Cardlytics (CDLX)

The company’s model is built around measurable performance marketing. Brands use Cardlytics to promote products, drive store or online sales, and reward customers with cash-back or similar incentives after qualifying purchases. Because the offers are linked to payment activity, the platform can help advertisers evaluate whether campaigns translate into real transactions. Cardlytics operates this business in the United States and the United Kingdom, with the U.S. Cardlytics platform representing the largest contributor to revenue.

Cardlytics also owns Bridg, an identity resolution and customer data platform focused on point-of-sale data. Bridg helps marketers, including retailers and restaurants, connect purchase-level information with customer profiles for analytics, loyalty marketing, and campaign measurement. Together, the Cardlytics and Bridg platforms place the company in the broader commerce media market, where retailers, banks, and data-driven media networks compete to turn transaction data into advertising value. Cardlytics’ distinctive feature is its integration with financial media channels, giving advertisers a way to engage consumers in trusted banking environments while tying promotions to verified spending outcomes.