Twitter (TWTR)

Learn everything you need to know about Twitter and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Jan 11, 2023

About Twitter

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What is Twitter?

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Twitter is one of the most popular social media platforms in the world. Formed in 2006, its microblogging approach that lets people share their thoughts in 140 characters has catapulted it into a platform that hosts hundreds of millions of users. It was first listed on the New York Stock Exchange in 2013.

On October 27, 2022, businessman Elon Musk completed a private acquisition of Twitter for approximately $44 billion. The company is now privately owned and has been delisted from the New York Stock Exchange.

How does Twitter make money?

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Twitter makes money primarily through advertising. It offers a variety of advertising options to businesses, such as sponsored tweets, promoted accounts, and trend sponsorship. These ads can appear in users’ timelines, search results, and other areas of the platform.

Since Musk’s takeover of the company, Twitter has added a subscription model whereby users can pay a monthly fee of around $8 to ‘verify’ their accounts.

What is Twitter’s best selling service?

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Twitter’s biggest revenue generator is advertising. The company offers a variety of advertising options to businesses, such as sponsored tweets, promoted accounts, and trend sponsorship. In 2021 Twitter made $4.5 billion in revenue from advertising. Following Elon Musk’s takeover, revenue figures may not be made publicly available.

Who are the key executives at Twitter?

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Elon Musk’s recent acquisition of Twitter resulted in many employees losing their jobs. This included much of the executive team, many of whom have yet to be replaced. Below you can find the names of the leadership team since Musk’s acquisition.

  • Elon Musk. CEO
  • Evan Williams. Director
  • Vijaya Gadde. Director of communications
  • Viral Jani. Head of partnerships
  • Sonali Malaviya. Head of business marketing
  • Ali Jafari. Head of commerce
  • Keith Coleman. Head of product
  • Matt Derella. Vice President of operations
  • Jeff Seibert. Head of consumer product

Where can I buy shares in Twitter?

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You can buy Twitter stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

You cannot buy Twitter stock after Elon Musk’s acquisition of the company.

Are there any other ways to invest in Twitter?

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The simplest way to invest in Twitter is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Twitter is part of the Nyse index, so you can invest in an ETF that tracks that index, or choose a tech ETF that lets you own a basket of related stocks from the same industry.

More about the TWTR price

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What is the Twitter stock price today?

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The TWTR stock price today is currently $53.70 as of October 27, 2022. The price of Twitter is up $32.07% over the last 52 weeks. You can use the live Twitter stock chart to track the NYSE:TWTR price in real time above or compare the Twitter value today to its past performance using the Twitter financials tab at the top of this page.

What is the 52-week low for Twitter stock?

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The 52-week low for Twitter stock is 54.57%. TWTR stock is currently 0% above the 52-week low.

What is the 52-week high for Twitter stock?

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The 52-week high for Twitter stock is 31.30%. TWTR stock is currently 30.24% below the 52-week high.

More stock guides

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How much is Twitter worth?
When did TWTR stock go public?
Who owns the most shares in Twitter?
Who are Twitter’s biggest competitors?

Recent Twitter price analysis

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Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.