LiveWire (LVWR)

LiveWire was created out of Harley-Davidson’s electric vehicle efforts and is positioned as a standalone brand in the premium electric motorcycle market. Its motorcycles are built for urban and performance-oriented riding, combining electric drivetrains with connected features, modern design, and reduced operating emissions compared with traditional internal combustion bikes. The company also sells parts, accessories, and apparel that support its rider community and brand identity.

The STACYC business gives LiveWire exposure to a younger customer base through lightweight electric balance bikes that help children develop riding skills before moving to larger motorcycles or bicycles. This segment also generates revenue from replacement parts, accessories, and branded apparel.

LiveWire sells primarily in the United States, while also reaching selected international markets. Its growth depends on broader adoption of electric motorcycles, charging infrastructure, product affordability, and consumer interest in alternative mobility. As a relatively young public company in a developing category, LiveWire is notable for combining a legacy motorcycle heritage connection with a focused electric vehicle strategy.