How to buy Starbucks (SBUX) stock

Use our step-by-step guide to learn how to buy SBUX stock and compare the best Starbucks trading platforms.
Updated: Mar 9, 2023

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77% of retail CFD accounts lose money.

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A big part of learning how to buy Starbucks stocks is finding the best place to make your investment. Starbucks stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Starbucks when following our step by step guide.

Where to buy Starbucks stock?

The best stock trading platform to use to buy Starbucks stock is eToro .

Based on our research, we’ve ranked the top three brokers where you can buy Starbucks shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

Min. Deposit
$ 10
Best offer
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:

77% of retail CFD accounts lose money.

Read more about how we test, rank & review platforms.

How to buy stock in Starbucks in 3 simple steps

Buying Starbucks stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

Min. Deposit
$ 10
Best offer
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:

77% of retail CFD accounts lose money.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Starbucks shares

Search for Starbucks using the ticker, SBUX. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Starbucks and complete your purchase.

It’s as easy as that! You can buy Starbucks shares in just 10-15 minutes and now you’re a Starbucks shareholder.

Compare the best platforms to buy Starbucks stock

1. eToro. Best for beginners, copy-trading & demo-account


No. assets


Minimum deposit


Platform type

Pros & Cons

Popular ‘Copytrader’ function so users can follow top traders Mobile platform has great functionality Minimum first time deposit of $200 Expedient customer service, with live chat support provided Over 2,000 CFDs available to trade
Does not provide the MetaTrader platform High spreads on some assets Comparatively high fees for withdrawals and account inactivity


We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

77% of retail CFD accounts lose money.

Fundamental analysis of Starbucks shares

What is Starbucks’s total worth?

Starbucks’s total net worth is $116.92 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Starbucks’s share price performed in recent years?

The current Starbucks stock price today is $101.80, which is 19.19% below its all time high of $125.97, which it reached on 23 July 2021. 

Overall, SBUX is up 74.18% over the last five years. The SBUX share price is up 0.97% in 2023 with a 52 week high of $110.83 and a 52 week low of $68.39.

What is Starbucks’s EPS?

Starbucks’s EPS is $0.74. EPS stands for earnings per share and is calculated by dividing Starbucks’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Starbucks P/E ratio?

Starbucks’s P/E ratio is 35.31. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Starbucks’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Starbucks’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Starbucks’s dividend yield?

Starbucks’s dividend yield is 2.08%. The dividend yield tells you how much of Starbucks’s share price it gives back to shareholders in dividend payments every year.

Is Starbucks stock a buy or sell?

The indicator below shows you live technical ratings for Starbucks stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum. 

This indicator should be used when you research Starbucks to help you decide whether to buy Starbucks shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Starbucks a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Starbucks.

  • Starbucks is a blue chip brand that dominates the coffee industry. Starbucks owns nearly 40% market share in the US, and is the leading coffee brand around the world. It has a loyal band of customers and a recognisable brand that has helped it to keep growing revenue.
  • Starbucks has a global presence, with stores in 80+ countries. While the US is a major market, the number of Starbucks stores worldwide gives it a geographic diversity that means it can cope better with difficult economic times than many of its competitors.
  • It’s an ideal stock for income investors thanks to a healthy dividend payout. Starbucks has paid a dividend for more than a decade. Its dividend, combined with reliable revenue that means it always generates plenty of cash, makes it a safe and steady investment while also providing the opportunity for growth.
  • Customer demand may not hold up in a tight economy. During periods of high inflation and when the cost of living is going up, consumers might decide to switch to a cheaper morning coffee, or brew their own to save money. While demand is fairly stable, there are other options when money is short.
  • May be affected by unionising efforts in the US. Workers in the United States have begun to unionise, with their efforts aimed at large global brands like Starbucks and Amazon. No one knows the ultimate end result of these efforts, but it could lead to higher wages and increased costs for the business that eats into its profit margins.
  • It’s going through some leadership changes. Howard Schulz, the leading figure in Starbucks’ rise to prominence, is in the midst of his third tenure as CEO. He’s serving as interim after former CEO Kevin Johnson retired in 2022, before Laxman Narasimhan takes over in 2023. This flux means there is some uncertainty about the future, as new leadership may have different ideas about where the company should go.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Starbucks’s pros and cons before you make a final decision on whether to buy Starbucks stock.


  • Well-established, global brand with reliable revenue streams
  • Pays a healthy dividend and has raised it for a decade plus
  • Dominates the coffee industry and owns stores in 80+ countries


Are there other ways to buy shares in Starbucks?

Yes, you can invest in Starbucks stock in a few different ways. One option is to buy stock in Starbucks directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in an S&P500 index fund to get exposure to Starbucks, or choose a blue chip ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Starbucks trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Starbucks shares from someone with more experience.

What are the fees for investing in Starbucks stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Starbucks stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Starbucks.

Trading platformTrading fees
eToro $0
Skilling $0 $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Starbucks stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Starbucks stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Starbucks stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Starbucks stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Starbucks based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy SBUX.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Starbucks’s fundamentals are solid then the best time to invest in Starbucks stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Starbucks stock all hours of the day but you don’t want to wait years for a return either.

Either way, following SBUX price news and analysis will help you decide when to dip your toe into the market.


Is Starbucks stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Starbucks’s ticker symbol?
Does Starbucks pay dividends?
Is Starbucks ESG friendly?

Sources & references
Risk disclaimer
James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.