How to buy Visa shares

As one of the world's most popular payment solutions, Visa facilitates electronic fund transfers around the world. Moreover, it is a popular company for investors, and this article explains why.
By: Charlie Hancox
Charlie Hancox
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player,… read more.
Updated: May 17, 2021
Tip: our preferred broker is, eToro: visit & create account

This page guides you through everything you need to before you invest in Visa stock. We cover the history of the company, its recent performance as an investment, its potential for future success, and we also cover where to buy Visa shares.

Compare the best Visa trading platforms

If you are looking for the best places to buy Visa shares, then look no further than the table below. Using our extensive experience of using online brokers, we have created a list of the best platforms below. If you aren’t quite ready to invest yet and want to know more about Visa, simply scroll down this page.

1
Min. Deposit
$50
Exclusive promotion
Our score
10
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
Description:
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Wire Transfer, Bank Transfer
Full regulations list:
CySEC, FCA
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
2
Min. Deposit
$1
Exclusive promotion
Our score
9.3
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Description:
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Visa stock, a step-by-step guide

This is a simple task, even for an inexperienced investor. We have broken the process down into the easy-to-follow steps you need to take to make an investment.

  1. Choose a broker. To invest in a company, you need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure, or check out our apps page.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Visa shares.
  4. Place an order for V stock. Now navigate to the stocks page on the broker platform you have chosen. Here you’ll be able to search for Visa’s ticker symbol (V) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Visa shares will be listed in your account. Congratulations, you’ve just bought shares in Visa!

What is Visa? And should I invest?

Founded in California in 1958 and part of the S&P 500, Visa is one of the world’s largest financial service corporations and most valuable companies, facilitating international fund transfers for millions of clients. With around 20,000 employees, Visa has established itself as a robust, blue-chip stock that is well-suited to investors looking for predictable returns.

Visa’s services are enabled by credit cards, debit cards and pre-paid cards; it does not directly issue its own cards. Instead, it provides Visa-branded products to financial institutions so they can use them to offer different programmes to their customers.

The company does not make profits from the interest rates charged by its cards. Instead, it generates revenue by offering its services and acting as a middleman between financial institutions and merchants, with fees largely being based on payment volume.

How has the company performed in recent years?

The company’s share price has performed exceptionally since the company’s inception, and it has been on an almost permanent rise. One might expect a financial stock like Visa to follow the broader market in a cyclical fashion, but it has managed to consistently outperform its peers while providing a consistent 0.6% dividend yield.

Visa’s revenue declined last year by 8.7% to $21.48 billion, and this was primarily because of falling sales due to the impact of COVID-19. It remains to be seen how impactful a factor this is in 2021, with international vaccine programmes now moving into top gear.

Part of what has given Visa its resoluteness in the face of adversity is its hybrid status; it strikes a balance between traditional financial services and fintech services, ensuring that when one sector is down, the other can make up for it. In 2021, the company is likely to target revenue growth and with further potential acquisitions, its growth could accelerate.

Is it a good time to buy Visa shares now?

Throughout Visa’s history, investing in the compny has often proven to be a good move. For long-term investors, you need to conduct the necessary fundamental analysis to determine what you think the company is worth. If you think the company’s share price is low compared to its true value, buying may be a good move. Visa offers a combination of growth and regular dividends, so it can be a good mix for extended investments.

For traders, Visa is one of the more stable stocks around due to its stature, the strength of its brand and the durability of its business model. However, there is always potential volatility in financial stocks, so if you can trade sentiment effectively, buying Visa shares now and selling them for a short-term profit could be a smart move.

However you choose to invest in Visa, make sure you are informed before doing so. To help you out in this regard, we have compiled a selection of our most recent analysis about Visa and the surrounding financial services sector, and this can help set you on the right path:

Shares of Visa (NYSE: V) are trading over 6% lower this week after the payment-processing company said it is giving up on plans to acquire financial services company Plaid amid regulatory hurdles.  Fundamental analysis: Visa loses patience  Beginning of the last year, Visa announced it is acquiring Plaid for…
Visa (NYSE:V) stock price closed 5% lower yesterday after the payments giant reported a decline in payments volume amid the global economic slowdown. Fundamental analysis: Discouraging data In a regulatory filing to the U.S Security and Exchange Commission (SEC), Visa announced a sharp decline in payments volume. In March,…

Buying, selling and trading shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Visa shares.

  1. Research the company. You should always examine the fundamentals of a company before investing. What is Visa? How did the company get its start? How did it grow? Is Visa’s revenue and profit growth picking up? Is the company innovating? The more you know about Visa, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before you start investing in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Use our reviews to find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. While if the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Follow the news to stay on top of the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Visa shares. Here’s a quick run-through of what’s involved in each.

Buying Visa

This process involves finding a broker and placing an order for Visa stock, as outlined in the steps further up this page. Ideally, you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Visa

When you sell any Visa shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for the long term, hoping to benefit from the company growing steadily throughout. Or, if you see that Visa’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Visa

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Visa shares outright, or you can make use of CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do a thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter-term peaks and troughs.

Pros

  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments

Cons

  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into Visa shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, use our trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in V stock on this page. If, however, you’re ready to get involved now, simply select one of the brokers in the table above and get started. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to buy the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as cryptocurrency, commodities and forex.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method, such as PayPal. Not all brokers accept every payment method, but by using our comparisons, you can search for the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Visa news

On Friday, the Visa spending momentum index (SMI) showed that US consumer spending remains strong despite growing at a slower rate in June than May. June registered an SMI of 111.7 compared to 123.3 in May. However, any figure above 100 indicates expansion relative to the…
Crypto enthusiasts spent more than $1 billion (£0.72 billion) through their Visa crypto-linked cards in the first half of this year. A report unveiled this news earlier today, saying the card’s usage had increased substantially. While Visa did not disclose exact figures for 2020 and 2019, it noted that the…
Visa Inc. (NYSE: V) has entered a definitive agreement to acquire a European-based open banking platform called Tink. The platform enables fintech, merchants, and financial institutions to create customized financial management products, services, and tools for European businesses and customers depending on their financial data. Visa will pay…
The Dow Jones Industrial Average concluded last month with a close to 2% gain, despite several of its notable companies struggling to turn green.  Among the bottom performers in May were the giants like McDonald’s, Verizon, Disney, Apple and Visa Inc (NYSE: V). Craig Johnson’s remarks on CNBC’s “Trading…
Visa Inc. (NYSE: V) said on Thursday that its earnings and revenue in the fiscal first quarter came in better what analysts had anticipated. The company attributed its hawkish performance to strong e-commerce trends in recent months due to the ongoing Coronavirus pandemic. Visa announced a new share buyback…
Visa Inc. (NYSE: V) said on Wednesday that signs of improvement were evident in its overall payment volume in the fiscal fourth quarter. The company, however, acknowledged the impact of the Coronavirus pandemic that continues to curb international travel. Visa Inc. was reported about 1.5% up in extended trading…

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Fact-checking & references

Our editors fact-check all content to ensure compliance with our strict editorial policy. The information in this article is supported by the following reliable sources.

Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Charlie Hancox
Financial writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.