moved i
The FTSE 100 and FTSE 250 indices suffered a harsh reversal after the strong UK inflation numbers pushed gilt yields higher. The mid-cap FTSE 250 index crashed by over 1.42% while the FTSE 100 dropped by 1.3. They have slipped by more than 4% from their highest point this year. Gilt yields rebound U

Stock trading courses

Copy link to section

Sources & references
Risk disclaimer
James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.