Salesforce (CRM)

Learn everything you need to know about Salesforce and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Mar 22, 2023

About Salesforce

What is Salesforce?

Salesforce is a software company that provides businesses with various customer relationship management (CRM) services. Founded in 1999 by Marc Beniof, Parker Harris, Dave Moellenhoff, and Frank Dominguez, the company has grown to become one of the largest software companies in the world.

How does Salesforce make money?

It offers a range of subscription-based services, such as its core CRM platform, which its customers pay monthly or yearly. It also provides training and support services and has several CRM platforms, including marketing, e-commerce, and analytics.

What is Salesforce’s best selling product?

Salesforce’s best selling product is the ‘Sales Cloud’, which generated $1.44 billion in revenue in the first quarter of 2023. The Sales Cloud is a CRM platform that helps businesses manage their sales processes and is used by companies of all sizes. It is considered one of the most comprehensive sales management tools available.

Who are the key executives at Salesforce?

Marc Benioff is the current chief executive officer of Salesforce. Here are a few other members of its leadership team.

  • Marc R. Benioff. Co-Founder, Chairman & CEO
  • Amy E. Weaver. Pres & CFO
  • Srinivas Tallapragada. Pres & Chief Engineering Officer
  • Parker Harris. Co-Founder, CTO & Director
  • Brian Millham. Pres & COO
  • Brent Hyder. Pres & Chief People Officer
  • David Schmaier. Pres & Chief Product Officer
  • Sarah Franklin . Pres & Chief Marketing Officer
  • Alexandre Dayon. Chairman of the Advisory Board
  • Sundeep G. Reddy. Exec. VP & Chief Accounting Officer

Where can I buy shares in Salesforce?

You can buy Salesforce stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Salesforce?

The simplest way to invest in Salesforce is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Salesforce is part of the Nyse index, so you can invest in an ETF that tracks that index, or choose a cloud ETF that lets you own a basket of related stocks from the same industry.

More about the CRM price

What is the Salesforce stock price today?

The CRM stock price today is currently $189.58 as of 22 March 2023. The price of Salesforce is down 12.97% over the past 52 weeks. You can use the live Salesforce stock chart to track the NYSE:CRM price in real time above, or compare the Salesforce value today to its past performance using the Salesforce financials tab at the top of this page.

What is the 52-week low for Salesforce stock?

The 52-week low for Salesforce stock is $126.34. CRM stock is currently 50.58% above the 52-week low.

What is the 52-week high for Salesforce stock?

The 52-week high for Salesforce stock is $222.16. CRM stock is currently 15.20% below the 52-week high.

What is the stock forecast for Salesforce?

The average Salesforce stock forecast has a price target of $217.66 by the end of 2023. Salesforce’s latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides


How much is Salesforce worth?
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Who are Salesforce’s biggest competitors?
When did Salesforce stock split?
When are Salesforce’s earnings?
Does Salesforce pay a dividend?
Does Salesforce own Slack?

Latest Salesforce news

Recent Salesforce analysis

Should I buy Salesforce shares after Q1 results?
June 12, 2022
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April 21, 2022
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March 3, 2022 Inc. continues the week’s losing streak. What to expect ahead of earnings?
February 18, 2022

Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.