A2Z Cust2Mate Solutions (AZ)

The company’s technology addresses a familiar problem for physical retailers: long queues and friction at checkout. By enabling “scan, pay, and go” functionality within the cart, Cust2Mate is designed to reduce waiting times while also giving stores a digital layer inside the physical aisle. The platform can support features such as product information, promotions, loyalty integration, and retail media opportunities, depending on how it is deployed by a retailer.

For supermarkets and other merchants, smart carts can also create operational and data advantages. A connected cart system may help retailers understand shopping behaviour, present targeted offers, and improve customer engagement during the trip rather than only at the point of sale. A2Z’s commercial opportunity depends on adoption by retail chains, successful hardware deployment, software reliability, service support, and the ability to demonstrate a return on investment for store operators.

As a listed stock, A2Z Cust2Mate represents exposure to the intersection of brick-and-mortar retail, payments, automation, and in-store digital advertising. Its distinguishing feature is its focus on embedding checkout and engagement technology directly into the shopping cart rather than replacing the store with a fully cashierless format.