How to buy Revlon (REV) shares

Cosmetics company Revlon has fallen on tough times and its future looks in doubt after filing for bankruptcy. Use this guide to learn how to buy Revlon shares.

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Updated: Jul 6, 2023

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Buy Revlon now

How to buy Revlon stock

Buy Revlon now

This beginner friendly page explains everything you need to know before buying Revlon stock. We take a look at its recent performance, discuss if now is a good time to buy, and let you know where to get its shares right now. Read on to learn more about Revlon.

Where to buy Revlon stock

If you’re ready to buy Revlon now then you can use any of the brokers below. Our investment experts have searched the market and found the best platforms to use if you want to invest in Revlon. Click on any of the links to get started in just a few minutes.

How to buy Revlon stock, a step-by-step guide

Investing in Revlon is easy to do so don’t worry if you’re new to investing. Follow the steps below to get started and buy your first Revlon share.

Choose a broker and create an account

To buy shares in Revlon you will need to use a stock broker. It’s easiest to use an online brokerage firm. You can check out our comparison table above to help you find the right option. Finally head over to their website and follow the instructions to create an account.

Decide how much to invest

It is recommended that you split your money across a range of different investments. Revlon is a meme stock and its price can be volatile. You should consider this when deciding how much to invest and allocate a smaller portion of your portfolio to it.

Research Revlon and its potential

Before you go ahead and invest, take the time to research the company and its future potential. A good place to start is by looking at its financials which you can find on its investor relations website.

Place an order for REV stock

Log into your broker account and use the search function to find Revlon. Type in its ticker symbol, REV and you’ll be taken to its trading page. Here you can see its information and enter the amount of shares you want. If you’re happy with its price, click the buy button.

Execute your order

Your trade will be executed immediately unless you place it outside of market hours, in which case there may be slight delay. Once it’s live you’ll be able to monitor its progress and make any changes in the open positions section of your broker account.

Review your investment regularly

Revlon’s meme stock status means it’s a volatile company and its price is constantly swinging up and down. You should make sure to keep track of it at regular intervals and it is a good idea to use a stop loss to protect your investment.

What is Revlon? And should I invest?

Revlon is an American company that makes cosmetics, skincare, fragrances, and personal care products. Headquartered in New York, it operates globally in over 150 countries including London, Hong Kong, and Sydney. It was founded in 1937 and sold one product – nail polish. It listed on the NYSE in 1996 via an initial public offering.

It has grown into one of the worlds best known cosmetics brands and has acquired a number of businesses throughout its history. Most notably Elizabeth Arden for $870 million in 2016. In recent times it has struggled to keep up with new players like Kylie Cosmetics and Fenty resulting in a struggling business.

You may consider investing in Revlon if you like volatile stocks. It filed for bankruptcy in 2022 and has become somewhat of a meme stock. This has resulted in wild price swings and difficult trading conditions. An investment into Revlon could work in your favour very quickly, but you must be willing to accept a larger risk.

How has the company performed in recent years?

Not too well. In fact its share price has been on a steady decline for a number of years now and in June 2022 hit its lowest level ever. Since 2015 its price has lost over 90% in value and has barely managed to stay above the $1 mark.

To continue operations, Revlon has been borrowing large amounts of money and has debts amounting to hundreds of millions of dollars. A number of institutional shorts have been in place against the company which sparked the interest of retail investors. Revlon is now considered a meme stock and its price is extremely volatile.

It was forced to file for bankruptcy in June 2022 and a court approved a $375 million loan so it could continue operating. Its share price rocketed over 700% in just a few days following the news. Although some analysts suggested the spike was due to institutions covering their shorts and REVs stock will continue its downtrend for the foreseeable future.

Is it a good time to buy Revlon shares now?

It will depend on your appetite towards risk. It’s a volatile meme stock that is a hot topic on messaging boards like Wall Street Bets on Reddit. Buying Revlon stock now could pay off very quickly but you need to be cautious of the obvious risks involved. It’s a heavily shorted company and its only retail investors who appear to be keeping it alive.

If you plan on buying for the long term you need to take a look into its fundamentals and financials. It has strong competition from celebrity backed businesses like Kylie Cosmetics and Fenty among many others. Revlon has struggled with competition in recent years and has been surviving on debt. Its bankruptcy troubles also put it in a weak position.

However, if it is able to turn its business around and start increasing revenues and profits then buying now would be considered a big discount compared to just a few years ago. Whatever you decide to do it’s a good idea to keep up to date with the latest news which you can do on any of the links below.

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Ways to invest in REV

Buy Revlon shares. The easiest way to invest in Revlon is to buy its shares. When you buy shares you own a piece of the company and your investment will rise and fall in line with its performance.
Invest in Revlon ETFs. Exchange traded funds are another easy way to invest in Revlon. ETFs can be bought and sold just like stocks and invest in lots of different companies from a specific industry.
Invest in Revlon funds or trusts. Funds are similar to ETFs although they are managed by a professional who buys and sells assets according to their expertise. You’ll find Revlon included in a selection of different funds.
Trade Revlon. If you want to trade Revlon you’ll need to consider its price chart and using technical analysis is a helpful tool. When trading it’s best to use an online broker with low fees and spreads.
Spread betting. Spread betting is another way to trade Revlon stock. One key feature of spread betting is that any profits you make are free from tax. Although when spread betting you don’t actually own the company.