Roblox (RBLX)

Learn everything you need to know about GameStop and find links to beginner-friendly guides that show you the best way to invest in it
Updated: Nov 22, 2022

About Roblox

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What is Roblox?

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Roblox is an online gaming platform that launched in 2006. Founded by David Baszucki and Erik Cassel, the app surged in popularity among teens and pre-teens during the coronavirus pandemic and now boasts over 50 million active users daily. Roblox is a social gaming network within the metaverse where users can play, connect, and even create their own games.

The company is relatively new to the stock market and initially planned to offer shares via an IPO in late 2020 but chose a direct listing approach the following year. Roblox is popular around the world. In its early days, gamers from the United States made up the largest share of its user base. However, players from Europe and Asia now amount to over half of all Roblox users.

How does Roblox make money?

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Roblox makes money through in-game purchases with the platform’s virtual currency, Robux. While the app is free to download and most games are free to play, users can make purchases to upgrade their avatars, boost skills, buy clothes or accessories, and more. The majority of the platform’s revenue comes from users purchasing virtual goods, although it has recently introduced a premium option with extra features for a monthly subscription.

What is Roblox’s best selling product?

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Virtual goods are Roblox’s best-selling products. Users can buy items from the Roblox catalogue using the platform’s currency, Robux. The catalogue is split into different categories; the most popular are ‘heads’ and ‘hair’. These are different features that can be added to a player’s customisable avatar. In 2021, Roblox made just under $2 billion in revenue, most of which came from virtual goods and items.

Who are the key executives at Roblox?

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David Baszucki is Roblox’s founder and CEO. Here is a list of other key executives at Roblox.

  • David Baszucki. Chief Executive Officer / President
  • Manuel Bronstein. Chief Product Officer
  • Craig Donato. Chief Business Officer
  • Mike Guthrie. Chief Financial Officer
  • Matt Kaufman. Chief Systems Officer
  • Barbara Messing. Chief Marketing & People Experience Officer
  • Mark Reinstra. General Counsel
  • Daniel Sturman. Chief Technology Officer

Where can I buy shares in Roblox?

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You can buy Roblox stock on a stock trading platform. These platforms are extremely simple to use, but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Roblox?

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The simplest way to invest in Roblox is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Roblox is part of the NYSE index, so you can invest in an ETF that tracks that index, or choose a metaverse ETF that lets you own a basket of related stocks from the same industry.

More about the RBLX price

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What is the Roblox stock price today?

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The RBLX stock price today is currently $42.61, as of October 2022. The price of Roblox is down 60% in 2022. You can use the live Roblox stock chart to track the NYSE:RBLX price in real time above or compare the Roblox value today to its past performance using the Roblox financials tab at the top of this page.

What is the 52-week low for Roblox stock?

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The 52-week low for Roblox stock is $21.65. RBLX stock is currently 96% above the 52-week low.

What is the 52-week high for Roblox stock?

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The 52-week high for Roblox stock is $141.0. RBLX stock is currently 70% below the 52-week high.

What is the stock forecast for Roblox?

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The average Roblox stock forecast has a price target of $42.02 by the end of 2022. Roblox’s latest financial results, the broader economic outlook, and competition from other gaming platforms all influence these predictions.

It’s best to take analyst forecasts with a grain of salt, but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides

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How much is Roblox worth?
When did RBLX stock go public?
Who owns the most shares in Roblox?
Who are Roblox’s biggest competitors?
Has RBLX stock split?
When are Roblox’s earnings?
Does Roblox pay a dividend?

Latest Roblox price analysis

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Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.