How to buy Robinhood shares

Robinhood is one of the best known retail trading apps. After it surfed the boom in casual trading during the pandemic, find out if now is a good time to get your hands on its stock.
By: Charlie Hancox
Charlie Hancox
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player,… read more.
Updated: Aug 2, 2021
Tip: our preferred broker is, eToro: visit & create account

This beginner’s guide tells you everything to need to know about Robinhood and how to get its shares. Go through a brief history of the company, how it has performed recently, and then take a look at how it might do in the future.

Compare the best platforms to invest in Robinhood shares

On the day of the IPO, the brokers below will be the best places to buy Robinhood stock online. Our team of investment specialists have been through each of them with a fine-tooth comb to make sure that they offer the lowest fees and most reliable service for you. 

Min. Deposit
Exclusive promotion
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
Min. Deposit
Exclusive promotion
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Robinhood stock, a step-by-step guide

Anyone can buy shares in Robinhood, and it can be a great way to make your money work as hard as you do. Below are the 5 steps that you should follow to successfully invest in the company. 

  1. Choose a broker. In order to invest, you need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Robinhood shares.
  4. Place an order for ROBN stock. Now navigate to your chosen broker’s stocks section. Here, you can search for Robinhood’s ticker symbol (ROBN) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Robinhood shares will be listed in your account. Congratulations, you’ve just bought shares in Robinhood!

What is Robinhood? And should I invest?

Robinhood is an American financial services company that is headquartered in California. Founded in April 2013 by Vladimir Tenev and Baiju Bhatt, it has become one of the most popular places to invest in a diverse range of things, such as stocks, exchange-traded funds (ETFs), options, gold, and cryptocurrencies.

The company’s big advantage is its commission free model. Before Robinhood came along, investors would commonly have to pay between $5 and $10 in fees per trade, and many also needed to invest a minimum of $500 to open an account. Robinhood has turned this archetype on its head, making investing much more accessible. 

Whether you want to invest in Robinhood is up to you. For brokers, going public is a well-trodden path, as is evidenced by the largest stock broker in the United States, Charles Schwab. Many feel this listing is Robinhood’s gateway to significant growth, as the capital it raises will be used to capitalise on a strong year of order-flow revenue totalling $682 million, a 514 percent increase year-on-year.  

How has the company performed in recent years?

The company’s success is obvious. Having started with just half a million users in 2015, Robinhood now has over 13 million, and its valuation has grown in a similar, rapid fashion, up from $1.3 billion in 2017 to over $20 billion by March 2021. 

2021 has been so strong for Robinhood because a whole nation of ordinary people have been sitting at home during the COVID-19 pandemic and have received stimulus cheques. Many have used these funds to take up investing, resulting in much of the volatility seen at the start of 2021. 

Robinhood controversially suspended the trading of several stocks in early 2021. This was prompted by a surge in the trading of GameStop and other shares by the WallStreetBets subreddit. After some short-term reputational damage, the platform appears to have steadied the ship before moving forwards with its IPO.

Is it a good time to buy Robinhood shares now?

It depends how much risk you’re comfortable with, as the early stages of any company’s public life can be a bumpy ride. As the market decides how much a share should be worth, the price might swing dramatically in either direction. Some people make a lot of money from the ‘IPO pop’, when the share price quickly rises well above its starting point, but plenty have lost money too from companies that set their entry price too high.

The best way to be successful is to make sure you conduct due diligence and really drill into the company’s business model before investing any of your hard-earned capital. To avoid the biggest risks, it could also be worth waiting until the initial buzz from the listing has faded away.

As previously mentioned, retail investing has been extremely popular since COVID-19 came to the party, but the big question is whether it will continue once lockdowns cease and people have to go back to work. Will they still have time to invest or trade? This remains to be seen and is an important factor in Robinhood’s success. Use the latest news and analysis to be the first to find out if any new trends emerge.

Apple shares have weakened from their recent highs above $140, and the current price stands around $128. Apple reported better than expected second-quarter results last week, and the company increased the quarterly dividend by 7.3%. Fundamental analysis: Morgan Stanley raised its target on Apple from $158 to $161 Apple shares…
Under Armour (NYSE: UAA) shares have weakened from their recent highs despite better than expected first-quarter results. The U.S. stock market is losing some ground this Tuesday, which also negatively influences Under Armour shares. Fundamental analysis: Under Armour shares are not undervalued Under Armour is an American sports equipment…
McDonald’s shares advanced after the company reported better than expected first-quarter results and closed the week at $236,08. Fundamental analysis: UBS raised its price target from $240 to $255 Even with the COVID-19 pandemic, this company’s business is going well, and McDonald’s reported better than expected first-quarter results last week.

Buying, selling and trading shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Robinhood shares.

  1. Research the company. You should always examine the fundamentals of a company before investing. What is Robinhood? How did the company get its start? How did it grow? Is Robinhood’s revenue and profit growth picking up? Is the company innovating? The more you know about Robinhood, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Robinhood shares. Here’s a quick run-through of what’s involved in each.

Buying Robinhood

This process involves finding a broker and placing an order for Robinhood stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Robinhood

When you sell any Robinhood shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Robinhood’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Robinhood

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Robinhood shares directly, or you can trade using CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into ROBN shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in ROBN stock on this page. If, however, you’re ready to get started now, simply select one of the brokers in the table above and sign up.

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large, these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to purchase the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to invest. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to invest using a specific payment method, such as PayPal. Not all brokers accept every payment method, but by using our comparisons, you can find the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Robinhood news

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Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Charlie Hancox
Financial writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.