How to buy Salesforce (CRM) stock

Use our step-by-step guide to learn how to buy CRM stock and compare the best Salesforce trading platforms.
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Updated: Mar 16, 2023
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A big part of learning how to buy Salesforce stocks is finding the best place to make your investment. Salesforce stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Salesforce when following our step by step guide.

Where to buy Salesforce stock?

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The best stock trading platform to use to buy Salesforce stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Salesforce shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

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1
Min. Deposit
$ 100
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2
Min. Deposit
$ 100
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Visa, Mastercard, American Express, Trustly, Apple Pay, Google Pay, Discover, Bank Transfer: SEPA, Bank Transfer: FPS, skrill
Full Regulations:
ASIC, FCA, FSA, MAS, CySEC #250/14

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Read more about how we test, rank & review platforms.

How to buy stock in Salesforce in 3 simple steps

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Buying Salesforce stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

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eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 100
Best offer
User Score
9.9
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Debit Card, PayPal, Credit Card, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Salesforce shares

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Search for Salesforce using the ticker, CRM. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Salesforce and complete your purchase.

It’s as easy as that! You can buy Salesforce shares in just 10-15 minutes and now you’re a Salesforce shareholder.

Compare the best platforms to buy Salesforce stock

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1. eToro. Best for beginners, copy-trading & demo-account

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0% commission

Fees

$100

Minimum deposit

4,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided
Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because it’s a trading platform built with beginners and casual traders in mind. eToro offers plenty of features that help guide you into the world of stock trading, whether that’s a risk-free demo account, the ability to copy other people’s trades, or regulatory licences from top-tier financial regulators in the US.

For a beginner, there’s no better place to start. The far-reaching catalog of more than 5,500 stocks and ETFs includes big names like Apple and Tesla, as well as smaller companies with high growth potential from the leading US stock markets. 

Armed with demo account worth $100,000 virtual dollars, credited to every new account, there are plenty of opportunities to try out a trading strategy that works for you. You can diversify your portfolio by size and category, and create passive income through dividends. If you’re on a tight budget, you can trade fractional shares, allowing you to invest in even the most expensive stocks for just $10. If you aren’t sure where to put your money, you can enlist your fellow traders to help.

eToro was one of the first platforms to make investing a truly social experience. Unique features like CopyTrader and CopyPortfolios allow you to join a community of more than 35 million other traders, follow the ones you like, and copy their stock or ETF portfolios directly to your own account. While some other services offer copy trading these days, eToro is the original and best.

When you do start trading for real, the fees are some of the most competitive in the business. Stocks and ETFs are completely commission free. There are no charges for using any of the social trading features, and a demo account is completely free as well.

All of this takes place on a trading interface that’s intuitive and simple to follow. With a few clicks, you can create an account and trade almost any asset you want. If you do encounter a problem, there’s an extensive help center and live chat support to solve the issue. Overall, this all combines to make the eToro app our most recommended platform for beginners.

Despite all the positives, there are still a few things to be wary of. Some of the spreads can be on the high side, relative to other platforms we’ve reviewed, while there’s no way to integrate your account with MT4, if that’s important to you. You can’t use eToro if you live in Nevada or New York State, and US citizens who live outside the US aren’t eligible for an account either.

Highlights

Visit eToro eToro Review

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2. Plus500. Best for international CFD trading*

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From 0.08%

Fees

$100

Minimum deposit

3,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Free demo account for every user Secure broker, licensed by top-tier regulators Wide variety of CFDs to trade Several good risk management tools
No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.

Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.

For accurate instrument availability, visit plus500.com.

The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

Visit Plus500 Plus500 Review

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Fundamental analysis of Salesforce shares

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What is Salesforce’s total worth?

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Salesforce’s total net worth is $178.72 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Salesforce’s share price performed in recent years?

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The current Salesforce stock price today is $182.95, which is 42.69% below its all time high of $311.75, which it reached on 08 November, 2021. 

Overall, CRM is up 61.26% over the last five years. The CRM share price is up 32.75% in 2024 with a 52 week high of $222.16 and a 52 week low of $126.34.

What is Salesforce’s EPS?

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Salesforce’s EPS is $0.20. EPS stands for earnings per share and is calculated by dividing Salesforce’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Salesforce P/E ratio?

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Salesforce’s P/E ratio is 893.60. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Salesforce’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Salesforce’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Salesforce’s dividend yield?

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Salesforce’s dividend yield is 0%. The dividend yield tells you how much of Salesforce’s share price it gives back to shareholders in dividend payments every year.

Is Salesforce stock a buy or sell?

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The indicator below shows you live technical ratings for Salesforce stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Salesforce to help you decide whether to buy Salesforce shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Salesforce a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Salesforce.

