Shopify (SHOP)

Learn everything you need to know about Shopify and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Feb 27, 2023

About Shopify

Copy link to section

What is Shopify?

Copy link to section

It’s an e-commerce platform that lets anyone create online stores and sell products or services. Founded in 2006, Shopify has grown to become one of the world’s largest e-commerce platforms and provides all the tools to build a store, manage inventory, process payments, and track sales.

It operates in 175 countries worldwide and has processed $650 billion in sales from its platform. Shopify possesses approximately 10% of the global e-commerce platform market.

How does Shopify make money?

Copy link to section

It makes money by charging customers monthly subscription fees to use its platform. Subscription fees vary depending on a customer’s plan and range from budget-friendly options to higher-end plans for large-scale businesses.

It also charges a transaction fee for each sale made through its platform, which is a percentage of the sale amount and varies depending on the plan and payment gateway used.

Shopify has several add-on services, such as Shopify Payments and Shopify Shipping. Its payments app lets businesses process transactions directly through its platform, while its Shipping service helps with other fulfilment.

What is Shopify’s best selling product?

Copy link to section

Shopify’s best-selling product is its e-commerce platform. However, it also offers a range of other products and services, such as Payments, Shipping, and Capital. Some of its revenue is also generated through third-party apps that connect to its platform.

Who are the key executives at Shopify?

Copy link to section

Tobias Lütke, Shopify’s founder, is its Chairman and CEO. Here’s a list of other key executives at the company.

  • Tobias Lütke. Founder, Chairman & CEO
  • Harley Finkelstein. Pres
  • Allan Leinwand. Chief Technology Officer
  • Jeff J. Hoffmeister. Chief Financial Officer
  • Kasra Nejatian. VP of Product & COO
  • Katie Keita. Sr. Director of Investor Relations
  • Jessica R. Hertz. Gen. Counsel & Corp. Sec.
  • Bharati Balakrishnan. Country Head & Director
  • Loren Padelford. GM & VP of Shopify Plus

Where can I buy shares in Shopify?

Copy link to section

You can buy Shopify stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Shopify?

Copy link to section

The simplest way to invest in Shopify is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Shopify is part of the NYSE index, so you can invest in an ETF that tracks that index, or choose a technology ETF that lets you own a basket of related stocks from the same industry.

More about the SHOP price

Copy link to section

What is the Shopify stock price today?

Copy link to section

The SHOP stock price today is currently $40.75, as of 27 February, 2023. The price of Shopify is down 40.45% in the past 52 weeks. You can use the live Shopify stock chart to track the NYSE:SHOP price in real time above, or compare the Shopify value today to its past performance using the Shopify financials tab at the top of this page.

What is the 52-week low for Shopify stock?

Copy link to section

The 52-week low for Shopify stock is $23.63. SHOP stock is currently 70.19% above the 52-week low.

What is the 52-week high for Shopify stock?

Copy link to section

The 52-week high for Shopify stock is $78.00. SHOP stock is currently 47.54% below the 52-week high.

What is the stock forecast for Shopify?

Copy link to section

The average Shopify stock forecast has a price target of $48.55 by the end of 2023. Shopify’s latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides

Copy link to section


Copy link to section
How much is Shopify worth?
When did SHOP stock go public?
Who owns the most shares in Shopify?
Who are Shopify’s biggest competitors?
Has SHOP stock split?
When are Shopify’s earnings?
Does Shopify pay a dividend?
Is Shopify a good growth stock?

Latest Shopify news

Copy link to section

Recent Shopify analysis

Copy link to section
Gold (GLD) and silver (SLV) ETFs to benefit from the REPO Act
April 21, 2024
Red alert as the Lululemon stock price forms dreaded chart pattern
April 21, 2024
SPCE stock price analysis: Virgin Galactic outlook darkens
April 19, 2024

Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.