How to buy Shopify shares (SHOP)

Shopify is one of Canada’s most successful exports and years of rapid growth have made it one of Amazon’s greatest rivals. Find out if now is a good time to invest in the e-commerce player.
Updated: Jun 13, 2022
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This beginner’s guide tells you everything you need to know about investing in Shopify. Learn about its history, why it has been so successful in recent years, and where to buy Shopify stock online.

Compare the best Shopify trading platforms

If you are looking for the best place to buy Shopify stock, look no further than the broker below. Our team of experts have reviewed all of the leading options to help you pick one that suits your investing style. If you aren’t ready to invest just yet, keep reading to learn more.

Min. Deposit
User Score
Trade/invest in stocks with just $10
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
Min. Deposit
User Score
$0 commission and $0 Options contract fees
Upgraded research with advanced charts
Smart Menus for faster trades
Start Trading
Firstrade is a leading online brokerage firm offering a full line of investment products and tools designed to help investors like you take control of your financial future. Since its founding in 1985, Firstrade has been committed to providing high value and quality services to help you reach your financial goals.
Payment Methods
Full regulations list:
Min. Deposit
User Score
We offer one of the best execution speeds in the industry with low latency
Award-winning support in 14 languages
Trade with precision from 0.5 pips on EURUSD
Start Trading
Founded in Switzerland, ActivTrades has been around since 2001, which means it has more than two decades of experience in the fintech industry. The independent brokerage house started as a small firm, but it is now a global retail and institutional broker. In 2005, ActivTrades moved its HQ to London, and it began growing rapidly through Europe. ActivTrades offers a lot of benefits to its clients, including educational tools, rewards programs, competitive spreads, and the use of MetaTrader 4 and MetaTrader 5, two industry-leading platforms.
Payment Methods
Bank Transfer, Bank Wire, Credit Card, Debit Card, PayPal, Sofort, neteller, skrill
Full regulations list:
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

How to buy Shopify stock, a step-by-step guide

The process of investing in a company is simple nowadays, so don’t worry, even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. In order to invest, you need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Shopify shares.
  4. Place an order for SHOP stock. Now navigate to the shares section of your chosen brokerage platform. Here, you’ll be able to search for Shopify’s ticker symbol (SHOP) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Shopify shares will be listed in your account. Congratulations, you’ve just bought shares in Shopify.

What is Shopify? And should I invest?

Shopify is an e-commerce platform where independent businesses can host their own websites. It’s one of the biggest success stories of the past decade thanks to a simple service that offers the infrastructure, analytics and payment processing small business owners need to run an online shop.

That success has already taken it past eBay in terms of spending volume and market cap. It’s now the most obvious alternative to Amazon in a market where ‘click based shopping’ is expected to be worth a quarter of all US commerce by 2030.

There are plenty of reasons to invest. The only problem is that Shopify is a very modern tech stock: its shares are expensive and it’s barely made a profit yet. That doesn’t mean it’s a bad investment, just you should know a lot of potential is baked into the price and it’s riskier than a company with a long history of making money.

How has the company performed in recent years?

Remarkably well. Its share price was on a tear even before the pandemic and across 2019 and 2020 it was up over 600%. Revenue has been increasing by more than 50% every year since 2015 and its total sales were already third in the US market before the COVID-19 lockdowns.

2020 was a superb year for e-commerce in general, but Shopify was particularly well placed to benefit. It added hundreds of thousands of new merchants – a key revenue metric as they pay a monthly subscription – doubled sales, and posted a profit for the first time.

As is the way for tech startups, a lot of the new money was reinvested. It’s building out a logistics network to rival Amazon, signed a deal with TikTok so people could ‘shop as they scroll’, and added even more services so businesses can use Shopify for loans and marketing as well.

Is it a good time to buy Shopify shares now?

It depends if you expect its price growth to continue. A lot of Shopify’s business is excellent but tech companies with high valuations rely on continuing to post higher revenue numbers to keep investors happy.

That’s a challenge, particularly as it has to transition from a disruptive startup to a major e-commerce player. To that end it’s signed up brands like PepsiCo and Heinz, as well as celebrities like Kylie Jenner and Kanye West, to sell through Shopify.

Keep tabs on Shopify’s news to follow its earnings reports each quarter. Investor sentiment can be fragile on this type of stock and even when it trends up in value there can be some drops along the way. Following our market analysis means you’ll be the first to know when any big news drops:

Buying, selling and trading shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Shopify shares.

  1. Research the company. You should always examine the fundamentals of a company before investing. What is Shopify? How did the company get its start? How did it grow? Is Shopify’s revenue and profit growth picking up? Is the company innovating? The more you know about Shopify, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our reviews of the top brokers can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Follow the latest news to help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Shopify shares. Here’s a quick run-through of what’s involved in each.

Buying Shopify

This process involves finding a broker and placing an order for Shopify stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Shopify

When you sell any Shopify shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold shares for the long term, hoping to benefit from the company growing steadily throughout. Or, if you see that Shopify’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Shopify

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Shopify shares directly, or you can trade using CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into SHOP shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, take one of our stocks courses to learn more about the different options.

If neither of these options appeal to you, then you can find a variety of other ways to invest in SHOP stock on this page. If, however, you’re ready to get started, simply select one of the brokers in the table above.

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to purchase the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to invest online. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method, such as PayPal. Not all brokers accept every payment method, but by using our comparisons, you can search for the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Shopify news

Shopify Inc (NYSE: SHOP) stock slid more than 15% on Tuesday after the eCommerce company said it’s cutting its headcount by roughly 1,000 workers. Why is Shopify cutting jobs? That would mean about 10% of its global workforce will go out of job. The layoff will…
Shopify Inc. (NYSE:SHOP) and Twitter Inc. (NYSE:TWTR) have announced a partnership to make it simpler for customers to purchase goods Shopify merchants advertise on Twitter. Twitter to allow Shopify merchants to display up to 50 items According to the firms, Shopify sellers would be able to show and update automatically…
The Shopify (NYSE: SHOP) stock price has been in a strong bearish trend in the past few months as investors react to the company’s slow growth. The shares are trading at $353, which is about 80% below the highest level in 2021. Its market cap has fallen from over…
Technology stocks have slumped hard in the past 12 months. The closely-watched Nasdaq 100 index has slumped by over 28% from its highest point in 2021 while Cathie Wood’s Ark Innovation Fund has fallen by more than 67%. Beneath the surface, many tech stocks have fallen by over 50% from…
Shopify Inc shares (NYSE: SHOP) are down nearly 20% on Thursday morning after the eCommerce company reported weaker-than-expected results for its fiscal first quarter. Key takeaways from Shopify Q1 earnings report Lost $1.50 billion versus the year-ago figure of $1.3 billion in net income.Per-share loss of…
The Shopify (NYSE: SHOP) stock price has collapsed after the firm published weak earnings. The shares are trading at the lowest level since 2020, meaning that they have declined by more than 77% from their all-time high. Its market cap has dropped to just $54 billion. Shopify earnings review…

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Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.