Acquisitions & mergers

By:

Michael Charalambous

Michael is the Director of Invezz, overseeing the brands' strategy and growth. He has led start-ups, comparison brands and marketing strategies in a variety of industries... read more.

Updated: Aug 21, 2023

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Ad disclosure

Invezz is an independent platform with the goal of helping users achieve financial freedom. In order to fund our work, we partner with advertisers who compensate us for users that Invezz refers to their services. While our reviews and assessments of each product on the site are independent and unbiased, brands may pay to appear higher up our table rankings or place ads in specific areas of the site. The order in which products and services appear on Invezz does not represent an endorsement from us, and please be aware that there may be other platforms available to you than the products and services that appear on our website. Read more about how we make money >

2017 – Investoo.com

Investoo.com was a well-regarded trading education website, with a great reputation for courses, forex lessons, and industry interviews.

Read about Investoo.com

2019 – SocialTradingGuru.com

Social Trading Guru was a specialist ‘social trading’ website, covering guidance, reviews, and news across the niche subject of social & copy trading.

Read about SocialTradingGuru.com

2021 – EFXTO.com

EFXTO was an trading education website for the Spanish markets. Among its best content was its vast coverage of terminology; by far the largest financial market in the Spanish.

Read about EFXTO.com

2021 – VantagePointTrading.com

Vantage Point Trading was a trading blog operated by expert Proprietary Trader & Chartered Market Technician, Cory Mitchell. His technical analysis and strategies are invaluable and an excellent resource for Invezz.

Read about VantagePointTrading.com

2022 – TradingPortalen.com

TradingPortalen.com was a high-traffic Swedish financial news website, covering Sweden’s markets, stocks and currency. Well-regarded and well-cited, it was part of our break into Sweden’s investing market.

Read about TradingPortalen.com

2022 – ProfesseurForex.com

Led by the self-proclaimed Professor of Forex, ProfesseurForex.com was a leading forex education and strategy website in the French market. It covered all things forex, from news to reviews in French.

Read about ProfesseurForex.com

2022 – FinansLeksikon.no

FinansLeksikon.no was the largest financial dictionary & terminology website written in Norwegian. Targeting Norway, the acquisition helped Invezz break into the Norwegian finance market.

Read about FinansLeksikon.no

2022 – 100ForexBrokers.com

In its day, 100ForexBrokers.com was the largest forex broker review site in the industry. Over many years, the website gradually fell down the pecking order. We purchased it for its excellent history, huge backlog of reviews, and strategic content.

Read about 100ForexBrokers.com

Why did we purchase these websites?

As part of our growth strategy, we invest in websites to speed up the process of growing Invezz. Websites are assessed on a case-by-case basis, depending on what our plans are next. Often, the reason we have purchased a website will fulfil one or all of the following:

• It has large amounts of content in a sector we’re underexposed to
• It has large amounts of content in a language we’re breaking into
• It has quality authors that are trusted in the industry whom we want to partner with
• It has citations from publications that can raise Invezz’ brand exposure

What happened to the websites after acquisition?

Each website is assessed ahead of any acquisition. However, only once the transaction is completed do we perform a full review & analysis, then making the firm decision of what steps to take. In general, all websites end up being merged into our leading brand, Invezz.com, in order to further benefit the large user base Invezz already has, improving history, content offering, and user experience.

To learn more, contact us.