How to buy Procter and Gamble shares (PG)

By:

Prash Raval

Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he… read more.

Updated: Sep 13, 2022

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Our guide below explains how the business makes money, its recent performance and what to expect from its future. Also included is a step-by-step breakdown of how to purchase shares in the company.

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If you already have the information you need to buy shares in the company, you can select one of our expertly reviewed brokers below. If you are not ready just yet, keep reading to learn more about the company. 

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How to buy Procter and Gamble stock, a step-by-step guide

The process of getting shares in Procter and Gamble isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Procter and Gamble shares.
4. Place an order for NYSE: PG stock. Search for Procter and Gamble’s ticker symbol (NYSE: PG) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Procter and Gamble shares will be listed in your account. Congratulations, you’ve just bought shares in Procter and Gamble.

Should I invest in Procter and Gamble?

If you want to add a reliable and stable business to your portfolio, then buying shares in PG is a good idea. The company has paid a dividend for a staggering 131 years, making it a great buy for income seeking investors. 

It has grown into the world’s leading consumer goods company since it was founded over 180 years ago. It started by selling candles and soap, and now has 65 brands in 10 categories ranging from home care to oral care products. Some of its best known brands include Gillette, OralB, Olay, and Pampers. 

The company has been through a restructure in recent years by dropping around 100 brands from its line and focusing on the 65 that produced 95% of its profits. Most notably, in 2016 it sold Duracel to Berkshire Hathaway through an exchange of shares. 

How has the company performed in recent years?

Since it appointed a new CEO about six years ago, shares in the company have performed moderately well. Despite slow growth, its stock price has increased more than its nearest rivals such as Unilever and Colgate. In fact, it’s more than doubled the gains seen by the other two companies.

Like many businesses around the world, coronavirus had a negative impact on its share price, mainly due to supply chain issues. However, its dip in price was short lived and within a few months it was trading back at pre pandemic levels. 

As 2020 progressed, PG was able to capitalise on world wide lockdowns and the company saw a 6% increase in organic sales. Its geographical reach and wide product range helped turn what started as a difficult period for the company into one of its best years in recent times. 

Is it a good time to buy Procter and Gamble shares now?

It has generally always been a good time to buy shares in Procter and Gamble. It’s the largest consumer goods company in the world and has a strong history of growth. Its sheer range of brands and products mean it’s better protected from wider stock market volatility.

PG has historically operated in the world of bricks and mortar, and is already looking to the future by trying to gain a share of the e-commerce market. Thanks to acquisitions of online-only companies, internet sales for the company have increased in recent years and now accounts for 14% of its global revenue. 

If you do decide to buy shares in this stable, growing, dividend paying company, then it is a good idea to keep up to date with the latest news. You can check out any of the links below from our expert analysts and financial news reporters. 

Buying, selling and trading Procter and Gamble shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

1. Research the company. You should always examine the fundamentals of a company first. What is Procter and Gamble? How did the company get its start? How did it grow? Is Procter and Gamble’s revenue and profit growth picking up? Is the company innovating? The more you know about Procter and Gamble, the better positioned you’ll be to make smart investment decisions.
2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Procter and Gamble shares. Here’s a quick run-through of what’s involved in each.

Buying Procter and Gamble

This process involves finding a broker and placing an order for Procter and Gamble stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Procter and Gamble

When you sell any Procter and Gamble shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Procter and Gamble’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Procter and Gamble

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Procter and Gamble shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

• Can build wealth over time to achieve financial goals
• Don’t need to be very reactive to short-term market movements
• Some stocks will give you an income through regular dividend payments

Cons

• Takes a long time to realise any profits
• Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into NYSE: PG shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

• Can generate fast profits if you read the market right 
• Some platforms allow you to trade with leverage
• Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

• Trading with leverage is risky and can lead to big losses
• Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our course on how to trade stocks.

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

• Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
• Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
• Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
• Payment methods available. You might want to fund your trading account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
• Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
• Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.