eHealth (EHTH)

eHealth is best known for its Medicare marketplace. This segment serves Medicare-eligible consumers looking at products such as Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug plans, as well as ancillary coverage including dental, vision, and hospital indemnity insurance. Medicare contributes the largest share of the company’s revenue and makes the business sensitive to annual enrollment periods, carrier relationships, regulatory rules, and changes in the economics of the senior health insurance market.

The company also operates an Employer and Individual segment. This area includes individual and family health insurance, small business coverage, and Individual Coverage Health Reimbursement Arrangement solutions. Through this segment, eHealth addresses consumers and employers outside the Medicare market, although it is a smaller contributor than Medicare.

eHealth’s platform is designed around consumer engagement, education, and enrollment support. It uses technology to present plan information and manage applications, while its agent network helps customers navigate decisions that can be complex and highly personal. The company also has a presence in China, but its revenue is derived from the US market.