Slack (CRM)

Learn everything you need to know about Slack and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Mar 28, 2023

About Slack

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What is Slack?

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Slack is a software company that offers an instant messaging app for businesses. Slack users can message each other, but also have virtual audio and visual calls, and share files.

Slack was founded in 2013, it went public in 2019 before being acquired by Salesforce in 2021. To invest in Slack now, you have to invest in Salesforce, which trades under the ticker symbol, CRM. Salesforce owns a number of companies and Slack forms just a part of the overall business.

How does Slack make money?

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Slack makes money through subscriptions. It offers three paid pricing tiers, depending on the size of the business. There’s a Pro subscription, which is the most basic package for £5 per user, per month, a Business+ package for more guaranteed uptime and additional features at £10 per user, per month, and an Enterprise package for the largest businesses.

What is Slack’s best selling product?

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The majority of its users are on the free service, which obviously doesn’t make any money. It generates all of its revenue from the minority that do pay for a subscription, although it’s difficult to find out the exact breakdown of that data.

As Slack is owned by Salesforce, it no longer has to produce financial statements breaking down its own revenue figures, they are part of the parent company’s results. At the last estimate, about 130,000 out of 750,000 organisations that use Slack paid for a subscription.

Who are the key executives at Slack?

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Lidiane Jones is the CEO, while Cal Henderson is the co-founder and CTO. Here are some of the most senior figures in Slack’s leadership team.

  • Lidiane Jones, CEO
  • Cal Henderson, co-founder & CTO
  • Noah Weiss, CPO
  • Cindy Morse, COO

Where can I buy shares in Slack?

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You can buy Slack stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Slack?

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The simplest way to invest in Slack is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Slack is part of the NYSE index, so you can invest in an ETF that tracks that index, or choose a growth ETF that lets you own a basket of related stocks from the same industry.

More about the CRM price

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What is the Slack stock price today?

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The CRM stock price today is currently $191.92, as of March 28, 2023. The price of Slack is down 10.85% over the last year. You can use the live Slack stock chart to track the NYSE:CRM price in real time above, or compare the Slack value today to its past performance using the Slack financials tab at the top of this page.

What is the 52-week low for Slack stock?

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The 52-week low for Slack stock is $126.34. CRM stock is currently 51.90% above the 52-week low.

What is the 52-week high for Slack stock?

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The 52-week high for Slack stock is $222.16. CRM stock is currently 15.75% below the 52-week high.

What is the stock forecast for Slack?

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The average Slack stock forecast has a price target of $225.00 by the end of 2023. Slack’s latest financial results, the broader economic outlook, and the amount of competition in the industry all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides

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How much is Slack worth?
When did CRM stock go public?
Who owns the most shares in Slack?
Who are Slack’s biggest competitors?
When did Salesforce buy Slack?
Why can’t I find Slack stock?
What was Slack’s stock ticker?

Latest Slack analysis

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Sources & references
Risk disclaimer
Charlie Hancox
Financial Writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.