How Invezz makes money

Being transparent with our readers
By: James Knight
James Knight
James has spent more than 10 years as a writer, researching and covering a range of topics, from business… read more.
Updated: Jun 23, 2022

Invezz generates revenue by partnering with platforms that offer financial services to users. This is done through three primary methods: affiliate links, comparison tables, and banner ads. This is similar to most other financial comparison websites.

In addition to using affiliate links, we also allow partners to pay for advertising space on the website and to negotiate placement in comparison tables. We also occasionally publish press releases from a client in return for payment, although we always maintain editorial control.

Here’s a summary of the ways we generate revenue.

If you follow one of the links or buttons on Invezz to another platform, they register that you came from our website and pay us a commission. We place ‘affiliate links’ across the website which allow our partners to track which of their users have come from Invezz.

What this means is that it doesn’t cost you a penny to use Invezz. In fact, you’re able to get a better deal using our comparisons, and the platform offering the deal pays for your custom without passing any costs on to you.

Example of an affiliate link on Invezz:

Comparison tables

Across Invezz, you will find comparison tables that display the features of different products (e.g. online brokers, trading tools, or cryptocurrency wallets) against each other. While all the reviews of these products published on Invezz are accurate and unbiased, companies are able to pay Invezz or offer partnership deals in exchange for favourable positioning in our comparison tables.

This has no bearing on how these products are discussed in our content, and we also do not enter into deals with platforms we do not regard to be secure and trustworthy. 

Example of a comparison table:

Invezz generates revenue by selling space on certain pages in the form of banner ads. In these arrangements, our partners are able to advertise their products on our website through advertisements placed in or beside our regular content.

Examples of banner ads:

Press releases

Invezz also occasionally generates revenue by providing news coverage of a particular press release. However, we are strict over what we cover and how, and only ever publish quality finance-based content that we think is relevant to our readers.

Any piece of news that is either a press release or a sponsored post is clearly marked as such. We reserve the right to exercise editorial control over anything that is published on the website.

Fact-checking & references

Our editors fact-check all content to ensure compliance with our strict editorial policy. The information in this article is supported by the following reliable sources.

Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >