8x8 (EGHT)

Its platform is designed for companies that want employees and customer-service teams to communicate across multiple channels, including phone calls, video meetings, text, chat, and contact-centre interactions. By combining internal collaboration tools with customer-facing engagement software, 8x8 aims to give businesses a more integrated view of communications and improve how teams handle sales, support, and service workflows.

8x8 serves a large user base and generates most of its revenue in the United States, while also addressing international demand for cloud-based business communications. Subscription software is the core of the business model, but the company also sells related hardware and provides professional services that help customers deploy, configure, and optimise its systems. These additional offerings support adoption of the broader technology platform.

The company competes in a crowded communications software market that includes large technology vendors, specialised contact-centre providers, and collaboration platforms. Its investment case is linked to enterprise cloud migration, customer retention, product integration, and its ability to grow recurring revenue while managing competition and profitability. For customers, 8x8’s appeal lies in consolidating multiple communications functions into one cloud-delivered service.