How to buy Sony stock (SONY)

Use our step-by-step guide to learn how to buy SONY stock and compare the best Sony trading platforms.
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Updated: Nov 14, 2022
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A big part of learning how to buy Sony stocks is finding the best place to make your investment. Sony stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Sony when following our step by step guide.

Where to buy Sony stock?

The best stock trading platform to use to buy Sony stock is Start Trading .

Based on our research, we’ve ranked the top five brokers where you can buy Sony shares according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

1
Min. Deposit
$ 10
Promotion
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
2
Min. Deposit
$ 100
Promotion
User Score
10
Trade out-of-hours on over 70+ US stocks
Get exposure to a wide range of popular UK, US and international stocks
Enjoy flexible access to more than 17,000 global markets, with reliable execution
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal
Full Regulations:
ASIC, FCA, FINMA, is a licensed bank (IG Bank in Switzerland)
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
3
Min. Deposit
$ 0
Promotion
User Score
9.5
$0 commission and $0 Options contract fees
Upgraded research with advanced charts
Smart Menus for faster trades
Start Trading
Payment Methods:
Full Regulations:
4
Min. Deposit
$ 500
Promotion
User Score
9.0
We offer one of the best execution speeds in the industry with low latency
Award-winning support in 14 languages
Trade with precision from 0.5 pips on EURUSD
Start Trading
Payment Methods:
Bank Transfer, Bank Wire, Credit Card, Debit Card, PayPal, Sofort, neteller, skrill
Full Regulations:
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Read more about how we test, rank & review platforms.

How to buy stock in Sony in 3 simple steps

Buying Sony stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

eToro is the best stock trading platform for beginners. Fill in your details to set up an account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 10
Promotion
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Sony shares

Search for Sony using the ticker, SONY. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to complete your purchase.

It’s as easy as that! You can buy Sony shares in just 10-15 minutes and now you’re a Sony shareholder.

Compare the best platforms to buy Sony stock

1. eToro

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

2. Degiro

We love Degiro because it offers a simple trading platform so that you can trade quickly and easily, wherever you are. Degiro offers stock trading on 50 stock exchanges in 30 countries, including the US, UK, and all leading markets in Europe, with free stock trading on all US stocks.

Degiro has won 86 international awards and is one of the largest companies in Germany. All its services are available online or via the Degiro app. The website also boasts a huge range of educational material, including an Investor’s Academy, to help you get started.

The fees: All stock trades come with a €1 handling fee. US stock trading has no other fees, UK stock trading costs $1.75, European stock trading costs €3.90. The rest of the world costs €5. A core selection of ETFs are free to trade, other global ETFs cost €2 plus a €1 handling fee. Derivative trading costs €0.75. There are no inactivity, deposit, or withdrawal fees.

3. AvaTrade

We love AvaTrade because it offers powerful trading software to anyone who wants to trade professionally. AvaTrade is a CFD broker where you can trade more than 600 stocks from major exchanges around the world and all stock trades are commission free. 

AvaTrade integrates with trading software like MetaTrader 4 and 5, as well as boasting its own bespoke and award-winning mobile app software, known as AvaTradeGo. AvaTrade has been around since 2006 and is extensively regulated in Europe, Australia, Japan, British Virgin Islands, UAE, and South Africa.

The fees: There are no fees on any stock trading. AvaTrade makes money from the Bid/Ask spread instead. Stock spreads start from 0.13%. There is an inactivity fee of £50 per month that is applicable if you don’t log in to your account for three consecutive months.

4. Skilling

We love Skilling because it’s a beginner-friendly trading platform that makes stock trading accessible to everyone. You can trade 700 stocks commission free and the system is very portable, so you can trade from the app or on your desktop.

One of Skilling’s best features is its compatibility with TradingView, so you can chart trading ideas and then send them directly to your trading account. It also boasts plenty of other user-friendly software to make it easy to trade from your phone or your browser, including its proprietary Skilling Trader and the cTrader platform for professionals.

The fees: There are no fees for stock trading. Skilling makes its money on the Bid/Ask spread, and stock spreads start from 0.9%. Positions left open overnight will be charged swap charges, which vary depending on the size of the trade.

5. Capital.com

We love Capital.com because it offers one of the best trading apps in the business. Capital’s award-winning mobile app offers risk management tools, plenty of help and education, and AI-powered behaviour advice. It offers more than 5,000 stocks to trade on app or online.

