How to buy System1 (SST) shares

System1 is an advertising technology company that came to the market via a SPAC deal. Learn how to buy SST shares in this beginner friendly guide.
Updated: Sep 13, 2022

Where to buy System1 stock

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How to buy System1 stock, a step-by-step guide

Investing in System1 stock is easy, so there’s no need to worry if you’re new to investing. Follow the steps below to complete your investment.

Choose a broker and create an account

To get started you’ll find it easiest to use an online brokerage account. There are many different options to choose from and you can use the comparison table above to help find the right platform for you. When you’ve selected your broker, head over to their website and follow the steps to create an account.

Decide how much to invest

Once you’ve found your broker, you’ll need to decide how much to invest. Setting a budget is key and you should never invest more than you can comfortably afford to lose. It’s recommended that you spread your money across different investments, so it’s not a good idea to put all of your funds into a single stock. System1 is a relatively new company so you should expect some ups and downs in its share price.

Research System1 and its potential

Before you go ahead and buy System1 shares you’ll need to take the time to research it. A lot of things will impact its price and future potential so you’ll need to consider a range of factors. It’s a good idea to look at how well it is financially performing. You can head over to its investor relations website where you can find its latest reports.

Place an order for SST stock

Now you’ll be ready to place your first order. Simply log into your brokerage account and search for System1’s ticker symbol, SST. You will be taken to its trading page where you can see its most up to date price. If you’re happy with its price, enter the number of shares you wish to buy and place your order.

Execute your order

Your order will usually be executed immediately, although there might be a slight delay if you placed your trade outside of market hours. Once it’s live, you will be able to monitor it in the open positions section of your broker account. Here you’ll be able to make any changes like buy more shares, or sell some.

Review your investment regularly

The stock market can move a lot and for newer companies like System1 it’s not uncommon to see volatile trading conditions. That’s why it’s always a good idea to monitor your open positions and see how SST is performing. For added peace of mind you could consider using a stop loss, which will automatically close your position at a set price if the market moves against you.

What is System1? And should I invest?

System1 is an advertising technology company that connects customers with advertisers on a large scale. Headquartered in California and formed in 2013, it started trading on the stock market in early 2022 following a SPAC deal with Trebia Acquisition Corp.

Through the development of its custom Responsive Acquisition Marketing Platform (RAMP) it drives traffic to its dozens of brands, including and Startpage, where it sells subscription based services. Its portfolio of websites generates over 120 million views each month, while bringing in over $1 billion in annual revenue.

On the other side of its operation are its advertising partners. Companies looking to increase online sales can use System1 by becoming an advertising partner. It uses RAMP to deliver high-intent customers to a range of external websites. System1 has been growing at a rapid pace and if it is able to grow its own brands, while bringing on new partners, then its stock could be a good investment.

How has the company performed in recent years?

System1 has been around for nearly a decade; however it only started trading on the stock market in January 2022. As a result of it being so new, there isn’t much historical market performance to go on. Although, in the run up to its first earnings report in April, its stock price had risen approximately 70% in just a few weeks.

When it did release its first earnings report its stock price shot up by over 100% after the company substantially grew its revenue and income. It quadrupled its fourth quarter revenues to $31 million, from $7 the previous year. Its revenue for the same period came in at $329 million, almost 50% higher than a year earlier. Following its positive results, System1 raised its 2022 revenue guidance by 20%, to $1 billion.

Is it a good time to buy System1 shares now?

It could be, but it will depend on your risk tolerance. Investing in newly listed companies can be volatile. That’s especially true in recent times where new entrants to the stock market like AirBnB have suffered wild price swings. However, SST is already profitable and growing its revenues so you could consider allocating a small portion of your portfolio to it.

If you plan on trading System1 for the short term then you’ll find it beneficial to undertake technical analysis and read its price chart, rather than digging into its fundamentals. You could also make a note of its next earnings report, as that’s when its price will likely increase in volatility and lead to more favourable trading conditions.

For longer term investors, studying the company’s fundamentals and comparing it against its competitors could be a good place to start. To help you figure out if now is the right time to invest in System1, check out any of the links below which include the latest market analysis and news.

Ways to invest in SST

  • Buy System1 shares. The most common way to invest in System1 is to buy shares in the company. This means you will own a piece of the business and your investment will rise and fall in line with its performance.
  • Invest in System1 ETFs. Exchange traded funds are possibly the easiest way to invest in SST. ETFs invest in a range of assets and if you want to invest in System1, you could search for an advertising-based ETF.
  • Invest in System1 funds or trusts. Funds are similar to ETFs, although the main difference is they are run by a professional fund manager who buys and sells assets according to their expertise.
  • Trade System1. If you have a short term view on SST’s price then trading will be your best bet. To get the best results you may find it beneficial to learn how to read price charts and conduct technical analysis to profit from short term price movements
  • Spread betting. Spread betting is a cost effective way to make trades on SST stock. With spread betting you can bet on a stock to rise or fall in price and you don’t actually own any shares. All profits are tax free when spread betting.

Latest System1 news

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Prash Raval
Financial Writer
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