How to buy Salesforce (CRM) stock

By:

Prash Raval

Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.

Updated: Mar 16, 2023

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A big part of learning how to buy Salesforce stocks is finding the best place to make your investment. Salesforce stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Salesforce when following our step by step guide.

Where to buy Salesforce stock?

The best stock trading platform to use to buy Salesforce stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Salesforce shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

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Invest for dividends and get payout on stocks on Ex-Dividend day

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Payment Methods:

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How to buy stock in Salesforce in 3 simple steps

Buying Salesforce stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

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eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

Most Popular

1

Min. Deposit

$ 10

Best offer

User Score

10

Up to $240 bonus!

Deposit with ACA, Wire, Pay with my bank

Invest for dividends and get payout on stocks on Ex-Dividend day

Start Trading more info

Payment Methods:

Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer

Full Regulations:

CySEC, FCA

77% of retail CFD accounts lose money.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Salesforce shares

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Search for Salesforce using the ticker, CRM. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Salesforce and complete your purchase.

It’s as easy as that! You can buy Salesforce shares in just 10-15 minutes and now you’re a Salesforce shareholder.

Compare the best platforms to buy Salesforce stock

1. eToro. Best for beginners, copy-trading & demo-account

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2900

No. assets

$10

Minimum deposit

Stocks

Platform type

Pros & Cons

Great for beginners, simple to set up and get started Zero commission stock trading Popular ‘CopyTrader’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade

Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

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77% of retail CFD accounts lose money.

Fundamental analysis of Salesforce shares

What is Salesforce’s total worth?

Salesforce’s total net worth is $178.72 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Salesforce’s share price performed in recent years?

The current Salesforce stock price today is $182.95, which is 42.69% below its all time high of $311.75, which it reached on 08 November, 2021. 

Overall, CRM is up 61.26% over the last five years. The CRM share price is up 32.75% in 2023 with a 52 week high of $222.16 and a 52 week low of $126.34.

What is Salesforce’s EPS?

Salesforce’s EPS is $0.20. EPS stands for earnings per share and is calculated by dividing Salesforce’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Salesforce P/E ratio?

Salesforce’s P/E ratio is 893.60. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Salesforce’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Salesforce’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Salesforce’s dividend yield?

Salesforce’s dividend yield is 0%. The dividend yield tells you how much of Salesforce’s share price it gives back to shareholders in dividend payments every year.

Is Salesforce stock a buy or sell?

The indicator below shows you live technical ratings for Salesforce stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Salesforce to help you decide whether to buy Salesforce shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Salesforce a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Salesforce.

• Salesforce has subsidiaries that operate under its umbrella. It markets itself as a comprehensive customer-relationship-management (CRM) solution, and the company’s product suite caters to this dynamic. This includes subsidiaries Quip, Demandware, Heroku, MuleSoft, Tableau Software, Acumen Solutions and Slack Technologies, which all operate under the Salesforce umbrella.
• Salesforce strikes a robust compromise between growth and value. Some growth-oriented investors may not be satisfied with the large-cap company, which may affect their decision to invest; moreover, other value investors may question the level of the company’s near $200 billion valuation. However, for middle-of-the-road investors, Salesforce manages to strike a robust compromise between growth credentials and strong foundations of value.
• Its strong stock performance has slowed down. Salesforce’s share price has performed well in the last five years, but growth has been disappointing in 2021 and beyond. 2022 saw its share price plummet by over 60%. 
• CRM’s revenue has increased dramatically. The company’s 2022 revenue of $26.5 billion is a vast increase from the previous year, $13.28 billion. Moreover, its rise seems even more dramatic when you considered Salesforce was generating just $1.31 billion in 2010.
• It has spent a lot of money on acquisitions. At least in the near term, what seems to have curbed the stock’s growth is some of its acquisition expenditure, such as its purchase of Slack for $27.7 billion. Despite this spending negatively affecting short-term growth, there appears to be plenty of potentially bullish information about the company’s long-term vision.
• Salesforce is positioned well for growth. Right now, Salesforce appears to be well-positioned for growth. It has a strong balance sheet, with a cash position of $6 billion, a significant increase from the previous year, $5.05 billion. While its sales growth is slightly down on the last year at 24.30%, the company has a portfolio of products that could underpin significant progress this year.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Salesforce’s pros and cons before you make a final decision on whether to buy Salesforce stock.

Are there other ways to buy shares in Salesforce?

Yes, you can invest in Salesforce stock in a few different ways. One option is to buy stock in Salesforce directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NYSE index fund to get exposure to Salesforce, or choose a technology ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Salesforce trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Salesforce shares from someone with more experience.

What are the fees for investing in Salesforce stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Salesforce stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Salesforce.

How to sell Salesforce stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Salesforce stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Salesforce stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Salesforce stock price plays into it but ultimately it depends on your investment horizons.

• If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Salesforce based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy CRM.

• If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Salesforce’s fundamentals are solid then the best time to invest in Salesforce stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Salesforce stock all hours of the day but you don’t want to wait years for a return either.

Either way, following CRM price news and analysis will help you decide when to dip your toe into the market.

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