Capital helps to manage your risk by charging no commission on any stock trading and providing automated assistance that analyses your behaviour to see where you make your mistakes. It’s also regulated by the FCA to offer strong investor protection, and encrypts all your private data to keep it safe.

The fees: There are no fees for trading or for deposits or withdrawals. Capital.com makes its money from the spread, and stock spreads start from $0.01. You may also be charged overnight fees but only on trades that use leverage.

Fundamental analysis of Sony shares

What is Sony’s total worth?

Sony’s total net worth is $95.41 billion. This it’s total market capitalisation, calculated by multiplying the number of shares outstanding by the current share price.

How has Sony’s share price performed in recent years?

The current Sony stock price today is $77.12, which is 50.81% below its all time high of $157.38, which it reached on 01 February, 2000. Overall, SONY is up 77% over the last five years. The SONY share price is down 42% in 2022 with a 52 week high of $133.75 and a 52 week low of $61.72.

What is Sony’s EPS?

Sony’s EPS is $5.13. EPS stands for earnings per share and is calculated by dividing Sony’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Sony P/E ratio?

Sony’s P/E ratio is 14.83. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Sony’s earnings. It is calculated by dividing the share price by the earnings per share.

What is Sony’s dividend yield?

Sony’s dividend yield is 0.72%. The dividend yield tells you how much of Sony’s share price it pays out in dividends every year.

Is Sony stock a buy or sell?

The indicator below shows you live technical ratings for Sony stock on time frames from one minute to one month. It tracks a selection of key technical indicators, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Sony to help you decide whether to buy Sony shares. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Sony a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Sony.

  • Sony is a multinational conglomerate. Sony operates globally and across several industries and sectors. The company is split into nine segments which include gaming, music, pictures, home entertainment and sound, mobile communications, imaging products and solutions, semiconductors, financial services, and a category called ‘all other’. Its diverse business means it’s less susceptible to individual sectors and can maintain consistent growth when some areas struggle. 
  • It’s the biggest gaming company in the world. Sony’s gaming division is the largest in the world thanks to the success of the PlayStation console and accompanying games. In 2021 Sony made over $20 billion from its gaming business which is considerably more than its nearest competitor, Microsoft, made from gaming in the same year. 
  • Sony’s music division is going strong. The rise in streaming apps dented Sony’s music business in the early days. However, recently Sony has seen its music segment going from strength to strength. In 2021 it made approximately $6 from music publishing and recorded music. Its music division has seen year-on-year growth for the past five years and is expected to continue. 
  • It is investing in new products and industries. Sony is best known as an electronic products company so it’s no surprise that it strongly focuses on future developments. It has heavily invested in electric vehicles, autonomous driving, robots, drones, and medical equipment. All of these areas are tipped for future growth.
  • Its reliance on the PlayStation could be concerning for some investors. Sony is a conglomerate, which means it operates in multiple sectors. However, its biggest earner is the PlayStation. While it is unlikely that the PlayStation will slow down anytime soon, the gaming industry is highly competitive and new businesses are entering all the time. Developments and innovations regarding the PlayStation could determine Sony’s future.   

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Sony’s pros and cons before you make a final decision on whether to buy Sony stock.

Pros

  • Its a multinational conglomerate in lots of different industries
  • Sony is the largest gaming company in the world
  • It is investing in new technology and areas

Cons

Are there other ways to buy shares in Sony?

Yes, you can invest in Sony stock in a few different ways. One option is to buy stock in Sony directly as laid out above, while another popular choice is to invest in a fund. Funds give you instant diversification by investing in lots of companies at once. You can invest in an NYSE index fund to get exposure to Sony, or choose a Technology ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Sony trades directly to your own account. This can be a good way to learn how to buy Sony shares from someone with more experience.

What are the fees for investing in Sony stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Sony stocks.

These are the trading platforms that charge the lowest fees for buying stocks in Sony.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Sony stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. From there, find your Sony stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Sony stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Sony stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Sony based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy SONY.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Sony’s fundamentals are solid then the best time to buy is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Sony stock all hours of the day but you don’t want to wait years for a return either.

Either way, following SONY price news and analysis will help you decide when to dip your toe into the market.

FAQs

Is Sony stock overvalued?
Is Sony a profitable business?
Do I have to pay capital gains tax on any profits I make?
What is Sony’s ticker symbol?
Is Sony ESG friendly?
Does Sony pay dividends?

Sources & references
Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.