How to buy SoFi Technologies (SOFI) stock

Use our step-by-step guide to learn how to buy SOFI stock and compare the best SoFi Technologies trading platforms.
Updated: Mar 7, 2023

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A big part of learning how to buy SoFi Technologies stocks is finding the best place to make your investment. SoFi Technologies stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in SoFi Technologies when following our step by step guide.

Where to buy SoFi Technologies stock?

The best stock trading platform to use to buy SoFi Technologies stock is Start Trading .

Based on our research, we’ve ranked the top three brokers where you can buy SoFi Technologies shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Read more about how we test, rank & review platforms.

How to buy stock in SoFi Technologies in 3 simple steps

Buying SoFi Technologies stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to Start Trading

Start Trading is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy SoFi Technologies shares

Search for SoFi Technologies using the ticker, SOFI. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in SoFi Technologies and complete your purchase.

It’s as easy as that! You can buy SoFi Technologies shares in just 10-15 minutes and now you’re a SoFi Technologies shareholder.

Compare the best platforms to buy SoFi Technologies stock

Fundamental analysis of SoFi Technologies shares

What is SoFi Technologies’s total worth?

SoFi Technologies’s total net worth is $6.24 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has SoFi Technologies’s share price performed in recent years?

The current SoFi Technologies stock price today is $6.68, which is 73.43% below its all time high of $25.14, which it reached on 29 January 2021.

Overall, SOFI is down 35.83% over the last five years. The SOFI share price is up 48.88% in 2023 with a 52 week high of $10.57 and a 52 week low of $4.24.

What is SoFi Technologies’s EPS?

SoFi Technologies’s EPS is -$0.05. EPS stands for earnings per share and is calculated by dividing SoFi Technologies’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the SoFi Technologies P/E ratio?

SoFi Technologies’s P/E ratio is 0.0. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of SoFi Technologies’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use SoFi Technologies’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is SoFi Technologies’s dividend yield?

SoFi Technologies’s dividend yield is 0%. The dividend yield tells you how much of SoFi Technologies’s share price it gives back to shareholders in dividend payments every year.

Is SoFi Technologies stock a buy or sell?

The indicator below shows you live technical ratings for SoFi Technologies stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum. 

This indicator should be used when you research SoFi Technologies to help you decide whether to buy SoFi Technologies shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is SoFi Technologies a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in SoFi Technologies.

  • SoFi went public in the middle of the IPO boom and has never been valued as high since. In 2021 virtually every stock that went public saw its stock price spike in the aftermath. SoFi reached an all-time high in January 2021, but anyone who invested since then has seen its stock price slowly dwindling.
  • Its digital banking service appeals to students and young investors. SoFi has attracted a younger audience of millennials by providing an alternative to traditional banking. Initially, it focused on students and providing student loan refinancing, which helped to bring on board tech savvy, financially-oriented young people at the expense of larger banks.
  • Sofi offers a wide range of products and services. SoFi now offers mortgages, investing, credit/debit cards, and personal loans alongside its classic SoFi Money personal banking service. SoFi Money, which includes SoFi Checking and Savings, a current and savings account, makes up 88% of the bank’s deposits, but the rest of the pie is growing to offer a more comprehensive service.
  • It now has a regular banking charter to offer financial services. Its acquisition of Golden Pacific Bancorp allowed SoFi to gain a banking charter and start offering all those regular financial services, like loans and mortgages, and create more revenue streams.
  • It keeps adding customers and growing revenue… SoFi added 400,000 new customers in the final quarter of 2022 and deposits (the amount of cash people hold in the bank and a sign of customer confidence) were up 46%. This is a sign that its diversification is starting to work.
  • …But keeps recording an annual loss. Despite the growth in its raw numbers, SoFi is spending a lot of money on producing that growth. It reported a net annual loss of $72 million in 2022, more than double the $30 million of the year before.
  • Its transition to a more traditional-style bank may put a ceiling on its growth. Transitioning to a more traditional bank might stabilise the net income figures and allow SoFi to grow more sustainably, but it might cap how high its valuation can go. Investors generally value banks lower than fintech stocks, because banks have to be more careful with money and there’s less potential for extreme revenue growth.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of SoFi Technologies’s pros and cons before you make a final decision on whether to buy SoFi Technologies stock.


  • SoFi has a loyal audience of young investors
  • It can now compete with traditional banks in the services it provides
  • It continues to grow deposits and increase revenue


Are there other ways to buy shares in SoFi Technologies?

Yes, you can invest in SoFi Technologies stock in a few different ways. One option is to buy stock in SoFi Technologies directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NASDAQ index fund to get exposure to SoFi Technologies, or choose a fintech ETF.

Another option is to use a social copy trading platform, like Start Trading . Find a trader who you like and copy their SoFi Technologies trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy SoFi Technologies shares from someone with more experience.

What are the fees for investing in SoFi Technologies stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy SoFi Technologies stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in SoFi Technologies.

Trading platformTrading fees
eToro $0
Skilling $0 $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell SoFi Technologies stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your SoFi Technologies stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy SoFi Technologies stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current SoFi Technologies stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in SoFi Technologies based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy SOFI.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think SoFi Technologies’s fundamentals are solid then the best time to invest in SoFi Technologies stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade SoFi Technologies stock all hours of the day but you don’t want to wait years for a return either.

Either way, following SOFI price news and analysis will help you decide when to dip your toe into the market.


Is SoFi Technologies stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is SoFi Technologies’s ticker symbol?
Does SoFi Technologies pay dividends?
Is SoFi Technologies ESG friendly?

Sources & references
Risk disclaimer
James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.