  • Salesforce has subsidiaries that operate under its umbrella. It markets itself as a comprehensive customer-relationship-management (CRM) solution, and the company’s product suite caters to this dynamic. This includes subsidiaries Quip, Demandware, Heroku, MuleSoft, Tableau Software, Acumen Solutions and Slack Technologies, which all operate under the Salesforce umbrella.
  • Salesforce strikes a robust compromise between growth and value. Some growth-oriented investors may not be satisfied with the large-cap company, which may affect their decision to invest; moreover, other value investors may question the level of the company’s near $200 billion valuation. However, for middle-of-the-road investors, Salesforce manages to strike a robust compromise between growth credentials and strong foundations of value.
  • Its strong stock performance has slowed down. Salesforce’s share price has performed well in the last five years, but growth has been disappointing in 2021 and beyond. 2022 saw its share price plummet by over 60%. 
  • CRM’s revenue has increased dramatically. The company’s 2022 revenue of $26.5 billion is a vast increase from the previous year, $13.28 billion. Moreover, its rise seems even more dramatic when you considered Salesforce was generating just $1.31 billion in 2010.
  • It has spent a lot of money on acquisitions. At least in the near term, what seems to have curbed the stock’s growth is some of its acquisition expenditure, such as its purchase of Slack for $27.7 billion. Despite this spending negatively affecting short-term growth, there appears to be plenty of potentially bullish information about the company’s long-term vision.
  • Salesforce is positioned well for growth. Right now, Salesforce appears to be well-positioned for growth. It has a strong balance sheet, with a cash position of $6 billion, a significant increase from the previous year, $5.05 billion. While its sales growth is slightly down on the last year at 24.30%, the company has a portfolio of products that could underpin significant progress this year.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Salesforce’s pros and cons before you make a final decision on whether to buy Salesforce stock.

Pros

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  • Its share price has performed well in recent years
  • Revenue has increased dramatically
  • It has strong cash flow

Cons

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Are there other ways to buy shares in Salesforce?

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Yes, you can invest in Salesforce stock in a few different ways. One option is to buy stock in Salesforce directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NYSE index fund to get exposure to Salesforce, or choose a technology ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Salesforce trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Salesforce shares from someone with more experience.

What are the fees for investing in Salesforce stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Salesforce stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Salesforce.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Salesforce stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Salesforce stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Salesforce stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Salesforce stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Salesforce based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy CRM.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Salesforce’s fundamentals are solid then the best time to invest in Salesforce stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Salesforce stock all hours of the day but you don’t want to wait years for a return either.

Either way, following CRM price news and analysis will help you decide when to dip your toe into the market.

Latest Salesforce News

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Salesforce Q1 revenue jumps 11%: stock is still taking a hit
Salesforce Inc (NYSE: CRM) is slipping in extended trading on Wednesday even though it reported better-than-expected EPS for its first financial quarter. Salesforce stock down on disappointing guidance The stock is being hit because the management failed to impress with its guidance. $CRM now foreca
Salesforce stock price analysis: CRM has formed a bullish pattern
Salesforce (NYSE: CRM) stock price will be in the spotlight this week after the Dow Jones company publishes its financial results. These numbers will come at a time when the shares have moved into a deep correction as they plunged by over 14% from their highest point this year. The stock is also hov
Salesforce could buy Informatica: good news for INFA, bad for CRM
Salesforce (NYSE: CRM) and Informatica (NYSE: INFA) stock prices crashed on Monday as traders reflected on the recent M&A rumours. INFA shares retreated by over 3.65% while CRM retreated by almost 4%.  Salesforce could buy Informatica The biggest M&A news came out on Friday when WSJ sai
Salesforce just announced new AI solutions for healthcare workers
Salesforce Inc just announced new artificial intelligence enabled solutions for healthcare workers. Its shares are pushing to the upside at writing. Salesforce’s new AI tools will help reduce workload The cloud company expects its new AI tools that it built on its Einstein 1 Platform to help r
Salesforce announces first-ever dividend as Q4 earnings beat expectations
Salesforce Inc (NYSE: CRM) just came in ahead of Street estimates for its fiscal fourth quarter. Shares of the cloud company are still losing in after-hours. Salesforce stock down on guidance The stock is trending down because investors aren’t fully content with the guidance. Salesforce now fo
Salesforce has reportedly opted for a hiring freeze
Shares of Salesforce Inc (NYSE: CRM) are in the green on Wednesday following a report that the cloud company has implemented a hiring freeze. Why did Salesforce freeze hiring? A leaked memo from Ross Harmes – the chief of staff at Salesforce suggests the Nasdaq-listed firm and its team communication
Register now & buy Salesforce stock

FAQs

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Is Salesforce stock overvalued?
Do I have to pay capital gains tax on any profits I make?
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Is Salesforce ESG friendly?


Sources & references
Risk disclaimer
Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.