FIGS (FIGS)

The company is best known for its direct-to-consumer digital model. FIGS sells primarily through its website and mobile app, giving it control over merchandising, pricing, customer data and brand presentation. This approach also allows the company to release new colours, limited collections and product updates directly to its customer base. Scrubwear remains the main revenue driver, while non-scrubwear products give the brand room to broaden its relationship with healthcare professionals beyond the core uniform category.

FIGS also serves organisations through its TEAMS business, which provides apparel solutions for groups, institutions and healthcare employers. In addition, the company operates physical retail locations known as Community Hubs, intended to combine shopping with brand engagement and in-person experiences for healthcare workers.

The United States is FIGS’ largest market, with international sales representing a smaller but strategically relevant opportunity. For investors, the company sits at the intersection of branded apparel, e-commerce and healthcare workforce spending. Its performance depends on customer retention, product innovation, brand loyalty among medical professionals and the ability to expand profitably beyond its core scrubwear offering.