How to buy Turo shares

Turo claims to be the world's largest car-sharing platform, and the company is soon set to go public. This guide breaks down all the steps you will need to take to purchase Turo shares.
By: Charlie Hancox
Charlie Hancox
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player,… read more.
Updated: Jan 19, 2022
Tip: our preferred broker is, eToro: visit & create account

Turo is currently a private company, but in the near future, the company will go public. This is typically a step that growing companies take to accelerate their next phase of development, attracting new investment and improving their reputation. To help you understand how to approach this opportunity, we have explained everything you need to know before you invest in Turo stock on this page.

Turo IPO

Turo’s success in providing peer-to-peer car-sharing services has led to the company filing to go public through an initial public offering (IPO).

This is likely to occur at some point in H1/22, with the company aiming to sell around $100 million in shares to investors. Anyone can invest in the Turo IPO, from leading institutional investors to ordinary people, and it can be an excellent way to gain exposure to the company’s performance at the earliest opportunity.

Below, we have outlined some of the most frequently asked questions about Turo’s IPO. Read on to bolster your preparation ahead of listing day.

When is the IPO?

There is no definitive date pencilled into the calendar just yet, though many financial commentators expect it to occur in H1/22, potentially in Q1. This page will be updated with the latest information as we find it, so make sure you bookmark this page and check back periodically to stay up to date.

Can I pre-order Turo shares?

No. However, a few online brokers will allow you to take a position on Turo stock in something called a grey market – a virtual market where Turo’s market performance is based on projections.

Where can I do this?

The easiest way to invest in the Turo IPO is through an online stockbroker. By signing up to one, you can manage your entire investment portfolio in one place and easily get involved on the first day TURO stock trades.

Compare the best Turo trading platforms

Below, we have listed the three best places to buy Turo shares when the company goes public. Simply click on one of the links to sign up, or keep scrolling for more information on Turo.

Min. Deposit
User Score
Trade/invest in stocks with just $10
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
Min. Deposit
User Score
$0 commission and $0 Options contract fees
Upgraded research with advanced charts
Smart Menus for faster trades
Start Trading
Firstrade is a leading online brokerage firm offering a full line of investment products and tools designed to help investors like you take control of your financial future. Since its founding in 1985, Firstrade has been committed to providing high value and quality services to help you reach your financial goals.
Payment Methods
Full regulations list:

How to buy Turo stock, a step-by-step guide

Anyone can invest in Turo stock, and it can be a great way to make your money work as hard as you do. Below are the 5 steps that you should follow to successfully invest in the company

  1. Choose a broker. To get started, you need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Turo shares.
  4. Place an order for TURO stock. Now navigate to the shares section on the interface of your chosen broker. Here, you can search for Turo’s ticker symbol (TURO) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Turo shares will be listed in your account. Congratulations, you’ve just bought shares in Turo!

What is Turo? And should I invest?

Launched in Boston in 2010 under the name RelayRides, Turo is a company that allows private car owners to rent out their vehicles via an online and mobile interface in over 56 countries. The company has successfully tapped into the growing EV thematic, providing its services to over 14 million members. Around 450,000 vehicles are listed on Turo, with long-term rentals being the preferred type of consumption.

Now headquartered in San Fransisco, the company creates around $100 million in revenue each year. It has managed to firmly establish itself as the Airbnb of cars, with automotive powerhouses like General Motors providing financial backing. The company’s largest shareholder is currently InterActiveCorp, who invested $250 million in venture capital funding in 2019.

So, if you believe in the business model on offer, and you can see a future where individuals rent cars just as they rent property, investing Turo could be a good way to seek exposure to this growing market. It is important to remember that, unlike conventional car hire firms, Turo does not own or maintain any cars.

How has the company performed in recent years?

There is no data to consider as regards the company’s share price given it hasn’t become a publicly traded entity yet, though we can observe the success of the business in its overall growth.

Having launched nationwide in 2012, the company has quickly risen to prominence, becoming the most popular way for individuals to rent out their vehicles, and for renters to enjoy lower rental costs than they would find with more traditional services.

Once the company becomes public, investors will hope it can continue on its trajectory of rapid growth, though in the long run, it will likely face stiff competition from firms like ZipCar, ShareNow and GoGet as it expands its operations in other territories.

Is it a good time to buy Turo shares now?

You can purchase shares right now; you need to wait until the IPO date. Whether or not it is a good time to invest in a company really depends on your goals. So, if you are looking for short-term returns, high volatility in the wake of Turo’s IPO could create good trading opportunities.

If long-term investing is a strategy you are more comfortable with, Turo could be a strong investment at any time. If you believe in the long-term financial potential created by car rentals becoming flexible and prevalent, Turo is extremely well-positioned in a favourable jurisdiction, and it could well profit in the long run.

Make sure you check out the latest stocks and shares analysis below to bolster your knowledge and better prepare you for the upcoming Turo IPO:

Apple shares have weakened from their recent highs above $140, and the current price stands around $128. Apple reported better than expected second-quarter results last week, and the company increased the quarterly dividend by 7.3%. Fundamental analysis: Morgan Stanley raised its target on Apple from $158 to $161 Apple shares…
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Buying, selling and trading shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Turo shares.

  1. Research the company. You should always examine the fundamentals of a company before investing. What is Turo? How did the company get its start? How did it grow? Is Turo’s revenue and profit growth picking up? Is the company innovating? The more you know about Turo, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Turo shares. Here’s a quick run-through of what’s involved in each.

Buying Turo

This process involves finding a broker and placing an order for Turo stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Turo

When you sell any Turo shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for the long term, hoping to benefit from the company growing steadily throughout. Or, if you see that Turo’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Turo

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Turo shares outright or use CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to trade stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into Turo shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in Turo stock on this page. If, however, you’re ready to get started, simply select one of the brokers in the table above.

How to choose a broker

With the wide variety of online stockbrokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large, these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to purchase the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method to invest, such as PayPal. Not all brokers accept every payment method, but by using our comparisons, you can search for the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Turo news

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Charlie Hancox
Financial writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.