Spotify projects lower Q2 profit, shares drop on weak outlook

Spotify projects lower Q2 profit, shares drop on weak outlook
Rivanshi Rakhrai
28 Apr 2026, 21:00 PM

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Buy Apple (AAPL)

Buy Apple (AAPL). Second-order read: Spotify’s premium slowdown and competitive pressure increase the relative attractiveness of Apple’s bundled ecosystem (iPhone + Apple Music + services). If Spotify struggles to add premium subs in Europe/North America, Apple’s default distribution and switching costs make it harder for users to churn away from Apple’s services. Key risk: Apple Music pricing/engagement weakens or regulators force changes that reduce Apple’s services advantage.

Key Risk: Apple Music loses share or Apple’s services economics get pressured enough to offset Spotify’s weakness.

Sell SPOT

Sell Spotify (SPOT). The thesis is that the market is now paying for profitability, and Spotify just guided Q2 operating income to 630m euros vs 684m expected, plus premium adds miss (6m vs 302m target). Revenue is flat-ish, so the stock’s upside depends on premium growth and margin follow-through—both are weakening. Key risk: a sharp re-acceleration in premium subscriber growth or a major margin beat that proves guidance was conservative.

Key Risk: Premium subscriber growth and operating margin rebound enough to flip guidance back above expectations.

  • Spotify guides Q2 earnings below estimates; shares drop sharply premarket.
  • Premium subscriber growth forecast misses expectations despite MAU strength.
  • AI features expand, but growth slows in Europe and North America.

Spotify forecast second-quarter earnings and premium subscriber growth below Wall Street expectations, signalling a slowdown in key markets.

The Swedish streaming giant’s shares fell nearly 9% in premarket trading following the announcement.

The company’s outlook comes at a time when investors are closely tracking profitability after recent price hikes and cost-cutting measures.

Spotify has also been investing in artificial intelligence features to boost user engagement and discovery.

Earnings guidance falls short of expectations

Spotify said it expects operating income of 630 million euros ($736.41 million) for the second quarter, as reported by Reuters.

This is below analysts’ average estimate of 684 million euros compiled by LSEG.

The guidance marks a sharp contrast with the company’s first-quarter performance.

Spotify reported a record operating income of 715 million euros in Q1, beating estimates of 681.6 million euros.

The first-quarter results were supported by lower payroll taxes.

These taxes, also known as social charges, are linked to the company’s share price.

Lower stock prices can reduce such costs.

Spotify’s shares have declined about 15% so far this year.

Competitive pressure and leadership transition

Spotify operates in a competitive streaming market alongside companies such as Apple and Amazon.

The company is currently led by co-CEOs Gustav Söderström and Alex Norström.

Founder Daniel Ek transitioned to the role of executive chairman earlier this year.

AI features remain a strategic focus

Spotify has been expanding its artificial intelligence capabilities to enhance its platform.

The company introduced voice interaction features in its AI DJ tool and rolled out AI Playlist functionality, which allows users to generate playlists using natural-language prompts.

Earlier this month, Spotify expanded its Prompted Playlist feature to include podcasts.

This allows users to create curated content based on listening habits across both music and podcasts.

Subscriber growth misses estimates

Spotify projected monthly active users (MAU) of 778 million for the second quarter, exceeding analyst expectations of 773 million.

However, its forecast for premium subscribers disappointed.

The company expects an increase of 6 million subscribers, taking the total to 299 million.

This is below expectations of 302 million.

The data indicates that fewer new users are coming from Europe and North America, Spotify’s key markets.

In the first quarter, premium subscribers rose 9% to 293 million, slightly below estimates of 294.5 million.

Monthly active users increased by 10 million to 761 million, surpassing expectations of 756.6 million.

Revenue outlook largely in line

Spotify reported first-quarter revenue of 4.53 billion euros, up 8% and in line with analyst estimates.

Looking ahead, the company forecast second-quarter revenue of 4.8 billion euros.

This is broadly in line with estimates of 4.77 billion euros.

Despite stable revenue projections, the weaker subscriber outlook and softer earnings guidance highlight growing challenges in maintaining momentum in mature markets.