5 best UK stocks to buy for Q1 2024

The UK economy is one of the most stable in the world and is home to many leading companies. This guide picks five of the best British stocks to buy in 2024
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Updated: Nov 30, 2023
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Our investment experts have investigated the UK stock market and selected the best stocks to buy now. Read on to learn which companies our experts recommend for the year ahead.  

What are the top UK stocks to buy?

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You can find our expertly selected recommendations below. Discover which British companies are the best to invest in and click the buttons to buy right now.

#Stock symbolCompany nameTrade now
1AVAviva
2ABFAssociated British Foods
3BRBYBurberry
4GRGGreggs
Trade GRG

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5BPBP
Trade BP

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List chosen by our team of analysts, updated February 2024.

1. Aviva (AV)

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Aviva is one of the United Kingdom’s leading insurance companies and is part of the FTSE 100 index. With a market capitalisation of over £12 billion, it is considered one of the best British stocks to invest in. 

The company has undergone some changes recently, most notably appointing a new CEO, Amanda Blanc, in 2020. Under the new CEO’s leadership, Aviva has started moving in a new direction by focusing on increasing its market share and its core markets, including the UK, Ireland, and Canada. 

The company offers a wide range of insurance products, including life, general, and health insurance. Aviva also pays a healthy dividend of nearly 7%, making it a top British stock for income investors. 

Trade AV

2. Associated British Foods (ABF)

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Associated British Foods is a London-based company that operates in five segments, including groceries, sugars, agriculture, ingredients, and retail. While ABF may not be a well-known company, it owns several leading brands, such as Ryvita, Ovaltine, Twinings, and Patak’s. Its past performance has put it in a good position for future growth. 

Its flagship holding is the UK’s number one fast fashion retailer, Primark, with operations in the UK and across Europe. ABF’s diverse portfolio of businesses, combined with its strong brands and global reach, make it one of the best British stocks to invest in.

Associated British Foods stock price has been in a downward trend for the past few years; however, our experts believe 2024 could see a change in direction. It owns many businesses that should perform well in all economic climates, especially recessions, which is why it’s one of the best UK shares to buy and hold for the short term and the next several years. 

Trade ABF

3. Burberry (BRBY)

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Burberry is a famous luxury fashion brand that designs, manufactures, and sells high-end clothing and accessories. It is best known for its signature check pattern, which has become synonymous with the brand. Headquartered in the UK, Burberry operates in several markets, including Europe, Asia, and the Americas. 

The company generates revenue from its retail stores, online platforms, and wholesale market. It has invested heavily in its digital channels, focusing on e-commerce and social media. Burberry has also developed several initiatives, such as augmented reality experiences, to enhance the customer experience and drive sales.

Burberry stands out as one of the best UK shares to buy for its strong growth in Europe and China. It makes roughly a quarter of its revenue from the Chinese market. With covid related shutdowns ending in the country, sales and revenues are anticipated to reach pre pandemic levels. Burberry is also somewhat shielded from recession concerns being a high-end luxury brand, making it a top British stock for the long term. 

Trade BRBY

4. Greggs (GRG)

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Greggs is one of the UK’s leading bakeries and on-the-go food retailers, with more than 2,000 locations nationwide. It sells pastries, cakes, and sandwiches on many of Britain’s high streets and is best known for its sausage roll. 

The company has a long-standing reputation for producing quality food at an affordable price, making it popular among consumers of all ages. Its focus on convenience and affordability has helped it to establish a strong position in the UK food retail sector. 

Thanks to its large and dedicated customer base, GRG is one of the best UK shares to buy. It also pays a healthy dividend making it a top choice for investors wanting a combination of growth and income. Its low price point has helped it weather economic downturns in the past, which it should be able to replicate in any future recessionary periods and its true value may still be untapped. 

Trade GRG

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5. BP (BP)

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The United Kingdom is home to many of the world’s leading oil and gas companies, and BP is our experts’ top pick for 2024. With operations spanning over 70 countries, BP makes money from exploring, producing, refining, and selling oil and gas products. 

The company has significantly benefited from the recent rise in gas and oil prices, with its share price rising by nearly 200% since late 2020. Combined with its investment and strategic focus on renewable energy, BP ranks as one of the best UK companies to buy. 

BP is also known for paying a healthy dividend, making it an attractive option for income-seeking investors. With many experts suggesting a recession may hit in 2023, commodity oil and gas stocks may protect a diversified portfolio. 

Trade BP

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Where to buy the best UK shares

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You can buy any of the UK stocks discussed on this page using the brokers below. You can get started in just a few minutes by clicking any of the links below.

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What is a UK stock?

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A UK stock is a company headquartered in and operates out of the United Kingdom. Many of the best British stocks do not solely focus on the UK market and have operations across the globe. Due to their size, many UK stocks are listed on American stock exchanges and in the UK. All of the companies on our list can be bought on the LSE. 

Are UK stocks a good investment?

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British stocks can be a good investment however, it will largely depend on the company and industry you invest in. The United Kingdom has one of the most stable economies in the world, although it is still susceptible to ups and downs, so it is important to research the best British stocks before buying.

Some of the strongest-performing UK stocks tend to come from the financial sector due to London’s reputation as one of the world’s leading financial hubs. There are many other booming sectors within the UK market, and in our list above, you’ll find the best stocks from a range of industries. 

Investing into the best UK stocks can make a good investment; however, before making any investment decisions, it’s important to take the time to research. To stay up to date with the latest news and analysis for the best British stocks, use the links below.

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Latest UK stocks news

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Berkshire Hathaway Inc (NYSE: BRK.B) says its operating earnings increased significantly on the back strength in its insurance business in the fourth quarter. The stock has gained a little under 30% since late October. Berkshire’s operating earnings up 28% The conglomerate holding company of the leg
Wall Street has been amazed by the recent surge in technology stocks like Nvidia and Super Micro Computer. All these stocks have surged to a record high because of the ongoing demand for artificial intelligence (AI) globally. But other companies are doing well too. A closer look shows that some priv
The FTSE 100 and FTSE 100 indices had an extremely busy week as companies like Rolls-Royce, Barclays, Standard Chartered, and HSBC published their financial results. Despite these key events, the two indices continued to underperform their American peers as the S&P 500 and Nasdaq 100 indices sur
Vodafone Group plc (LON: VOD) is gaining at writing following news of renewed takeover interest. Here’s what we know so far A potential acquirer may be working with Goldman Sachs on such a deal. But a different source that talked to Betaville on condition of anonymity said it’s Jefferies who has bee
Rivian Automotive Inc (NASDAQ: RIVN) is down another 10% on Friday after a UBS analyst double downgraded the EV maker to “sell”. Rivian stock could tank another 20% Joseph Spak trimmed his price objective on the electric vehicles company as well from $24 to $8.0 which suggests another 20% downside f
Surely no stock on the planet is more talked-about right now than Nvidia (NVDA). Nvidia stock premarket this morning was still sitting near its all-time high price of $785.75 per share, which it hit yesterday after a bumper earnings call. As a result of all this, the Nvidia share price has been subj


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Prash Raval
Financial Writer

Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.