How to buy Plug Power shares (PLUG)

Plug Power supplies hydrogen fuel cell systems, mainly for batteries in electric vehicles but is now expanding. In this guide, find out everything you need to know before you buy shares in the company.
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Updated: Jul 6, 2023
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Plug Power is growing its reach through strategic partnerships and acquisitions. This guide has the key information that you need to know before investing in the company. We run through its history, its recent performance and what its future holds. 

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Clicking on any of the links below will take you to brokers picked by our analysts. They offer low fees, regulation and simple to use platforms. If you want to learn more about Plug Power, keep reading.

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How to buy Plug Power stock, a step-by-step guide

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The process of getting shares in Plug Power isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Plug Power shares.
  4. Place an order for Plug  stock. Search for Plug Power’s ticker symbol (Plug) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Plug Power shares will be listed in your account. Congratulations, you’ve just bought shares in Plug Power.

Should I invest in Plug Power?

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Plug Power might be a good stock to buy for investors looking at the alternative energy sector, especially the hydrogen industry. Climate change is pushing more and more companies to cleaner energy sources and Plug is positioned well to capitalise. 

Founded in 1997 as a joint venture between DTE Energy and Mechanical Technology, it hit the stock market two years later via an initial public offering. It supplies hydrogen fuel cells used to replace conventional batteries in equipment and vehicles powered by electricity. It counts retail giants such as Amazon, Nike and, Walmart as some of its clients. 

Not only does it supply fuel cells to companies, Plug also works in partnership with businesses looking at a greener future. It currently has a deal with Airbus, with the aim of bringing green hydrogen to the aviation industry. It has partnered with Renault which will see the two companies target 500,000 fuel-cell powered vehicles in Europe by 2030. 

How has the company performed in recent years?

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For most of the past decade, its share price has been trading in the penny stock range of below $5. It had its ups and downs in that time, thanks to general market volatility, but has stayed consistently cheap for the most part. 

That is until 2020, when things picked up and it’s price surged by over 1000%, to above $30 a share. The company announced acquisition deals for United Hydrogen Group and Giner ELX, both of which bolstered its share price. These deals led to analysts upgrading their predictions and management boosting financial forecasts for the company.

In more recent times, Plug Power has been gaining traction again. It partnered with Phillips 66 to develop the use of hydrogen in the industrial and mobility sectors. The company also confirmed it was teaming up with French clean energy company Lhyfe, to develop green hydrogen generation plants in Europe. 

Is it a good time to buy Plug Power shares now?

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It could be, but it depends on the type of investor you are. If you are willing to invest for the long term, then buying its shares certainly seems like a good idea. It has a lot in its favour, as it operates in a growing industry, and has already partnered with large companies. U.S. government spending plans also play to Plug’s advantage. 

The company is likely to benefit from President Biden’s recent $1 trillion infrastructure deal, which will see 500,000 electric vehicle charging stations installed across the U.S. It is planning to open new production facilities in California, Georgia and Pennsylvania which will produce about 50 tonnes of liquid hydrogen per day. 

While Plug is in a strong position for the future, it’s not the only business in the hydrogen industry. Its nearest rival, British based Ceres Power, offers a similar fuel cell system and has partnered with South Korean hydrogen giant, Doosan. That means competition in the market is growing. Click the links below for the latest news on Plug before investing. 

Buying, selling and trading Plug Power shares for beginners

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What to do before buying shares

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You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company first. What is Plug Power? How did the company get its start? How did it grow? Is Plug Power’s revenue and profit growth picking up? Is the company innovating? The more you know about Plug Power, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

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If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Plug Power shares. Here’s a quick run-through of what’s involved in each.

Buying Plug Power

This process involves finding a broker and placing an order for Plug Power stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Plug Power

When you sell any Plug Power shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Plug Power’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Plug Power

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Plug Power shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

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When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

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Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments

Cons

  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

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If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into Plug  shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our course on how to trade stocks.

How to choose a broker

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With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your trading account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.
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Latest Plug Power news

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Plug Power stock price analysis: brace for turbulence
Plug Power (NASDAQ: PLUG) stock price surged hard last week after the Department of Energy (DoE) approved a $1.66 loan guarantee to the company. It also soared after the company signed an agreement with Allied Green Ammonia for its electrolyser project. PLUG’s stock jumped to a high of $4.87 on Tues
Plug Power announces a much-awaited funding
Plug Power Inc (NASDAQ: PLUG) is up more than 50% at writing after announcing a “conditional commitment” for a $1.66 billion loan guarantee from the DOE (Department of Energy).  What will $PLUG do with the new funds? The $2.5 billion company based out of Latham, New York plans on using the funds to
Plug Power Q1 earnings: 'we continue to make steady progress'
Plug Power Inc (NASDAQ: PLUG) is trading down in premarket on Thursday after coming in shy of Street estimates for its fiscal first quarter.  Notable figures in $PLUG Q1 earnings release The hydrogen fuel cells company lost 46 cents on a per share basis in its recently concluded quarter. Analysts, i
Plug Power receives new cryogenic equipment supply contracts
Plug Power Inc (NASDAQ: PLUG) is in the green at writing after announcing new cryogenic equipment supply agreements with unnamed companies.  Here’s what it means for Plug Power stock The $1.60 billion company based out of Latham, New York will supply a total of five cryogenic trailers for the
Plug Power stock price has formed a highly bullish pattern: is it a buy?
Plug Power (NASDAQ: PLUG) stock price has stabilised this year as investors focus on the company’s turnaround strategy and its balance sheet strategies. After bottoming at $2.24 in January, the stock has surged by over 75% to the current $3.90. PLUG is making progress To be clear: Plug Power s
Plug Power stock sinks 10% following annual results
Plug Power Inc (NASDAQ: PLUG) is down 10% in premarket on Friday even though it reported record revenue for 2023. Why is Plug Power stock down on Friday? The stock is being punished primarily because hydrogen fuel cells company ended the year with $2.30 of per-share loss ($1.37 billion) – much

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Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.