SoFi Technologies (SOFI)

Learn everything you need to know about SoFi Technologies and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Mar 29, 2023

About SoFi Technologies

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What is SoFi Technologies?

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SoFi Technologies is a financial service company that offers a wide range of products and services to help its members borrow, save, spend, and invest their money.

Founded in 2011 by Mike Cagney, Dan Maclin, James Finnigan, and Ian Brady, SoFi Technologies’ first service was student loans, and it began by lending $2 million to 100 Stanford students. Since then, SoFi Technologies has grown into a multi-billion dollar business with over 5 million members.

How does SoFi Technologies make money?

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It makes money primarily through lending and investing. SoFi offers many lending products, including personal loans, student loans, and mortgages. It also has several investment products, including automated investing, active investing, and cryptocurrency trading.

SoFi Technologies also generates revenue from its membership program, giving members various benefits and perks such as cashback and discounts.

What is SoFi Technologies’ best selling product?

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SoFi’s best selling product is its personal loans, which in Q4 of 2022 accounted for 47% of the company’s loan revenue. Student loans were its second largest revenue driver, bringing in 28% of all loan income. Its membership program saw an increase of 47% from the previous year adding 2.8 million new users.

Who are the key executives at SoFi Technologies?

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Anthony Noto is SoFi Technologies’ CEO. Here are a few other members of its leadership team.

  • George Thompson Hutton. Independent Non Exec. Chairman
  • Anthony J. Noto. CEO & Director
  • Christopher Lapointe. Chief Financial Officer
  • Derek Jensen White. CEO of Galileo Financial Technologies & Head of SoFi International
  • Jeremy Rishel. Chief Technology Officer
  • William F. Tanona. Sr. VP of Corp. Devel. & Investor Relations
  • Robert Steven Lavet. Gen. Counsel & Sec.
  • Lauren Stafford Webb. Chief Marketing Officer
  • Anna Avalos. Chief People Officer
  • Aaron J. Webster. Chief Risk Officer and Global Head of Operations & LatAm

Where can I buy shares in SoFi Technologies?

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You can buy SoFi Technologies stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in SoFi Technologies?

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The simplest way to invest in SoFi Technologies is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one SoFi Technologies.

SoFi Technologies is part of the Nasdaq index, so you can invest in an ETF that tracks that index, or choose the best performing ETF that lets you own a basket of related stocks from the same industry.

More about the SOFI price

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What is the SoFi Technologies stock price today?

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The SOFI stock price today is currently $5.59, as of 29 March, 2023. The price of SoFi Technologies is down 40.87% over the past 52 weeks. You can use the live SoFi Technologies stock chart to track the NASDAQ:SOFI price in real time above, or compare the SoFi Technologies value today to its past performance using the SoFi Technologies financials tab at the top of this page.

What is the 52-week low for SoFi Technologies stock?

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The 52-week low for SoFi Technologies stock is $4.24 SOFI stock is currently 31.34% above the 52-week low.

What is the 52-week high for SoFi Technologies stock?

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The 52-week high for SoFi Technologies stock is $10.57. SOFI stock is currently 46.35% below the 52-week high.

What is the stock forecast for SoFi Technologies?

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The average SoFi Technologies stock forecast has a price target of $7.54 by the end of 2023. SoFi Technologies’ latest financial results, the broader economic outlook, and the industry’s competition all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock.

More stock guides

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How much is SoFi Technologies worth?
When did SOFI stock go public?
Who owns the most shares in SoFi Technologies?
Who are SoFi Technologies’ biggest competitors?
Has SoFi stock split?
When are SoFi Technologies’ earnings?
Does SoFi Technologies pay a dividend?

Latest SoFi Technologies news

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Recent SoFi Technologies analysis

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Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.